Howlin' — business

We've been proudly making in Australia since we began over 2 years ago, so we're thrilled to announce that we're officially Ethical Clothing Australia accredited! It's been a long time coming but it's just the beginning of our journey to formalising how we operate and act as a co-inhabitor of the only one planet that we have.

It’s taken two years of constant R&D but we’re thrilled to announce that we’re dropping all our prices by $10 and launching a new lightweight 110 gsm cotton at the incredible price of $59. What are you waiting for?!?

Like any new start-up, there is an ambition that drives the decisions for a business. For Citizen Wolf, it is to create casual clothing so perfect that every piece becomes your instant favourite, starting with the humble tee. So what exactly does that mean, and how do we go about it? Like any good product, it starts with the customer. Everybody is unique because we all have different body shapes, dimensions and style preferences. So we spent over a year researching and chatting with customers about what would make a perfect tee for them. For those who do care about what they wear, good fit is the most important criteria. Clothing may look great on a model, but unless you have the exact same...

We’ll be the first to admit it: Citizen Wolf is not for everyone.  While we started out with a desire to be a “mass brand” we quickly realised that in trying to be everything to everyone one, we’d end up meaning nothing to anyone. Like any business, we are constrained by decisions made around time, money and quality. As the old adage goes, you can pick any two of them. At Citizen Wolf, we have unashamedly prioritised quality first, at the most reasonable price we could achieve.  And what we mean by quality is simple: a perfect tee for every individual customer without any compromises in fit, fabric, style or durability.In the mass produced world we live in, tees are...