These summer holidays are looking a bit different to normal, and during these unprecedented times (sorry, we had to say it!) it's never been more important to take the time to truly unwind, relax and prepare for temper expectations for the coming new year.

Why? Because we believe that making a difference must be a conscious choice and one not rushed. Plus we make the most sustainable Tshirts in the world, sold direct to you at a fair price, every single day of the year.

We're hijacking Black Friday to end disposable fashion for good. Black Fridye will redye black any garment by any brand to give it a second life – offering an incredibly simple, affordable and powerful way for individuals to reduce their carbon footprint and help save the planet.

Most factories consider offcut fabric scraps to be unusable, sending them straight to landfill. Not here at Citizen Wolf, and we're thrilled to announce our Recycled Zero Waste Yarn in collaboration with Dempstah – made entirely from our jersey scrap!

Talk is cheap but every time we open our wallets, we're voting for the kind of world we want. This is the story of how we recently changed banks thanks to a billboard, a frustrated artist and our favourite quote from one of the world's greatest Mad Men.

Did you know that the very first American flag was hemp? As was Levi’s first pair of jeans? Or that until the 1920's, 80% of clothing (yes, eighty!) in the US was made from hemp? There’s plenty more than 8 reasons why hemp is changing the game, and at Citizen wolf we are proudly part of the renaissance. Here's your Hemp 101.

The 18 - 24 October 2020 is Ethical Clothing Australia Week and we are celebrating with a factory tour to see how your Magic Fit® Tees are made. Learn how our process is so radically different from the rest of the industry.

The elephant in the room is that the default model of making clothes is broken. We've systematically reduced our footprint in each step of the manufacturing process – and Citizen Wolf Tees produce 48% less carbon than their fast fashion equivalents as a result. Plus we offset each Tee 5x to be carbon negative.

It’s safe to say we’ve all had our blinkers on this year due to COVID. Fair. But something that a mask and some hand sanny isn’t going to stop is the climate crisis – it may have dropped out of the media, but it hasn’t magically gone away. 

We're always looking at ways to reduce our footprint, and whilst everyone loves our current gift box packaging, you wanted a simpler option that was more in line with your values rather than our aesthetics. We listened.