Fast fashion is like junk food: cheap, addictive and ultimately bad for you and the environment. It’s a love-hate relationship built on exploitation and micro-trends you don't need and won't remember.
Worse, most fast fashion ends up in landfill.
Citizen Wolf exists instead to promote a healthier relationship with the clothes you wear, built around the three core values below.
Our vision is nothing less than shifting the global fashion industry away from mass-production to on demand tailoring.
Local is best.
You know food miles? Well the exact same thing applies in fashion and most of your clothes have criss-crossed the planet during their production, spewing unnecessary carbon in the process.
This is clearly insane, so our story begins by building the shortest supply chain in the game and proudly playing our part in the renaissance of local manufacturing.
Most of our fabrics are knitted in Melbourne and every Citizen Wolf Tee is cut and sewn in our St Peters factory.
Ethical is mandatory.
We are proudly Ethical Clothing Australia (ECA) certified which means that our staff are paid award wages or better. We are regularly audited and have voluntarily opted-in to the Modern Slavery Act to work towards eliminating exploitation throughout all tiers of our supply chain (ie down to the farm level).
Our merino wool is also certified cruelty-free, sourced only from non-mulesed sheep around Dubbo in central NSW.
Zero Waste is non-negotiable.
Australia is the second largest consumer of textiles per capita in the world at 27 kg per year - double the global average (source: ABC News)
The majority of these textiles are blended non-biodegradable polyester which will pollute for centuries. That's why we never source petroleum derived yarns or blends and use only naturally biodegradable fibres such as organic cotton, pure merino wool and hemp.
We source deadstock where we can, further reducing the amount of textile waste overall. And because we make everything on demand there’s no unsold inventory going to landfill.
Even still we produce hundreds of kilos of cutting scraps every month which any other factory would just throw out. Not here! Our pledge to send nothing to landfill starts by upcycling all our offcut scraps into our famous Zero Waste Tote.