Made to measure with Magic Fit®

Faster and more accurate than a human tailor, Magic Fit® used advanced maths to make custom made easy.


Your height determines how long we make your Tee (obviously), but also sleeve length.


When combined with height and age your weight helps us predict body shape which can be qualified in the next step.


Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.


Your bra allows us to account for bust and is also statistically significant for predicting your hips.


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Tell us what makes your body unique and we'll adjust your Magic Fit® to be just right.

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Free remakes.

No returns required.

Made in Australia.

Ethically certified.

48% less carbon.

Sustainably made on-demand.

B Corp certified.

Using business for good.

Know what you want?

Tell us straight and we'll make it happen.

Short Crew


100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.

100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.

100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.

55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.

100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.

Six years ago we made our way into a fashion industry we had big plans to change. An industry which causes landfill crises all over the world while also being responsible for 8-10% of global carbon emissions. This was just not good enough and we were committed to re-engineering the way clothes are made at scale to be better for the planet, and better for you.

We began by creating the best possible Tee: ethically made in Sydney, using only natural fibres, and custom made to fit your body with our Magic Fit® technology.

We were already going above and beyond anybody else in the industry by making to order and then we threw in free repairs for life, because it's the best outcome for the planet.

But being ahead of the pack hasn’t stopped us from pushing even harder.


We’ve always been zero-waste. Now we’re 100% circular.


"Waste isn’t waste until we waste it" - will.i.am

From Day One we’ve continuously evolved our production process to be more efficient; creating as little waste as possible. However, there’s just no getting around the fact that making things in the real world creates waste. But as will.i.am famously said, "waste isn’t waste until we waste it".

We’ve always had solutions in place to make sure nothing goes to landfill. At the beginning our fabric scraps were made into jewellery by a local artist. When she couldn’t make them fast enough, we started filling meditation cushions. Our next move was to create our very own zero waste collection of scarves, totes and knitting yarns to upcycle any waste we do create into gorgeous accessories designed to last a lifetime.

As we’ve grown, we’ve needed to find bigger and better solutions to this problem and we could not be more excited about our next step…


Product stewardship from cradle to grave next cradle

"The circular economy is a systems solution framework that tackles global challenges like climate change, biodiversity loss, waste, and pollution" - Ellen MacArthur Foundation | Citizen Wolf

"The circular economy is a systems solution framework that tackles global challenges like climate change, biodiversity loss, waste, and pollution" - Ellen MacArthur Foundation

We’ve done everything humanly possible to make the most ethical and sustainable Tees on the planet. They’re all made to last and backed by free repairs for life so you can love them for years to come. But it is possible to lovingly wear your Magic Fit® Tee to death (sad as that may be), aka beyond repair.

At this point, the accepted next step is to throw the Tee away (or maybe turn it into a shoe polishing rag). After all, it’s done its job diligently, and all things must come to an end right? Not necessarily.

In the traditional linear economy, landfill is the accepted solution but in a circular economy, by contrast, landfill doesn’t exist, because there is no waste. Any product that reaches the end of its usable life is repurposed, recycled, or remade to ensure raw materials aren’t discarded.

We’re forever responsible for the Tees that we make, which is why we’re proudly going full circle by launching our very own take back scheme.


Introducing Our Take-Back Scheme: Where Your Next Tee is Made From Your Old Tees.

This is the circular future of fashion – it’s a win for the planet, and it’s a win for you. The best bit? It’s free.



We’re super proud to launch our very own take back scheme. We’ve made it easy to send that loved-to-death Tee back to us, so we can have it recycled and, eventually, turned into a new one.

The best bit? It’s free.

Here’s how it works – we send you a prepaid satchel and you return it to us with your old Tee inside. Once your Tee is back at the factory, we’ll credit you the cost of the prepaid satchel so you can use it to replace the Tee you’ve sent back to us to be recycled. We’ll get busy shredding your old Tee to be made into new yarn, new fabric and a new Tee.

It’s a win for the planet, and it’s a win for you.

Our new recycled Tees are made from a 50/50 split of cotton recycled from old Tees and GOTS certified, virgin organic cotton. This means they’re soft, sturdy and long-lasting, all while treading even more lightly on the planet.

And yes, this is a pretty big deal.

We’re not just connecting you to a random textile recycling facility that will downcycle your Tee into insulation or rags for the local mechanic. We’re now guaranteeing that your old Citizen Wolf Tees will never, ever end up in  landfill by turning them into completely new Magic Fit® Tees.

This is the circular future of fashion we’ve been waiting for.


Recycle Your Old Tees Today



PS - Some brands call themselves ‘circular’ because they tell you to send your trashed clothes to be recycled somewhere else. Yet, all the while they continue to exacerbate throw away culture by making too much crap that no one needs. That’s not good enough, and it’s not a genuine commitment to eliminating fashion waste.

We’re proudly doing our bit to ensure NOTHING we make ever goes to waste, and that everything stays in our Citizen Wolf loop, at every step of the supply chain.