Fast fashion is like junk food: cheap, addictive and ultimately bad for you and the environment. It’s a love-hate relationship built on exploitation and micro-trends you don't need and won't remember.
Worse, most fast fashion ends up in landfill.
Citizen Wolf exists instead to promote a healthier relationship with the clothes you wear, built around the three core values below.
Our vision is nothing less than shifting the global fashion industry away from mass-production to on demand tailoring.
Local is best.
You know food miles? Well the exact same thing applies in fashion and most of your clothes have criss-crossed the planet during their production, spewing unnecessary carbon in the process.
This is clearly insane, so our story begins by building the shortest supply chain in the game and proudly playing our part in the renaissance of local manufacturing.
Most of our fabrics are knitted in Melbourne and every Citizen Wolf Tee is cut and sewn in our St Peters factory.
Ethical is mandatory.
We are proudly Ethical Clothing Australia (ECA) certified which means that our staff are paid award wages or better. We are regularly audited and have voluntarily opted-in to the Modern Slavery Act to work towards eliminating exploitation throughout all tiers of our supply chain (ie down to the farm level).
Our merino wool is also certified cruelty-free, sourced only from non-mulesed sheep around Dubbo in central NSW.
Sustainable is non-negotiable.
Australia is the second largest consumer of textiles per capita in the world at 27 kg per year - double the global average (source: ABC News)
The majority of these textiles are blended polyester which does not break down and will pollute for centuries. That's why we never source petro yarns and use only naturally biodegradable fibres such as organic cotton, merino wool and hemp. We also source deadstock where possible, further reducing the amount of textile waste overall.
Most importantly, because we make everything on demand we hold no inventory which means nothing ends up in landfill because it didn't sell.
There's no getting around the fact that we produce hundreds of kilos of offcut scrap waste every month making clothes. And because this scrap has no economic value, most other factories send it straight to landfill. Not here at Citizen Wolf! We pledge to send absolutely nothing to landfill which starts by upcycling our scrap into our famous Zero Waste Tote.