Made to measure with Magic Fit®

Faster and more accurate than a human tailor, Magic Fit® used advanced maths to make custom made easy.


Your height determines how long we make your Tee (obviously), but also sleeve length.


When combined with height and age your weight helps us predict body shape which can be qualified in the next step.


Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.


Your bra allows us to account for bust and is also statistically significant for predicting your hips.


Join 30,000+ people using Magic Fit®


Tell us what makes your body unique and we'll adjust your Magic Fit® to be just right.

Your Magic Fit® is saved and ready.

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Free remakes.

No returns required.

Made in Australia.

Ethically certified.

48% less carbon.

Sustainably made on-demand.

B Corp certified.

Using business for good.

Know what you want?

Tell us straight and we'll make it happen.

Short Crew


100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.

Swatch pack includes all fabrics and free shipping

100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.

Swatch pack includes all fabrics and free shipping

100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.

Swatch pack includes all fabrics and free shipping

55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.

Swatch pack includes all fabrics and free shipping

100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.

Swatch pack includes all fabrics and free shipping


Welcome To 100% Circular Fashion

We’re incredibly proud to launch our Take-Back scheme, which makes it easy to send your loved-to-death Citizen Wolf Tees back to us, so we can recycle them into your next Magic Fit® Tee. Really. The best bit? It’s free.

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Meet Very Peri, Pantone Colour of the Year 2022

Very Peri is a completely new Pantone shade, created specifically to colour the future fabulous. Hopeful and pioneering, and as much blue as it is purple, Very Peri strides between the physical and digital worlds, tying them together with epic optimism. Move forward in a limited edition Very Peri Magic Fit® Tee.

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It's Fashion Revolution Week And We Made Your Clothes

This week is Fashion Revolution Week, a global campaign encouraging us all to collectively re-imagine a just and equitable fashion system for people and the planet. Born out of the Rana Plaza collapse, Fashion Revolution encourages everyone to consider the simple question "who made my clothes?" in an attempt to bring light to the fact that the fashion industry is built on garment worker exploitation. Nine years on, there has been little progress with fashion brands churning out clothes even faster than before. Re-engineered to slow things down While we love making you the perfect Tee, we’re all about transforming this messed up industry. Citizen Wolf exists to re-engineer the fashion industry away from waste and injustice - a by-product...

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Why We’re Raising Prices

A decision not taken lightly, but our fabric costs are up to 39.8% higher than Feb 2021 - which is why our prices are going up on April 5, 2022 as is the threshold on free shipping.

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Behind The B, Our B Corp Journey So Far

It’s B Corp month! We’ve been a B Corp for a little over a year now and it’s been an absolute thrill to be part of the community. A community full of like minded businesses, and the people who run them, on a mission to build something that positively impacts people and planet.

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Australia’s floods are a climate crisis symptom.

People have lost their homes, their pets, and tragically, some have even lost their lives. And we're angrier than ever at the incompetency of this government. We've donated over $10,000 worth of Tees (through Lifeline and Thread Together) to be distributed to people who've lost everything. Here's what you can do too.

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#BreakTheBias This International Women's Day

March 8th marks International Women’s Day and this year's theme is #BreakTheBias. Discrimination, bias, and stereotyping of women is still widely prevalent (even if it's sometimes subtle) and IWD 2022 encourages everyone to call it out when they see it.

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5 Ways to Support the Queer Community This Mardi Gras

It's Mardi Gras so bring on the drag queens, floats, and non-stop music. There's a sense of community, unconditional love, and pride as the nation celebrates how far we've come while remembering how far we have to go. The Mardi Gras of today - a glittery rainbow-filled celebration - didn't always look like this.

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Don't De-Nile Yourself Egyptian Blue

Egyptian Blue is the colour of invention and innovation. As the world's first synthetic pigment, its history goes hand-in-hand with humanity's ancient roadmap to control the natural world. Epitomise the buzz of transformation in a Magic Fit® Tee by Citizen Wolf, available now in limited edition, Egyptian Blue.

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May The Forest Be With You In Boreal Green

Calming and optimistic, there’s a reason celebs gather themselves in the ‘green’ room before they take on the world. So green light the best version of you with a Magic Fit® Tee in limited edition Boreal Forest Green – the lush, nurturing shade of renewal and hope.

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