Free shipping over AUD $98 / USD $74
10% discount when you add another Tee / Accessory with code ‘MULTI10’
Save $10 on your first Tee → Try Magic Fit®
The Only Sale That Doesn't Cost The Earth – Black Fridye
Made to measure with Magic Fit®
Faster and more accurate than a human tailor, Magic Fit® used advanced maths to make custom made easy.
Join 30,000+ people using Magic Fit®
Tell us what makes your body unique and we'll adjust your Magic Fit® to be just right.
Your Magic Fit® is saved and ready.
We've emailed your discount code to
Free remakes.
No returns required.
Made in Australia.
Ethically certified.
48% less carbon.
Sustainably made on-demand.
B Corp certified.
Using business for good.
Know what you want?
Tell us straight and we'll make it happen.
Short Crew
SHOP NOW, WEAR NOW, PAY LATER. INTEREST-FREE
PAY IN 4 INSTALLMENTS
Pay for your order in equal fortnightly payments
GET YOUR ITEMS NOW
Your order will be shipped now, just like a normal order
NOTHING EXTRA TO PAY
No interest, no additional fees if you pay on time*
SPEND UP TO $1000
You can use Afterpay for orders up to $1000
ALL YOU NEED IS
TO USE THIS SERVICE
OTHER THINGS TO NOTE
100% Certified Organic Cotton 'Light' 110 GSM
Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.
Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.
100% Certified Organic Cotton 'Everyday' 145 GSM
Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.
It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.
100% Certified Organic Cotton 'Heavy' 180 GSM
Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.
With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.
55% Hemp / 45% Organic Cotton
Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.
With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.
100% Superfine Non-Mulesed Merino Wool
Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.
The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.
Free Repairs For Life.
Yes, you read that correctly! We guarantee to repair any Tee for as long as you want to keep wearing it. All you pay is shipping.
Why? Because the longer we wear the clothes we already own the better it is for the planet. Simple.
To start a repair, simply send us your Tee and then email customer service so we know to keep an eye out for it in the post. When it's ready you can either collect it or pay a small fee to have it shipped out, good as new!
Darned holes
Smaller holes are normally darned by hand, just like your grannie used to do with her socks. The smaller the hole the less likely the repair will be visible, but larger repairs will inevitably leave scars (pictured).
Patched rips
More serious repairs like rips and tears can only be patched. The result is visible but beautiful, much like the Japanese art of 'kintsugi' where pottery is repaired with gold leaf and is considred even more beautiful than the original – and we couldn't agree more!
Save precious water
There's around 2,700 litres of water embedded in your average cotton Tee that is saved every time you choose to repair rather than replace.
Less landfill
In Australia we already send an average of 23 kg of textile waste to landfill every single year per person! This is the second highest rate in the world after the USA and we all have a moral obligation to reduce this waste.
Price ≠ Value
We believe value is a function of usage measured in years not wash cycles, and have a moral obligation to keep clothes out of landfill.