July 29, 2019 is Earth Overshoot Day which marks the date when humanity’s demand for ecological resources exceeds what the planet can regenerate in that year. It sounds complicated but it’s basically the planetary version of your budget. And we’re in trouble, spending the equivalent of 1.75x every year!

Sourced exclusively from extra-long staple fibres, our upgraded superfine merino wool jersey is softer, smoother and more resistant to pilling. Plus it's now certified single-origin, sourced entirely from farms around Dubbo in central NSW.

Our Co-Founder Zoltan Csaki was down in Melbourne yesterday speaking at the Vogue Codes on a panel called ‘Futureproof Fashion: Sustainability's Digital Edge’ and how technology is enabling a more planet-friendly industry. Music to our little ears, because for all the rhetoric, sustainability (sadly) remains the ugly step-sister of the industry.

Tune in to hear our Co-Founder Zoltan's thoughts on the future of fashion, why the world doesn't need more T-shirts (with an asterix!) and how Citizen Wolf is working tirelessly to make sure that tailoring the clothe we wear everyday will help to save the planet.

The world of fabrics is really confusing and it's often difficult to know which to choose in terms of sustainability. With resources running dry and climate change in full swing, we have a limited amount of time to start finding new materials which is why we’ve decided to make an old material new again… it's high time for hemp!