Custom fit. Planet friendly.
Choose your T-shirt style. Pick your favourite fabric & colour. Add Magic Fit®. Every Citizen Wolf Tee is custom made in Sydney within 10 days to fit your body.
The way clothes are made at scale hasn't changed in 250 years. You're still expected to waste your time (and money) squeezing into clothes made in a handful of so-called 'standard' sizes. It's a classic square peg, round hole problem. Unsurprisingly 4 out of 5 people struggle to find everyday clothes that fit as a result.
Citizen Wolf automates the process of tailoring for the clothes we wear everyday. It all starts with Magic Fit®, our algorithm that accurately predicts your body shape from biometrics, no measuring tapes required.
All we need is height, weight and date of birth plus bra for women. And if it's not right we offer free alterations so there's zero risk.
September 18, 2019
We're striking for the climate and you should too.
For the Global Climate Strike this Friday September 20th, Citizen Wolf won’t be doing business as usual. Instead, we're closing our doors and the wolves will be adding our voices to the millions around the world demanding a coherent response from those...
September 05, 2019
Innovation Champion of the Year.
Last night we won the coveted ‘Innovation Champion of the Year’ award at the National Retail Awards for our tech stack that makes tailoring at scale both simple and viable.
August 27, 2019
Why does Magic Fit® need my birthday?
TL;DR Gravity. Or in other words, age is statistically significant for predicting certain measurements (like waist and bicep) according to the 196 million data points we've analysed via our Magic Fit® algorithm.