Magic Fit® replaces the measuring tape.

Faster and more accurate than a human tailor, Magic Fit® uses technology to make custom easy.


switch to inches
Gender

Your height determines how long we make your Tee (obviously), but also sleeve length.

Height
CM

When combined with height and age your weight helps us predict body shape which can be qualified in the next step.

Weight
KG

Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.

D.O.B
Date

Your bra allows us to account for bust and is also statistically significant for predicting your hips.

BRA
AU


Your Magic Fit® Tee.

CHEST 
WAIST 
HIP 
LENGTH 

When you’re ready to buy, tell us what makes your body unique and we’ll customise these measures even further...


Welcome to the Pack!

Use 'BLUESWIMMER' at checkout for $10 off your first Magic Fit® Tee.

Know what you want?


Tell us straight and we'll make it happen.





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100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.


Swatch pack includes all fabrics and free shipping


100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.


Swatch pack includes all fabrics and free shipping


100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.


Swatch pack includes all fabrics and free shipping


55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.


Swatch pack includes all fabrics and free shipping


100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.


Swatch pack includes all fabrics and free shipping


Howlin'

Our Tees Are Now 99.6% Biodegradable

We've changed our neck labels from polyester back to organic cotton. This is not the first time, nor will it be the last, that we back track on a decision. And that makes us extremely happy!

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Spice up your wardrobe with Deep Saffron

Saffron has been used for thousands of years to add flavour and colour to food. Now we’re using it to spice up your wardrobe. But be warned – wearing our limited edition Deep Saffron is going to make you look pretty damn tasty, so don’t blame us if people start fighting over you!

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Tyrian Purple, The Colour of Royalty

Greed, consumption and empires – the back(end) story behind our newest colour Tyrian Purple, is as fascinating as it is disgusting... Now you can look every bit as regal as Caesar or Cleopatra without having to smell like rancid shellfish. Really.

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Merino Wool For Cooler Days

For centuries, the wool of the Merino sheep has been prized for its softness and incredible fineness. With colder days finally hitting Sydney, it’s time to deep dive into the fabric best suited to the winter season – our Superfine Merino Wool.

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Dazzle in Admiralty Blue Merino

Dazzle in our latest addition to our Magic Fit® range. Inspired by the world's navies and their quest to blend in (and stand out), our new limited edition colour will help you show-boat to any audience.

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Military Olive: Designed to blend in, re-designed to stand out

Be seen in Military Olive, the latest army-inspired addition to our limited edition colour range. Originally designed to help troops blend in with their surroundings, we’ve re-designed it to make sure you stand out in any crowd.

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We made the national news for Earth Day!

Our Cofounder Zoltan was proud to rep the talented and tireless team last week on the national news in honour of Earth Day to deliver a clear message: "Put simply, the fast fashion industry is incompatible with solving climate change"

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Our Commitment To Mother Earth

From humble beginnings in 1970, Earth Day has become a globally recognised movement to demand policy changes to fight the climate crisis, annually on April 22. In recognition, we’re reflecting on the key sustainability commitments we've made to Mother Earth.

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From Trash to Treasure, The Zero Waste Tote

Every single year 60 BILLION m2 of fabric off-cuts go to landfill. That's enough to cover the entire surface area of Sri Lanka. Really. Our solution is The Zero Waste Tote.

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Add Some Flavour To Your Wardrobe With Pomodoro Organic Cotton

Pomodoro is an homage to the humble tomato and our enduring love affair with the rich red colour that symbolises love, passion and excitement. Guaranteed to be a tasty side to any outfit but as always, this colour is limited edition, so hurry!

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