Magic Fit® replaces the measuring tape.

Faster and more accurate than a human tailor, Magic Fit® uses technology to make custom easy.


Gender

Your height determines how long we make your Tee (obviously), but also sleeve length.

Height
CM

When combined with height and age your weight helps us predict body shape which can be qualified in the next step.

Weight
KG

Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.

D.O.B
Date

Your bra allows us to account for bust and is also statistically significant for predicting your hips.

BRA
AU


Your Magic Fit® Tee.

CHEST 
WAIST 
HIP 
LENGTH 

When you’re ready to buy, tell us what makes your body unique and we’ll customise these measures even further...


Know what you want?


Tell us straight and we'll make it happen.





Short Crew


Or 4x payments of

 $69  

with

Checkout

100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.


Swatch pack includes all fabrics and free shipping


100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.


Swatch pack includes all fabrics and free shipping


100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.


Swatch pack includes all fabrics and free shipping


55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.


Swatch pack includes all fabrics and free shipping


100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.


Swatch pack includes all fabrics and free shipping


OUR VALUES.

Citizen Wolf re-engineers the way clothes are made at scale to save the planet by making mass-produced clothing obsolete.

Fast fashion is like junk food – cheap but ultimately bad for you and also the planet. It’s a love-hate relationship built on exploitation and micro-trends you don't need and won't remember. But it doesn't have to be this way.

Citizen Wolf exists instead to promote a healthier relationship with the clothes you wear built around our three core values.


Local is best.

You know food miles? Well the exact same thing applies in fashion and it's not uncommon for the manufacturing process to touch 5+ different countries, spewing unnecessary carbon in the process.

This is clearly insane, so our story begins by building the shortest supply chain in the game and proudly playing our part in the renaissance of Australian manufacturing. 

86% of our fabrics are knitted in Melbourne and every Citizen Wolf Tee is cut and sewn in our state of the art Sydney factory which also doubles as our shop.


Ethical is mandatory.

We are proudly Ethical Clothing Australia (ECA) certified which means that our staff are paid award wages or better, plus we've voluntarily opted-in to the Modern Slavery Act to start the process of eliminating exploitation throughout all tiers of our supply chain, eventually right down to the farm level.

Our merino wool is also Responsible Wool Standard certified and cruelty-free, sourced only from non-mulesed sheep in central NSW.


Sustainable is made on-demand.

2/3 of all clothing made globally every year ends up in landfill within 12 months.

The most insane part of 'business as usual' fashion is that overproduction is built into the model. Most brands make ~30% more stuff than they ever expect to sell, and when it doesn't, it goes to landfill (often with the tags still on).

Worse, so much fast fashion is crap quality that a further 30% of clothes made every year end up landfill anyway, broken or simply discarded because that particular micro-trend was hot for two nanoseconds.

No amount of organic cotton or recycled polyester yarn gets these brands around the fact that roughly two-thirds of all clothing that simply doesn't need to be made – and why we passionately believe that if you're not made on-demand, you're just not sustainable.

By contrast we make only what we sell and don't sit on stock. 

Of course we still produce hundreds of kilos of offcut scrap waste every month, but instead of landfilling it like most factories, we upcycle every single gram into our famous Zero Waste collection.