Magic Fit® replaces the measuring tape.

Faster and more accurate than a human tailor, Magic Fit® uses technology to make custom easy.


Your height determines how long we make your Tee (obviously), but also sleeve length.


When combined with height and age your weight helps us predict body shape which can be qualified in the next step.


Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.


Your bra allows us to account for bust and is also statistically significant for predicting your hips.


Your Magic Fit® Tee.


When you’re ready to buy, tell us what makes your body unique and we’ll customise these measures even further...

Know what you want?

Tell us straight and we'll make it happen.

Short Crew

Or 4x payments of




100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.

Free shipping on all swatches

100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.

Free shipping on all swatches

100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.

Free shipping on all swatches

55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.

Free shipping on all swatches

100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.

Free shipping on all swatches

Choose the fit that suits your style.


Fitted through the chest and hips and tapered at the waist.


More room than our tailored fit but still shaped through the waist, plus 2cm of extra room in the chest and hips. The safe choice.


Cut straight down from armhole like a regular Tee with no shape through the waist and extra room across the chest and hips.

NOTE - graphic for illustration purposes.


How long does it take?

Every Citizen Wolf Tee is custom-fit to your body and made on-demand within 10 days. We can do it within only 72 hours for an additional fee of $20 / Tee, so if you need it quick sticks let us know in the order notes and we'll send a separate invoice for the priority production.


Will they shrink or twist?

No. Unlike every other fashion brand in the universe, we use an industrial process to prewash and shrink all our fabric before we cut and we guarantee every Citizen Wolf T-shirt is stable and won’t shrink or twist, even in the dryer.


What if I’m not happy?

We offer free alterations on any Tee within the first 30 days to make sure the fit is absolutely perfect. If you're still not happy after the alteration we'll refund your order minus any shipping charges.

We spent 9 months in R&D and have made many tens of thousands of Tees since for happy customers all over the world. We're confident that Citizen Wolf is miles ahead of anything you can buy off the rack but don't take our word for it, read over 850+ 5-star reviews from happy customers.


Where are the Tees made? Are they ethical?

Yes. Every Citizen Wolf Tee is made in our state of the art factory in Sydney which is certified by Ethical Clothing Australia. What does that mean? Simply that everyone gets paid award wages (or more) and has a comfortable and safe work environment.

But don't take our word for it, our factory is open to the public so drop in sometime and check it out for yourself.


What's your position on modern slavery?

In August 2019, Citizen Wolf opted in to the Modern Slavery Act by making a voluntary commitment to prepare and submit a modern slavery statement according to the Australian Federal Government requirements. 

Citizen Wolf opposes slavery in all its forms and we embrace our role and responsibility of safeguarding human rights through ethical business practices. It is therefore a key focus to begin the process of protecting human rights in our business and our supply chains. 

TL;DR shopping with Citizen Wolf is guaranteed guilt-free.


How much is shipping? Do you ship internationally?

Standard shipping within Australia is via carbon-neutral courier and takes around 3-5 working days to most destinations. Shipping is free for any order over $100 or $9 otherwise.

If you need it faster, or if you know that couriers don't play nicely at your address then please upgrade to Express Post next-day delivery by Australia Post for $15.

We also ship internationally from $24 depending on package weight. Transit times can vary wildly, so please check your tracking link for more details.

Please note your shipping choice does not affect production speed (see above).


What about returns? How much are they?

Returns are free within Australia, please contact us for the shipping details. Unfortunately if you live outside the lucky country you'll need to pay to get the Tees back to us.


Can I change something on a style template?

Of course! Simply let us know in the notes field at checkout what you'd like to change and we’ll be in touch to confirm. Please be aware this will add a few days to production of your Tees.


Do you save my custom measures for next time?

We sure do! Login to your account to see all your previous Tees and easily reorder from there. Our goal is to make getting perfectly fitting Tees as easy as having Alexa deliver your favourite dystopian novel. Same magic only without fear of being constantly surveilled (but that's a whole different story...).


What kind of voodoo black magic lets you tailor the fit without measuring tapes?!?

Our proprietary Magic Fit® algorithm makes it simple to order made-to-measure Tees online. All we need is your height, weight, age and bra to create a 94% accurate mathemagical model of your body faster than a human tailor.

We’ve worked hard to make it as easy and intuitive as possible and we're constantly improving things, so all feedback is welcome.

These are obviously extremely personal details and we guarantee that your data is safe and also that we'll never share it with any third-party or use it for anything other than making custom Tees to fit your body and yours alone.


What’s the point of tailoring when all my clothes shrink after the first wash anyway?!?

See above.


Where do I find the stripes / other fabrics I saw on Instagram?

We run stripes and other limited edition deadstock fabrics on an ad-hoc basis, limited to customers who already have at least one Tee and who have confirmed their fit as perfect. If that's you, log in to your account to access a wider range of fabrics.


What's the password on my account?

To protect your privacy, we don’t have access to your password. Follow the prompts to reset your password here.


Do you have a look book?

Not really, but check out our Instagram feed to see the variety of styles that other customers have created for inspiration.


Do you have physical gift cards?

Sure do! You can find our Laser Cut Gift Cards here which are despatched within 24 hours. Please make sure you've left enough time for snail mail or else you might be interested in our Digital Gift Cards delivered instantly via email.


Do you do bulk discounts?

Sure do Scrooge. Buy three (3) Tees and save 10% using the code 'MULTI10'. Pop the champagne or donate the difference to your favourite chari-Tee.


Awesome, but I’m thinking more like fitting my whole company.

Hallelujah! If you're sick and tired of shitty quality corporate swag that fits like a potato sack and falls apart the next day, please contact our B2B team for more info. Discounted bulk pricing kicks in from 20 pcs.


Do you do screenprints or embroidery?

Yes, but only via our B2B programme (see above) as the MOQ is 20 pcs.


Why only Tees?

Because Rome wasn't built in a day! Once we've nailed the processes and systems to deliver your favourite Tshirt, we'll expand into new lines so email us with any suggestions.

In the meantime we love both Good Day Girl and Nobody Denim for their commitment to ethically Australian made clothing.

Alternatively download the Good On You app to find other ethical fashion brands rated on their ethical and sustainable creds. We've got the highest 5-star "Great" rating which we're chuffed about!