Made to measure with Magic Fit®

Faster and more accurate than a human tailor, Magic Fit® used advanced maths to make custom made easy.


Your height determines how long we make your Tee (obviously), but also sleeve length.


When combined with height and age your weight helps us predict body shape which can be qualified in the next step.


Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.


Your bra allows us to account for bust and is also statistically significant for predicting your hips.


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100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.

100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.

100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.

55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.

100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.

Look up at the midday sun – it’s that colour of peak brightness, the bluest of blues. Sky Blue.

But why is the sky blue? Asks every toddler, ever. Well, sunlight looks white, but it’s actually the entire rainbow compressed. When light from the sun meets the Earth’s atmosphere, it bounces off the gasses and particles present and is scattered in all directions. Blue light has shorter, smaller waves, so it scatters the most. That’s why the sky is blue.

Blue is also ubiquitous: it’s with us from the midnight moon, across the deep blue seas and out to the horizons. It colours our melancholy and affects our inner rhythms.

Let's dive into the cool, calm wavelength of constancy.


LEDs celebrate

SKY BLUE | LEDs Celebrate | Citizen Wolf

"Breakthroughs are born out of unusual circumstances." – Shuji Nakamura

Imagine a blue light disco without the blue lights. While red and green light-emitting diodes have been around for 50 years, blue LEDs are special. Problem-solvers tried to make them for decades without success and it wasn’t until 1992 that inventor Shuji Nakamura developed blue ones.

So what’s the big deal about such a tiny electrical component?

This innovation paved the way for revolutionary technology like the full-spectrum (ie white) LED light, which in turn brought better efficiency, lower running costs and less pollution. And for Nakamura, it was a Nobel Prize-winning achievement.

But although LED lights are more environmentally friendly than fluorescent or incandescent bulbs, they also produce more blue light.

And as it turns out, this blue light affects humans in profound ways.


Light up your life

SKY BLUE | Light up your life | Citizen Wolf

If you’re considering using a blue light filter, statistics from Columbia University suggest that those who wear blue light filter glasses get an additional 50 minutes of sleep per week.

Light has long been linked to the circadian rhythms that regulate human activity, our hormones and the quality of our zzzzz’s. But it was only as recently as 1988 that scientists made the connection between blue light and our body clocks.

After finding a blue light-sensitive photoreceptor in fish, some clever clogs made the improbable jump from other vertebrates (fish) to humans. They tested their hunch with an experiment using genetically engineered mice and the results hinted that mammals did indeed have the same blue light-sensitive cells which made it official: blue light keeps us balanced.

Blue light is powerful.

Beyond keeping the beat of our natural rhythms, it also stimulates brain areas that affect our pupil size and quickness of mind. We’re like flowers that bloom with an unconscious perception of brightness to blue. Blue light can also alleviate some health conditions, from depression, dementia and eating disorders to PMS and seasonal affective disorder.

The boost we get from blue light is so pronounced that schools often paint the walls to promote better focus, whilst nursing homes employ it to mitigate memory loss. Shift workers can also benefit from blue light because even after decades on nightshift, the body clock can’t fight genetics honed across millennia. It’s the same reason that factories often use blue light to increase alertness.

But why blue light and not yellow?

We don’t know definitively, but these crafty receptors are calibrated to the same blue as, you guessed it, a cloudless sky. Coincidence? Maybe. But where’s the romance in that? And besides, loads of different animal groups are locked into the same environmental brightness.

So we’re calling it – blue sky becomes us.




Watt bright ideas?

SKY BLUE | Watt bright ideas? | Citizen Wolf

Blue light passes directly through the back of the eye, triggering the nerve and causing eye strain. Our natural eye filter can’t protect our vision from harmful blue light. And since we’re more exposed to it than the UV, it’s proven to be more dangerous.

During the day, blue wavelengths are a good thing. They help you pay attention, react faster, and lift your mood. At night, however, blue light is a real bummer.

Most of us are no strangers to hours spent working on the computer or settling in for the nightly Netflix binge (you know it’s true). With the rapid surge of screens all around us, we’re now bathing in blue wavelengths long after the sun goes down.

Everyone’s body clock is different, but the average length of a circadian rhythm is 24.25 hours. If you’re a night owl, your rhythm is longer, if you’re up with the sparrows, it’s shorter.

In any case, it’s your exposure to daylight that keeps you in line with the environment, and light from your device doesn’t count. Here are the stats – being subject to 6.5 hours of blue light suppresses melatonin for twice as long and shifts circadian rhythms twice as much as exposure to green light of similar brightness.

So how can you block out the blue?

Use a red light as your night light, it’ll keep your rhythm and melatonin in check. Next, axe the Netflix at least 2 hours before you want to hit the hay. And if you do need to (or can’t not) look at a screen, make use of a blue light filtering app that warms up the overall colour spectrum.

Lastly – there’s one blue light barrier you can try – get your glasses on.

Some savvy spectacles filter out the blue wavelengths coming from your devices. Researchers exposed people to bright indoor light while wearing blue-light-blocking goggles and compared their melatonin levels to people exposed to dim light, sans goggles. Their levels were on-par which fortifies the theory that blue light subdues melatonin.

So, if you work nights or you’re a lover of burning the midnight oil, a pair of blue light-hindering goggles could become your energy-boosting bestie. Apart from that, make sure to make time for some sun, because daylight is the bee’s knees at keeping your inner clock happy.


Hey True Blue

SKY BLUE | Hey True Blue | Citizen Wolf

The phrase ‘once in a blue moon’ isn’t about colour. Traditionally, there are 12 full moons, each year. Each season there should be three full moons, but occasionally there’s a fourth. This moon happens on average once every 2.7 years, and is known as a ‘blue’ moon.

Blue is many things besides the sky. Think of the ocean, dragonfly’s wings or the logo of literally every financial services firm in the known universe. We look to blue-chip stocks for fiscal fortitude because blue is considered to be calm, trustworthy and a beacon of authority. Yet, everyone also gets the blues once in a while.

Blue embodies not so much contradiction, but dichotomy.

It’s the blue-collar of the working class and the royal hue of the blue-bloods. It’s the all-encompassing sky and the rarest occurring colour in nature. And across every culture, blue is always the last colour to be given a formal name, regardless of language. Yet, blue is the #1 colour as voted by 35% of humans across the globe today.

There’s a reason it’s called blue sky thinking.

So live life without limits, don’t let pragmatism or practicality pull you down. Wear the all-and-everything oneness of this colour and feel part of something bigger with a Magic Fit® Tee in limited edition Sky Blue.




Limited Edition Sky Blue Magic Fit® Tees for Women in 180GSM Organic Cotton | Citizen WolfLimited Edition Sky Blue Magic Fit® Tees in 180GSM Organic Cotton | Citizen WolfLimited Edition Sky Blue Magic Fit® Tees for Men in 180GSM Organic Cotton | Citizen Wolf