Made to measure with Magic Fit®

Faster and more accurate than a human tailor, Magic Fit® used advanced maths to make custom made easy.


Your height determines how long we make your Tee (obviously), but also sleeve length.


When combined with height and age your weight helps us predict body shape which can be qualified in the next step.


Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.


Your bra allows us to account for bust and is also statistically significant for predicting your hips.


Join 30,000+ people using Magic Fit®


Tell us what makes your body unique and we'll adjust your Magic Fit® to be just right.

Your Magic Fit® is saved and ready.

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Free remakes.

No returns required.

Made in Australia.

Ethically certified.

48% less carbon.

Sustainably made on-demand.

B Corp certified.

Using business for good.

Know what you want?

Tell us straight and we'll make it happen.

Short Crew


100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.

Swatch pack includes all fabrics and free shipping

100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.

Swatch pack includes all fabrics and free shipping

100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.

Swatch pack includes all fabrics and free shipping

55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.

Swatch pack includes all fabrics and free shipping

100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.

Swatch pack includes all fabrics and free shipping


How long does it take?

Every Citizen Wolf Tee is custom fit to your body and made to order within 10 days. Need it faster? We can make within 72 hours for an additional fee of $20 per Tee – let us know in the order notes and we'll send a separate invoice for the priority production.


What if I’m not happy?

Magic Fit® is well, magic, but on the off chance something isn't quite right, we’ll remake your Tee based on your feedback. It’s that easy. And if you’re still not happy with the replacement, we’ll refund your order. 


Can I change something on a style template?

Of course! Add a note at checkout and we’ll be in touch to confirm.


Will they shrink or twist?

No. Unlike other brands, we use an industrial process to prewash and shrink all our fabric before we cut, which guarantees every Citizen Wolf T-shirt will never shrink or twist, even in the dryer. Yay!


What’s the point of tailoring when all my clothes shrink after the first wash anyway?!?

See above.


Where are the Tees made? Are they ethical?

Every Citizen Wolf Tee is made in our purpose built factory in Sydney and certified by Ethical Clothing Australia – which means that everyone gets paid award wages (or more) and has a comfortable, safe working environment.

Our factory is also open to the public so drop in anytime and check it out for yourself.


What's your position on modern slavery?

In August 2019, Citizen Wolf opted in to the Modern Slavery Act by making a voluntary commitment to prepare and submit a modern slavery statement according to the Australian Federal Government requirements. 

Citizen Wolf opposes slavery in all its forms and we embrace our role and responsibility of safeguarding human rights through ethical business practices. It is therefore a key focus to begin the process of protecting human rights in our business and our supply chains. 

TL;DR shopping with Citizen Wolf is guilt-free. Guaran-Tee-d.


How much is shipping? 

Standard shipping within Australia is free for any order over AUD $200 and takes around 3-5 working days to most destinations, or AUD $9 below that threshold.

If you need it faster, you can upgrade to Express Post (next-day) for AUD $15.

Please note your shipping choice does not affect production speed.


Do you ship internationally?

Yep! International shipping is free for orders over USD $200 or USD $10 otherwise. Transit times can vary wildly, so please check your tracking link for more details.

Please note your shipping choice does not affect production speed.


What about returns? How much are they?

Returns are free within Australia, please contact us for the shipping details. Unfortunately if you live outside the lucky country you'll need to pay to get the Tees back to us.


Do you save my custom measures for next time?

We sure do! Login to your account to see all your previous Tees and easily reorder from there. Our goal is to make getting perfectly fitting Tees as easy as having Alexa deliver your favourite dystopian novel. Same magic but without the surveillance – which is a whole other story...


What kind of magic lets you tailor the fit without measuring tapes?!?

Put simply, mathematics. Our proprietary Magic Fit® algorithm is distilled from over 196 million data points and we're confident it's miles better than anything you can get off the rack. All we need is your height, weight and age to create a 94% accurate mathe-magical model of your body faster than a human tailor ever could.

We appreciate these are sensitive personal details and we guarantee that your data is safe – we will never share it with any third-party or use it for anything other than making clothes custom fit to your body.


What's the password on my account?

To protect your privacy, we don’t have access to your password. Follow the prompts to reset your password here.


Do you have a look book?

Not really, but you might enjoy our Instagram.


Do you have physical gift cards?

Yep, our Laser Cut Gift Cards here are despatched within 24 hours but please make sure you've left enough time for snail mail. Otherwise you might be interested in our Digital Gift Cards delivered instantly via email.


Do you do bulk discounts?

Sure do Scrooge. Buy three (3) Tees and save 10% using the code 'MULTI10'. Pop the champagne or donate the difference to your favourite chari-Tee.


Awesome, but I’m thinking more like fitting my whole company.

Hallelujah! If you're sick and tired of shitty quality corporate swag that fits like a potato sack and falls apart the next day, please contact our B2B team for more info. Discounted bulk pricing kicks in from 20 pcs.


Do you do screenprints or embroidery?

Yes, but only via our B2B programme as the MOQ is 20 pcs (see above).


Why only Tees?

Because Rome wasn't built in a day. Once we've nailed the processes and systems to deliver your favourite Tshirt, we'll expand into new lines so email us with any suggestions.

In the meantime we love both The Social Outfit and Nobody Denim for their commitment to ethical manufacturing, made right here in Australia.

Alternatively download the Good On You app to find other ethical fashion brands rated on their ethical and sustainable creds. We've got the highest 5-star "Great" rating which we're chuffed about!