Howlin'

We're striking for the climate and you should too.

For the Global Climate Strike this Friday September 20th, Citizen Wolf won’t be doing business as usual. Instead, we're closing our doors and the wolves will be adding our voices to the millions around the world demanding a coherent response from those in power. Please join us.
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Innovation Champion of the Year.

Last night we won the coveted ‘Innovation Champion of the Year’ award at the National Retail Awards for our tech stack that makes tailoring at scale both simple and viable.
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Why does Magic Fit® need my birthday?

TL;DR Gravity. Or in other words, age is statistically significant for predicting certain measurements (like waist and bicep) according to the 196 million data points we've analysed via our Magic Fit® algorithm.
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On national TV (again!) about modern slavery.

Hot on the heels of opting-in to the Modern Slavery Act last week, we were interviewed by SBS World News about how we’re cleaning up the industry by radically shortening our supply chain. Watch the full segment here.
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Opting in to the Modern Slavery Act.

It’s convenient to think slavery died with America’s 13th Amendment, but that’s simply not true. There are an estimated 40 million people in slavery today, with two-thirds in the Asia Pacific region and 15,000 right here in Australia. Which is why we're committed to a transparent supply chain and a slavery free world.
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Today is Earth Overshoot Day and it’s nothing to celebrate.

July 29, 2019 is Earth Overshoot Day which marks the date when humanity’s demand for ecological resources exceeds what the planet can regenerate in that year. It sounds complicated but it’s basically the planetary version of your budget. And we’re in trouble, spending the equivalent of 1.75x every year!
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We won Gold at the Good Design Awards!

The Good Design Awards are Australia’s oldest and most prestigious innovation awards and we're extremely proud to have won a gold trophy in the fashion impact category for Citizen Wolf's on-demand, zero waste manufacturing model. Yay!
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The Evolution of Magic Fit®

What began as a (not so) simple statistical model, Magic Fit® has evolved into an incredibly accurate self-learning algorithm for delivering perfect fit online without measuring tapes.
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Single-origin, superfine merino wool Tees for winter.

Sourced exclusively from extra-long staple fibres, our upgraded superfine merino wool jersey is softer, smoother and more resistant to pilling. Plus it's now certified single-origin, sourced entirely from farms around Dubbo in central NSW.
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'How big data will change your wardrobe' as featured in The Australian Financial Review

Today we're humbled to be featured in the AFR's Luxury Magazine on the tech-enabled future of fashion, alongside industry heavyweights like Simon Collins the ex-Dean of Fashion at Parsons, and Craig Crawford the ex-VP IT Strategy at Burberry.
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Magic Fit® means made-to-measure.

NO STANDARD SIZES

Magic Fit® to your unique body.

CUSTOM MADE IN SYDNEY

Ready within 10 days.

FREE ALTERATIONS

Perfect fit guaranteed.