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Our mission is to change the way luxury basics are made and sold. Join us.

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We create the best fitting Tees on the planet by using technology to simplify the process of tailoring. Why? Because fast fashion has created an environmental and ethical crisis and the world needs smarter clothes.


Our state of the art factory in St Peters was custom built around a more planet friendly way of making clothes - ethical labour, tailored to fit your body and created with zero waste.

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