Made to measure with Magic Fit®

Faster and more accurate than a human tailor, Magic Fit® used advanced maths to make custom made easy.


Your height determines how long we make your Tee (obviously), but also sleeve length.


When combined with height and age your weight helps us predict body shape which can be qualified in the next step.


Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.


Your bra allows us to account for bust and is also statistically significant for predicting your hips.


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Tell us what makes your body unique and we'll adjust your Magic Fit® to be just right.

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Free remakes.

No returns required.

Made in Australia.

Ethically certified.

48% less carbon.

Sustainably made on-demand.

B Corp certified.

Using business for good.

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Tell us straight and we'll make it happen.

Short Crew


100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.

Swatch pack includes all fabrics and free shipping

100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.

Swatch pack includes all fabrics and free shipping

100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.

Swatch pack includes all fabrics and free shipping

55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.

Swatch pack includes all fabrics and free shipping

100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.

Swatch pack includes all fabrics and free shipping

Howlin' — colour

Get Alt-y With Oatmilk

Thanks to a slew of quirky startups, Oatmilk has become the alt-milk of choice for baristas, celebs and everyone concerned about climate change. But did you know the neutral, go-with-anything colour of Oatmilk is also the answer to your wardrobe crisis? Drape yourself in minimalist dependability today.

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Live Without Limits in Sky Blue

Serene and dependable, Sky Blue is pale, bright and constant. It's synonymous with boundless thinking, whilst blue light is critical to human life, regulating both our screens and our internal body clocks. So keep cool and calm whilst channelling infinite possibilities in a limited edition Sky Blue Magic Fit® Tee.

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The Wisdom of Sage

Sage is colour, herb and someone on speed dial for advice. Once a traded commodity, these days it’s mostly a-n-other Instagram wellness sensation. However you use it, set yourself up for sartorial serenity in the eco-friendly shade of renewal with a Magic Fit® T-shirt in limited edition Sage.

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Make Waves In Ocean Blue

Oceans help us breathe by keeping carbon in check whilst creating food, biodiversity and jobs. They’re also dying. Turn the tide on pollution and say ‘no’ to fast fashion’s microplastics with a 100% natural, Magic Fit® Tee in limited edition Ocean Blue. And when someone comments on your calm demeanour (because they will), talk oceans and help them sea the solution.

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Keep Carmine (Red) And Carry On

Carmine is the fancy name for primary red. From bringing luck in China to affording athletes an advantage, Carmine Red is no hesitant hue. It’s the accomplished colour of love, peril and passion but did you know that it's made from squashed bugs?

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Lift Your Spirits With Marigold

Marigolds are nature’s orangey-yellow happy emojis. They’re also the festive flower for Mexico's Day of the Dead, luring back lost souls to get lit with the living. We're all gonna end up dead, so live large and courageous while you can in the colour of assurance. You do you with confidence in Marigold.

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Fuchsia Proof Your Wardrobe

Fuchsia is the formidable lovechild of pink and purple. More commonly known as Magenta, it famously inspired the Fauvists to re-invent the use of colour in art. Fuchsia is the big, bold and confident colour of zero f*#s given.

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Fifty Shades of Verdigris

Not quite green and not quite blue; verdigris was turquoise before turquoise was a thing. With inherent vivacity, it’s a significant colour in art history associated with renewal and rebirth - entirely fitting for a colour in constant flux.

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Look Succulent in Cactus

Cactus is the colour of survival – from their water-hoarding skills to being Darwin’s muse. But the prickly truth is that it’s not easy being green in the desert. Which is why you should wear our limited edition Cactus colourway with the all boss-energy of thriving where things don’t grow!

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Make 2021 A Vintage Year With Pinot Noir

Pinot Noir is called the king of wines. Seductive, smooth and the height of good taste. And you’ll understand why the moment you wear one of our Magic Fit® Tees in limited edition Pinot Noir. So make this year a vintage one with a Pinot Noir Tee from Citizen Wolf.

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