We’re incredibly proud to launch our Take-Back scheme, which makes it easy to send your loved-to-death Citizen Wolf Tees back to us, so we can recycle them into your next Magic Fit® Tee. Really. The best bit? It’s free.

It’s B Corp month! We’ve been a B Corp for a little over a year now and it’s been an absolute thrill to be part of the community. A community full of like minded businesses, and the people who run them, on a mission to build something that positively impacts people and planet.

People have lost their homes, their pets, and tragically, some have even lost their lives. And we're angrier than ever at the incompetency of this government. We've donated over $10,000 worth of Tees (through Lifeline and Thread Together) to be distributed to people who've lost everything. Here's what you can do too.

Black Friday is the biggest sales event of the retail calendar, and last year Aussies were forecast to spend over $5.6 billion dollars that weekend on everything from clothes to cupcakes and carabiners.  But once the dust settles and the standard 30-50% of orders are returned and processed, the true cost of Black Friday finally becomes apparent where as much as 80% of clothes bought in the sales end up in landfill according to the University of Leeds. Yuk.   WE SAVED 28 POOLS WORTH OF WATER “2021 was our biggest year ever, with a total of 1.93 MILLION litres of water saved thanks to Black Fridye” - Zoltan Csaki, cofounder Citizen Wolf If you’ve been following us for any...

COP26 recently finished, where global leaders met to (supposedly) work out how to avoid dangerous climate change. To keep us all safe, our dear leaders needed to come together and collectively commit to drastic action to prevent anything more than a 1.5 C global temperature rise. Everyone was hoping the incontrovertible scientific evidence would catalyse progress.  But did our leaders deliver? Let’s cut to the case – Alok Sharma, the United Kingdom’s cabinet minister who presided over COP26, said, “we have kept 1.5C alive. But, its pulse is weak and it will only survive if we keep our promises and translate commitments into rapid action.” A deal between all the countries at COP26 was made, but headlines and climate scientists still...

Black Friday represents everything that’s wrong with the fashion industry: over-consumption, exploitation, waste and greed. Black Fridye is our answer. We'll overdye black any garment from any brand so you can love your clothes longer and save the planet in the process.

Unless you’re living under a rock, you’ve probably heard ‘COP26’ thrown around a bunch of times. While you probably know it’s a big deal and it’s all about the climate crisis, you might not know the details. Let’s break it down.

Join us for an in-depth look at the journey from crop to fabric to understand why we cannot stop preaching about hemp. Not only do you look good wearing it, but you do good too – hemp clothing is one of the easiest eco friendly decisions you can make.

FastCompany just published an article titled 'There's no such thing as sustainable fashion', based on Stand.earth's recent report that found 47 of the largest fashion brands are “actively accelerating climate change” – including so-called "sustainable" brands like Patagonia.

The world can be a confusing place, now more so than ever. Whether you’re trying to stay cool in summer, keep the sun off your skin, or do what little you can to help combat climate change – our Magic Fit® Tees in hemp make it easy to do the right thing.