Made to measure with Magic Fit®

Faster and more accurate than a human tailor, Magic Fit® used advanced maths to make custom made easy.


Your height determines how long we make your Tee (obviously), but also sleeve length.


When combined with height and age your weight helps us predict body shape which can be qualified in the next step.


Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.


Your bra allows us to account for bust and is also statistically significant for predicting your hips.


Join 30,000+ people using Magic Fit®


Tell us what makes your body unique and we'll adjust your Magic Fit® to be just right.

Your Magic Fit® is saved and ready.

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Free remakes.

No returns required.

Made in Australia.

Ethically certified.

48% less carbon.

Sustainably made on-demand.

B Corp certified.

Using business for good.

Know what you want?

Tell us straight and we'll make it happen.

Short Crew


100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.

Swatch pack includes all fabrics and free shipping

100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.

Swatch pack includes all fabrics and free shipping

100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.

Swatch pack includes all fabrics and free shipping

55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.

Swatch pack includes all fabrics and free shipping

100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.

Swatch pack includes all fabrics and free shipping

Howlin' — business

Celebrating Ethical Clothing Australia Week

By supporting an ECA-accredited business like Citizen Wolf, you are helping to strengthen the Australian fashion industry by valuing the rights of our local garment workers. Shopping with us means that you can buy clothes with full confidence, knowing that they were made ethically and locally by people whose rights and entitlements are being upheld and protected.

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We Made A(nother) Podcast At Online Retailer

Our Cofounder Eric was interviewed back in 2019 at the Online Retailer conference, and this year it was Zoltan's turn – tune in to hear the full conversation with ecomm guru Paul Waddy, recorded live on the floor of the Online Retailer conference in Sydney on July 20, 2022.

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We raised $1 million to unf*ck the fashion industry

Last week we successfully closed our CSF raise on Birchal with more than $1 million invested by 499 people to help us unfuck the fashion industry for good. We could not be more humbled by the support, including many of our best customers who took a giant leap of faith to become our business partner.

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Why We’re Raising Prices

A decision not taken lightly, but our fabric costs are up to 39.8% higher than Feb 2021 - which is why our prices are going up on April 5, 2022 as is the threshold on free shipping.

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2021 Year In Review

All we wanted from Santa in 2020 was an orderly (if not quick) return to normality in 2021. But despite the speed bumps, this has actually been another great year for us here at Citizen Wolf, and it's all thanks to our wonderful customers like you!

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B Corp Month makes voting with your wallet easy

Our wallets are a powerful political tool, so we're sharing some of our fave Aussie brands who are also doing #BetterBusiness as part of B Corp month to pull the future forward that we all want to see.

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We don't do sales.

Why? Because we believe that making a difference must be a conscious choice and one not rushed. Plus we make the most sustainable Tshirts in the world, sold direct to you at a fair price, every single day of the year.

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Proudly B Corp Certified

We are finally B-Corp certified and humbled to join the ranks of iconic trailblazers such as Patagonia and Allbirds in the global movement to formalise using business as a force for good by balancing people, planet and profit together.

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Banking on better

Talk is cheap but every time we open our wallets, we're voting for the kind of world we want. This is the story of how we recently changed banks thanks to a billboard, a frustrated artist and our favourite quote from one of the world's greatest Mad Men.

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Fancy a factory tour?

The 18 - 24 October 2020 is Ethical Clothing Australia Week and we are celebrating with a factory tour to see how your Magic Fit® Tees are made. Learn how our process is so radically different from the rest of the industry.

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