Citizen Wolf re-engineers the way clothes are made at scale to be carbon negative and custom fit to every body.

Fast fashion is like junk food – cheap but ultimately bad for you and also the planet. It’s a love-hate relationship built on exploitation and micro-trends you don't need and won't remember. But it doesn't have to be this way.

Citizen Wolf exists instead to promote a healthier relationship with the clothes you wear built around our three core values and by making only what we sell.

True sustainability is made on-demand.

2/3 of all clothing made globally every year ends up in landfill within 12 months.

The most insane part of 'business as usual' fashion is that overproduction is built into the model. Most brands make ~30% more stuff than they ever expect to sell, and when it doesn't, it goes to landfill (often with the tags on).

Worse, quality is the first casualty when racing to the bottom on price, so a further 30% of clothes made end up landfill anyway within 12 months, broken or simply discarded because that particular micro-trend was hot for only two nanoseconds.

No amount of organic cotton or recycled polyester yarn gets other brands around the fact that roughly two-thirds of all clothing simply does not need to be made. And that's why we passionately believe that if you're not made on-demand, you're not sustainable.

Of course we still produce hundreds of kilos of offcut fabric waste every month, but instead of landfilling it (like other factories), we upcycle every single milligram into our famous Zero Waste collection.

Ethical is mandatory.

We are proudly Ethical Clothing Australia (ECA) certified which means that our staff are paid award wages or better, plus we've voluntarily opted-in to the Modern Slavery Act to start the process of eliminating exploitation throughout all tiers of our supply chain.

Our merino wool is also Responsible Wool Standard certified and cruelty-free, sourced only from non-mulesed Australian sheep.

Local is best.

You know food miles? Well the exact same thing applies in fashion and it's not uncommon for the manufacturing process to touch 5+ different countries, spewing unnecessary carbon in the process.

This is clearly insane, and in response we've built the shortest possible supply chain in the game, with 86% of our fabrics being knitted in one of Australia's last remaining knitting mills in Melbourne.

We're proud to be a part of the renaissance in Australian manufacturing and every Citizen Wolf Tee is cut and sewn in our state of the art Sydney factory which is open to the public and doubles as our shop – come visit!