Citizen Wolf re-engineers the way clothes are made at scale to save the planet by making mass-produced clothing obsolete.

Fast fashion is like junk food – cheap but ultimately bad for you and also the planet. It’s a love-hate relationship built on exploitation and micro-trends you don't need and won't remember. But it doesn't have to be this way.

Citizen Wolf exists instead to promote a healthier relationship with the clothes you wear built around our three core values.

Local is best.

You know food miles? Well the exact same thing applies in fashion and it's not uncommon for the manufacturing process to touch 5+ different countries, spewing unnecessary carbon in the process.

This is clearly insane, so our story begins by building the shortest supply chain in the game and proudly playing our part in the renaissance of Australian manufacturing. 

86% of our fabrics are knitted in Melbourne and every Citizen Wolf Tee is cut and sewn in our state of the art Sydney factory which also doubles as our shop.

Ethical is mandatory.

We are proudly Ethical Clothing Australia (ECA) certified which means that our staff are paid award wages or better, plus we've voluntarily opted-in to the Modern Slavery Act to start the process of eliminating exploitation throughout all tiers of our supply chain, eventually right down to the farm level.

Our merino wool is also Responsible Wool Standard certified and cruelty-free, sourced only from non-mulesed sheep in central NSW.

Sustainable is made on-demand.

2/3 of all clothing made globally every year ends up in landfill within 12 months.

The most insane part of 'business as usual' fashion is that overproduction is built into the model. Most brands make ~30% more stuff than they ever expect to sell, and when it doesn't, it goes to landfill (often with the tags still on).

Worse, so much fast fashion is crap quality that a further 30% of clothes made every year end up landfill anyway, broken or simply discarded because that particular micro-trend was hot for two nanoseconds.

No amount of organic cotton or recycled polyester yarn gets these brands around the fact that roughly two-thirds of all clothing that simply doesn't need to be made – and why we passionately believe that if you're not made on-demand, you're just not sustainable.

By contrast we make only what we sell and don't sit on stock. 

Of course we still produce hundreds of kilos of offcut scrap waste every month, but instead of landfilling it like most factories, we upcycle every single gram into our famous Zero Waste collection.