Magic Fit® replaces the measuring tape.

Faster and more accurate than a human tailor, Magic Fit® uses technology to make custom easy.


Your height determines how long we make your Tee (obviously), but also sleeve length.


When combined with height and age your weight helps us predict body shape which can be qualified in the next step.


Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.


Your bra allows us to account for bust and is also statistically significant for predicting your hips.


Your Magic Fit® Tee.


When you’re ready to buy, tell us what makes your body unique and we’ll customise these measures even further...

Know what you want?

Tell us straight and we'll make it happen.

Short Crew

Or 4x payments of




100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.

Free shipping on all swatches

100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.

Free shipping on all swatches

100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.

Free shipping on all swatches

55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.

Free shipping on all swatches

100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.

Free shipping on all swatches


Ending disposable fashion with Black Fridye

We're hijacking Black Friday to end disposable fashion for good. Black Fridye will redye black any garment by any brand to give it a second life – offering an incredibly simple, affordable and powerful way for individuals to reduce their carbon footprint and help save the planet.

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From Trash To Treasure

Most factories consider offcut fabric scraps to be unusable, sending them straight to landfill. Not here at Citizen Wolf, and we're thrilled to announce our Recycled Zero Waste Yarn in collaboration with Dempstah – made entirely from our jersey scrap!

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Banking on better

Talk is cheap but every time we open our wallets, we're voting for the kind of world we want. This is the story of how we recently changed banks thanks to a billboard, a frustrated artist and our favourite quote from one of the world's greatest Mad Men.

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The Power & Politics of Colour

On the eve of this year's critical US election, we thought it high time to dive into the politics of colour. Because when you get down to it, colour is much more than Pantone's annual forecast or what the mags tell you is so hot right now...

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One (Magic) Algorithm, Three Distinct Fits.

Clothes are both more sustainable AND more flattering when they are custom made to fit your body - and although Magic Fit® was designed for close fitting ‘tailored’ Tees, it also works incredibly well for more relaxed and oversized silhouettes. 

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8 Things You Probably Didn't Know About Hemp.

Did you know that the very first American flag was hemp? As was Levi’s first pair of jeans? Or that until the 1920's, 80% of clothing (yes, eighty!) in the US was made from hemp? There’s plenty more than 8 reasons why hemp is changing the game, and at Citizen wolf we are proudly part of the renaissance. Here's your Hemp 101.

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Fancy a factory tour?

The 18 - 24 October 2020 is Ethical Clothing Australia Week and we are celebrating with a factory tour to see how your Magic Fit® Tees are made. Learn how our process is so radically different from the rest of the industry.

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With your help, we've offset 50 tonnes of carbon so far this year.

The elephant in the room is that the default model of making clothes is broken. We've systematically reduced our footprint in each step of the manufacturing process – and Citizen Wolf Tees produce 48% less carbon than their fast fashion equivalents as a result. Plus we offset each Tee 5x to be carbon negative.

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Climate action by design rather than disaster - Earth Overshoot Day 2020

It’s safe to say we’ve all had our blinkers on this year due to COVID. Fair. But something that a mask and some hand sanny isn’t going to stop is the climate crisis – it may have dropped out of the media, but it hasn’t magically gone away. 

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Look Good, Do Good – our new minimal packaging

We're always looking at ways to reduce our footprint, and whilst everyone loves our current gift box packaging, you wanted a simpler option that was more in line with your values rather than our aesthetics. We listened.

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