Why? Because we believe that making a difference must be a conscious choice and one not rushed. Plus we make the most sustainable Tshirts in the world, sold direct to you at a fair price, every single day of the year.

We are finally B-Corp certified and humbled to join the ranks of iconic trailblazers such as Patagonia and Allbirds in the global movement to formalise using business as a force for good by balancing people, planet and profit together.

Talk is cheap but every time we open our wallets, we're voting for the kind of world we want. This is the story of how we recently changed banks thanks to a billboard, a frustrated artist and our favourite quote from one of the world's greatest Mad Men.

The 18 - 24 October 2020 is Ethical Clothing Australia Week and we are celebrating with a factory tour to see how your Magic Fit® Tees are made. Learn how our process is so radically different from the rest of the industry.

We offer free repairs for life because we believe value is a function of usage measured in years not wash cycles. Our accountant hates it, but it's the right thing to do for the planet and for you.

The world has fundamentally changed in the last two weeks and though we're not yet out of the woods, the virus will pass. For our collective mental health we feel it's important to begin thinking about our permanently changed reality and the world we want after lockdown.

As of tomorrow (March 19, 2020) we've decided to temporarily close our St Peters shop in light of the COVID-19 crisis. This is obviously not an easy decision but prioritising the health and safety of our team is our first concern.

It’s funny how things happen at the best of times, but the story of how our co-founder Zoltan ended up on Metigy's 'Forward Thinking' podcast is one for the ages.

We see new fabrics all the time, most of them gorgeous and most of them sadly not right for us. But on rare occasions we see something so special that we involuntarily exclaim “so where the bloody hell have you been all my life?!"

Today we’ve made the tough decision to limit free shipping to orders $99+ and charge a flat-rate $9 under that threshold to anywhere in Australia -- importantly the great majority of customers will not be affected.