Very Peri is a completely new Pantone shade, created specifically to colour the future fabulous. Hopeful and pioneering, and as much blue as it is purple, Very Peri strides between the physical and digital worlds, tying them together with epic optimism. Move forward in a limited edition Very Peri Magic Fit® Tee.

Egyptian Blue is the colour of invention and innovation. As the world's first synthetic pigment, its history goes hand-in-hand with humanity's ancient roadmap to control the natural world. Epitomise the buzz of transformation in a Magic Fit® Tee by Citizen Wolf, available now in limited edition, Egyptian Blue.

Calming and optimistic, there’s a reason celebs gather themselves in the ‘green’ room before they take on the world. So green light the best version of you with a Magic Fit® Tee in limited edition Boreal Forest Green – the lush, nurturing shade of renewal and hope.

Full of vim and vigour, the colour rose is technically a shade of red (not pink). Genderless and versatile, it's also far more than hue: flower, ingredient, scent and lynchpin of the British Empire. Symbolising everything from love to loss, a Magic Fit® Tee by any other name wouldn’t look nearly as sweet...

Thanks to a slew of quirky startups, Oatmilk has become the alt-milk of choice for baristas, celebs and everyone concerned about climate change. But did you know the neutral, go-with-anything colour of Oatmilk is also the answer to your wardrobe crisis? Drape yourself in minimalist dependability today.

Serene and dependable, Sky Blue is pale, bright and constant. It's synonymous with boundless thinking, whilst blue light is critical to human life, regulating both our screens and our internal body clocks. So keep cool and calm whilst channelling infinite possibilities in a limited edition Sky Blue Magic Fit® Tee.

Sage is colour, herb and someone on speed dial for advice. Once a traded commodity, these days it’s mostly a-n-other Instagram wellness sensation. However you use it, set yourself up for sartorial serenity in the eco-friendly shade of renewal with a Magic Fit® T-shirt in limited edition Sage.

Oceans help us breathe by keeping carbon in check whilst creating food, biodiversity and jobs. They’re also dying. Turn the tide on pollution and say ‘no’ to fast fashion’s microplastics with a 100% natural, Magic Fit® Tee in limited edition Ocean Blue. And when someone comments on your calm demeanour (because they will), talk oceans and help them sea the solution.

Carmine is the fancy name for primary red. From bringing luck in China to affording athletes an advantage, Carmine Red is no hesitant hue. It’s the accomplished colour of love, peril and passion but did you know that it's made from squashed bugs?

Marigolds are nature’s orangey-yellow happy emojis. They’re also the festive flower for Mexico's Day of the Dead, luring back lost souls to get lit with the living. We're all gonna end up dead, so live large and courageous while you can in the colour of assurance. You do you with confidence in Marigold.