Made to measure with Magic Fit®

Faster and more accurate than a human tailor, Magic Fit® used advanced maths to make custom made easy.


Your height determines how long we make your Tee (obviously), but also sleeve length.


When combined with height and age your weight helps us predict body shape which can be qualified in the next step.


Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.


Your bra allows us to account for bust and is also statistically significant for predicting your hips.


Join 30,000+ people using Magic Fit®


Tell us what makes your body unique and we'll adjust your Magic Fit® to be just right.

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Free remakes.

No returns required.

Made in Australia.

Ethically certified.

48% less carbon.

Sustainably made on-demand.

B Corp certified.

Using business for good.

Know what you want?

Tell us straight and we'll make it happen.

Short Crew


100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.

Swatch pack includes all fabrics and free shipping

100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.

Swatch pack includes all fabrics and free shipping

100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.

Swatch pack includes all fabrics and free shipping

55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.

Swatch pack includes all fabrics and free shipping

100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.

Swatch pack includes all fabrics and free shipping


Lift Your Spirits With Marigold

Marigolds are nature’s orangey-yellow happy emojis. They’re also the festive flower for Mexico's Day of the Dead, luring back lost souls to get lit with the living. We're all gonna end up dead, so live large and courageous while you can in the colour of assurance. You do you with confidence in Marigold.

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‘Made in Australia’ is not default ethical (sorry)

The 'Made in Australia' logo is a source of pride for many brands and rightly so. But don’t be confused, it does not mean ethical by default. While Australia does have stronger labour laws protecting workers than other countries, exploitation is still notorious in the local garment industry.

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How Is Hemp Fibre Made?

Join us for an in-depth look at the journey from crop to fabric to understand why we cannot stop preaching about hemp. Not only do you look good wearing it, but you do good too – hemp clothing is one of the easiest eco friendly decisions you can make.

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Fuchsia Proof Your Wardrobe

Fuchsia is the formidable lovechild of pink and purple. More commonly known as Magenta, it famously inspired the Fauvists to re-invent the use of colour in art. Fuchsia is the big, bold and confident colour of zero f*#s given.

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Is "Sustainable Fashion" An Oxymoron?

FastCompany just published an article titled 'There's no such thing as sustainable fashion', based on Stand.earth's recent report that found 47 of the largest fashion brands are “actively accelerating climate change” – including so-called "sustainable" brands like Patagonia.

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5 Benefits of Wearing Hemp Tees

The world can be a confusing place, now more so than ever. Whether you’re trying to stay cool in summer, keep the sun off your skin, or do what little you can to help combat climate change – our Magic Fit® Tees in hemp make it easy to do the right thing.

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Fifty Shades of Verdigris

Not quite green and not quite blue; verdigris was turquoise before turquoise was a thing. With inherent vivacity, it’s a significant colour in art history associated with renewal and rebirth - entirely fitting for a colour in constant flux.

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Look Succulent in Cactus

Cactus is the colour of survival – from their water-hoarding skills to being Darwin’s muse. But the prickly truth is that it’s not easy being green in the desert. Which is why you should wear our limited edition Cactus colourway with the all boss-energy of thriving where things don’t grow!

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Get a Jab, Get a Tee. Really

We’re giving away fifty (50) x 145GSM Organic Cotton Magic Fit® Tees to people getting their first COVID jab – it’s our way of showing love to the good citizens helping to bring that 80% vaccinated date closer – so we can all get back to some semblance of normality.

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Greenwashing 101: How To Spot Fake News

To 'greenwash' is to purposefully mislead consumers into thinking your brand and product is better for the planet than it really is. It can be pretty hard to figure out what is and isn't greenwashing, so here at Citizen Wolf we've compiled this list of 'good' things commonly used to mislead you by other brands.

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