Magic Fit® replaces the measuring tape.

Faster and more accurate than a human tailor, Magic Fit® uses technology to make custom easy.


switch to inches
Gender

Your height determines how long we make your Tee (obviously), but also sleeve length.

Height
CM

When combined with height and age your weight helps us predict body shape which can be qualified in the next step.

Weight
KG

Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.

D.O.B
Date

Your bra allows us to account for bust and is also statistically significant for predicting your hips.

BRA
AU


Your Magic Fit® Tee.

CHEST 
WAIST 
HIP 
LENGTH 

When you’re ready to buy, tell us what makes your body unique and we’ll customise these measures even further...


Welcome to the Pack!

Use 'BLUESWIMMER' at checkout for $10 off your first Magic Fit® Tee.

Know what you want?


Tell us straight and we'll make it happen.





Short Crew


Or 4x payments of $69 with

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100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.


Swatch pack includes all fabrics and free shipping


100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.


Swatch pack includes all fabrics and free shipping


100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.


Swatch pack includes all fabrics and free shipping


55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.


Swatch pack includes all fabrics and free shipping


100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.


Swatch pack includes all fabrics and free shipping


Howlin'

Our Commitment To Mother Earth

From humble beginnings in 1970, Earth Day has become a globally recognised movement to demand policy changes to fight the climate crisis, annually on April 22. In recognition, we’re reflecting on the key sustainability commitments we've made to Mother Earth.

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From Trash to Treasure, The Zero Waste Tote

Every single year 60 BILLION m2 of fabric off-cuts go to landfill. That's enough to cover the entire surface area of Sri Lanka. Really. Our solution is The Zero Waste Tote.

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Add Some Flavour To Your Wardrobe With Pomodoro Organic Cotton

Pomodoro is an homage to the humble tomato and our enduring love affair with the rich red colour that symbolises love, passion and excitement. Guaranteed to be a tasty side to any outfit but as always, this colour is limited edition, so hurry!

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DIY Zero Waste Workshops: Fashion Revolution 2021

In support of Fashion Revolution Week you're invited to our DIY Zero Waste Workshops, from patchworking your own Scarf or Tote, to crocheting your own beanie.

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Look good enough to eat in Xocolatl Organic Cotton

Inspired by the Mayan love affair with cacao and symbolising reliability, resilience and healing, you’re going to look tasty in our latest limited edition organic cotton colour, Xocolatl.

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4 things to switch beyond your lights for Earth Hour

Earth Hour demands action on climate change, but everyone turning their lights off for an hour won’t solve the climate crisis on it's own... Here's 4 things that will.

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Help us plant trees with Jimmy HalfCut

Help Team Citizen Wolf raise money to re-wild the Earth with Jimmy HalfCut through March. Every $1 donated = 1 tree planted in the Daintree Rainforest of QLD. Donate now!

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Meet ephemeral Sakura, inspired by Japan

Tackle 2021 head on with our limited edition Sakura coloured Magic Fit® Tees. Inspired by the fleeting beauty of the Japanese cherry blossom and symbolising hope and renewal, it’s the perfect colour to combat the blues of 2020.

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Celebrating International Women's Day: 5 Books by Women Changing the World

Today is International Women’s Day, and in celebration of women’s social, economic, cultural and political achievements we’re sharing 5 of our favourite books by 5 incredible women who #ChooseToChallenge.

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B Corp Month makes voting with your wallet easy

Our wallets are a powerful political tool, so we're sharing some of our fave Aussie brands who are also doing #BetterBusiness as part of B Corp month to pull the future forward that we all want to see.

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