Made to measure with Magic Fit®

Faster and more accurate than a human tailor, Magic Fit® used advanced maths to make custom made easy.


Your height determines how long we make your Tee (obviously), but also sleeve length.


When combined with height and age your weight helps us predict body shape which can be qualified in the next step.


Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.


Your bra allows us to account for bust and is also statistically significant for predicting your hips.


Join 30,000+ people using Magic Fit®


Tell us what makes your body unique and we'll adjust your Magic Fit® to be just right.

Your Magic Fit® is saved and ready.

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Free remakes.

No returns required.

Made in Australia.

Ethically certified.

48% less carbon.

Sustainably made on-demand.

B Corp certified.

Using business for good.

Know what you want?

Tell us straight and we'll make it happen.

Short Crew


100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.

Swatch pack includes all fabrics and free shipping

100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.

Swatch pack includes all fabrics and free shipping

100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.

Swatch pack includes all fabrics and free shipping

55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.

Swatch pack includes all fabrics and free shipping

100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.

Swatch pack includes all fabrics and free shipping


Get Alt-y With Oatmilk

Thanks to a slew of quirky startups, Oatmilk has become the alt-milk of choice for baristas, celebs and everyone concerned about climate change. But did you know the neutral, go-with-anything colour of Oatmilk is also the answer to your wardrobe crisis? Drape yourself in minimalist dependability today.

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2021 Year In Review

All we wanted from Santa in 2020 was an orderly (if not quick) return to normality in 2021. But despite the speed bumps, this has actually been another great year for us here at Citizen Wolf, and it's all thanks to our wonderful customers like you!

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Live Without Limits in Sky Blue

Serene and dependable, Sky Blue is pale, bright and constant. It's synonymous with boundless thinking, whilst blue light is critical to human life, regulating both our screens and our internal body clocks. So keep cool and calm whilst channelling infinite possibilities in a limited edition Sky Blue Magic Fit® Tee.

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COP26 Recap: The Good, The Bad & The Very Ugly

COP26 recently finished, where global leaders met to (supposedly) work out how to avoid dangerous climate change. To keep us all safe, our dear leaders needed to come together and collectively commit to drastic action to prevent anything more than a 1.5 C global temperature rise. Everyone was hoping the incontrovertible scientific evidence would catalyse progress.  But did our leaders deliver? Let’s cut to the case – Alok Sharma, the United Kingdom’s cabinet minister who presided over COP26, said, “we have kept 1.5C alive. But, its pulse is weak and it will only survive if we keep our promises and translate commitments into rapid action.” A deal between all the countries at COP26 was made, but headlines and climate scientists still...

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The Wisdom of Sage

Sage is colour, herb and someone on speed dial for advice. Once a traded commodity, these days it’s mostly a-n-other Instagram wellness sensation. However you use it, set yourself up for sartorial serenity in the eco-friendly shade of renewal with a Magic Fit® T-shirt in limited edition Sage.

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Black Fridye Is The Only Sale That Doesn’t Cost The Earth

Black Friday represents everything that’s wrong with the fashion industry: over-consumption, exploitation, waste and greed. Black Fridye is our answer. We'll overdye black any garment from any brand so you can love your clothes longer and save the planet in the process.

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Make Waves In Ocean Blue

Oceans help us breathe by keeping carbon in check whilst creating food, biodiversity and jobs. They’re also dying. Turn the tide on pollution and say ‘no’ to fast fashion’s microplastics with a 100% natural, Magic Fit® Tee in limited edition Ocean Blue. And when someone comments on your calm demeanour (because they will), talk oceans and help them sea the solution.

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Meet The Magic Fit® Polo Shirt

5 years ago we set out to re-engineer the humble T-shirt and validate our Magic Fit® technology at the same time. But Citizen Wolf was never just about Tees... Which is why today we're thrilled to introduce our second product Magic Fit® to your body, The Mens Polo Shirt.

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Keep Carmine (Red) And Carry On

Carmine is the fancy name for primary red. From bringing luck in China to affording athletes an advantage, Carmine Red is no hesitant hue. It’s the accomplished colour of love, peril and passion but did you know that it's made from squashed bugs?

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What's COP26? And Why Should You Care?

Unless you’re living under a rock, you’ve probably heard ‘COP26’ thrown around a bunch of times. While you probably know it’s a big deal and it’s all about the climate crisis, you might not know the details. Let’s break it down.

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