Magic Fit® replaces the measuring tape.

Faster and more accurate than a human tailor, Magic Fit® uses technology to make custom easy.


Your height determines how long we make your Tee (obviously), but also sleeve length.


When combined with height and age your weight helps us predict body shape which can be qualified in the next step.


Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.


Your bra allows us to account for bust and is also statistically significant for predicting your hips.


Your Magic Fit® Tee.


When you’re ready to buy, tell us what makes your body unique and we’ll customise these measures even further...

Know what you want?

Tell us straight and we'll make it happen.

Short Crew

Or 4x payments of




100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.

Free shipping on all swatches

100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.

Free shipping on all swatches

100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.

Free shipping on all swatches

55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.

Free shipping on all swatches

100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.

Free shipping on all swatches



Fast fashion is like junk food: cheap, addictive and ultimately bad for you and the environment. It’s a love-hate relationship built on exploitation and micro-trends you don't need and won't remember.

Worse, most fast fashion ends up in landfill.

Citizen Wolf exists instead to promote a healthier relationship with the clothes you wear, built around the three core values below.

Our vision is nothing less than shifting the global fashion industry away from mass-production to on demand tailoring.

Local is best.

You know food miles? Well the exact same thing applies in fashion and most of your clothes have criss-crossed the planet during their production, spewing unnecessary carbon in the process.

This is clearly insane, so our story begins by building the shortest supply chain in the game and proudly playing our part in the renaissance of local manufacturing. 

Most of our fabrics are knitted in Melbourne and every Citizen Wolf Tee is cut and sewn in our Sydney factory which is also our shop. We're open Monday - Saturday so drop in and say hi!

Ethical is mandatory.

We are proudly Ethical Clothing Australia (ECA) certified which means that our staff are paid award wages or better. We are regularly audited and have voluntarily opted-in to the Modern Slavery Act to work towards eliminating exploitation throughout all tiers of our supply chain (ie down to the farm level).

Our merino wool is also certified cruelty-free, sourced only from non-mulesed sheep around Dubbo in central NSW.

Sustainable is non-negotiable.

Australia is the second largest consumer of textiles per capita in the world at 27 kg per year - double the global average (source: ABC News)

The majority of these textiles are blended polyester which does not break down and will pollute for centuries. That's why we never source petro yarns and use only naturally biodegradable fibres such as organic cotton, merino wool and hemp. We also source deadstock where possible, further reducing the amount of textile waste overall.

Most importantly, because we make everything on demand we hold no inventory which means nothing ends up in landfill because it didn't sell.

There's no getting around the fact that we produce hundreds of kilos of offcut scrap waste every month making clothes. And because this scrap has no economic value, most other factories send it straight to landfill. Not here at Citizen Wolf! We pledge to send absolutely nothing to landfill which starts by upcycling our scrap into our famous Zero Waste Tote.