Magic Fit® replaces the measuring tape.

Faster and more accurate than a human tailor, Magic Fit® uses technology to make custom easy.


switch to inches
Gender

Your height determines how long we make your Tee (obviously), but also sleeve length.

Height
CM

When combined with height and age your weight helps us predict body shape which can be qualified in the next step.

Weight
KG

Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.

D.O.B
Date

Your bra allows us to account for bust and is also statistically significant for predicting your hips.

BRA
AU


Your Magic Fit® Tee.

CHEST 
WAIST 
HIP 
LENGTH 

When you’re ready to buy, tell us what makes your body unique and we’ll customise these measures even further...


Welcome to the Pack!

Use 'BLUESWIMMER' at checkout for $10 off your first Magic Fit® Tee.

Know what you want?


Tell us straight and we'll make it happen.





Short Crew


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100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.


Swatch pack includes all fabrics and free shipping


100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.


Swatch pack includes all fabrics and free shipping


100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.


Swatch pack includes all fabrics and free shipping


55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.


Swatch pack includes all fabrics and free shipping


100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.


Swatch pack includes all fabrics and free shipping


Howlin' — business

B Corp Month makes voting with your wallet easy

Our wallets are a powerful political tool, so we're sharing some of our fave Aussie brands who are also doing #BetterBusiness as part of B Corp month to pull the future forward that we all want to see.

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We don't do sales.

Why? Because we believe that making a difference must be a conscious choice and one not rushed. Plus we make the most sustainable Tshirts in the world, sold direct to you at a fair price, every single day of the year.

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Proudly B Corp Certified

We are finally B-Corp certified and humbled to join the ranks of iconic trailblazers such as Patagonia and Allbirds in the global movement to formalise using business as a force for good by balancing people, planet and profit together.

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Banking on better

Talk is cheap but every time we open our wallets, we're voting for the kind of world we want. This is the story of how we recently changed banks thanks to a billboard, a frustrated artist and our favourite quote from one of the world's greatest Mad Men.

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Fancy a factory tour?

The 18 - 24 October 2020 is Ethical Clothing Australia Week and we are celebrating with a factory tour to see how your Magic Fit® Tees are made. Learn how our process is so radically different from the rest of the industry.

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Price is what you pay, value is what you get

We offer free repairs for life because we believe value is a function of usage measured in years not wash cycles. Our accountant hates it, but it's the right thing to do for the planet and for you.

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After COVID-19: A Brave New World

The world has fundamentally changed in the last two weeks and though we're not yet out of the woods, the virus will pass. For our collective mental health we feel it's important to begin thinking about our permanently changed reality and the world we want after lockdown.

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Keeping safe during COVID-19

As of tomorrow (March 19, 2020) we've decided to temporarily close our St Peters shop in light of the COVID-19 crisis. This is obviously not an easy decision but prioritising the health and safety of our team is our first concern.

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Serendipity, Podcasts and Golden Retrievers.

It’s funny how things happen at the best of times, but the story of how our co-founder Zoltan ended up on Metigy's 'Forward Thinking' podcast is one for the ages.

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The lightweight fabric you love, upgraded to organic.

We see new fabrics all the time, most of them gorgeous and most of them sadly not right for us. But on rare occasions we see something so special that we involuntarily exclaim “so where the bloody hell have you been all my life?!"

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