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Save $10 on your first Tee → Try Magic Fit®
Help us unf*ck the fashion industry → Become a shareholder
Re-engineering fashion to save our planet
Our award-winning, Magic Fit® algorithm uses only your height, weight and age to create Tees, Polos and Sweats custom-made to fit your body. Zero inventory means zero waste and zero garments sent to landfill.
Alterations are free. Our factory is ethically certified. And every Citizen Wolf Tee is made in Sydney within 10 days and with 48% less carbon.
Distilled from over 196 million data points, Magic Fit® is your new tailor, replacing measuring tapes with algorithms.
All we need is your height, weight, age and bra to create a mathematical model of your body faster and more accurately than a human tailor ever could.
Plus, if the Tee's not perfect, we'll replace it for free.
We do things a little differently than the rest of the industry and our factory also proudly breaks the mold.
Purpose built around single-piece production, we are Ethical Clothing Australia certified and open to the public Monday through Saturday.
We only make what we sell and exclusively use natural fibres, so we produce 48% LESS carbon per Tee than fast fashion.
Plus we go a step further, carbon offsetting every Tee made by 5x to be truly carbon negative, and saving the forests of Tasmania in the process.
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August 09, 2022
We Made A(nother) Podcast At Online Retailer
Our Cofounder Eric was interviewed back in 2019 at the Online Retailer conference, and this year it was Zoltan's turn – tune in to hear the full conversation with ecomm guru Paul Waddy, recorded live on the floor of the Online Retailer conference in Sydney on July...
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July 19, 2022
We raised $1 million to unf*ck the fashion industry
Last week we successfully closed our CSF raise on Birchal with more than $1 million invested by 499 people to help us unfuck the fashion industry for good. We could not be more humbled by the support, including many of our best...
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June 21, 2022
More TV. Some radio. And a feature in the national newspaper!
When it rains, it pours and with our Birchal EOI phase coming to a close, we've been featured in a bunch of press across mediums. We're chuffed knowing that so many people are finding out how our radically simple premise of making only...