Made to measure with Magic Fit®

Faster and more accurate than a human tailor, Magic Fit® used advanced maths to make custom made easy.


Your height determines how long we make your Tee (obviously), but also sleeve length.


When combined with height and age your weight helps us predict body shape which can be qualified in the next step.


Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.


Your bra allows us to account for bust and is also statistically significant for predicting your hips.


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Tell us what makes your body unique and we'll adjust your Magic Fit® to be just right.

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Free remakes.

No returns required.

Made in Australia.

Ethically certified.

48% less carbon.

Sustainably made on-demand.

B Corp certified.

Using business for good.

Know what you want?

Tell us straight and we'll make it happen.

Short Crew


100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.

Swatch pack includes all fabrics and free shipping

100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.

Swatch pack includes all fabrics and free shipping

100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.

Swatch pack includes all fabrics and free shipping

55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.

Swatch pack includes all fabrics and free shipping

100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.

Swatch pack includes all fabrics and free shipping

Howlin' — sustainability

Welcome To 100% Circular Fashion

We’re incredibly proud to launch our Take-Back scheme, which makes it easy to send your loved-to-death Citizen Wolf Tees back to us, so we can recycle them into your next Magic Fit® Tee. Really. The best bit? It’s free.

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Behind The B, Our B Corp Journey So Far

It’s B Corp month! We’ve been a B Corp for a little over a year now and it’s been an absolute thrill to be part of the community. A community full of like minded businesses, and the people who run them, on a mission to build something that positively impacts people and planet.

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Australia’s floods are a climate crisis symptom.

People have lost their homes, their pets, and tragically, some have even lost their lives. And we're angrier than ever at the incompetency of this government. We've donated over $10,000 worth of Tees (through Lifeline and Thread Together) to be distributed to people who've lost everything. Here's what you can do too.

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Black Fridye Impact Report 2021

Black Friday is the biggest sales event of the retail calendar, and last year Aussies were forecast to spend over $5.6 billion dollars that weekend on everything from clothes to cupcakes and carabiners.  But once the dust settles and the standard 30-50% of orders are returned and processed, the true cost of Black Friday finally becomes apparent where as much as 80% of clothes bought in the sales end up in landfill according to the University of Leeds. Yuk.   WE SAVED 28 POOLS WORTH OF WATER “2021 was our biggest year ever, with a total of 1.93 MILLION litres of water saved thanks to Black Fridye” - Zoltan Csaki, cofounder Citizen Wolf If you’ve been following us for any...

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COP26 Recap: The Good, The Bad & The Very Ugly

COP26 recently finished, where global leaders met to (supposedly) work out how to avoid dangerous climate change. To keep us all safe, our dear leaders needed to come together and collectively commit to drastic action to prevent anything more than a 1.5 C global temperature rise. Everyone was hoping the incontrovertible scientific evidence would catalyse progress.  But did our leaders deliver? Let’s cut to the case – Alok Sharma, the United Kingdom’s cabinet minister who presided over COP26, said, “we have kept 1.5C alive. But, its pulse is weak and it will only survive if we keep our promises and translate commitments into rapid action.” A deal between all the countries at COP26 was made, but headlines and climate scientists still...

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Black Fridye Is The Only Sale That Doesn’t Cost The Earth

Black Friday represents everything that’s wrong with the fashion industry: over-consumption, exploitation, waste and greed. Black Fridye is our answer. We'll overdye black any garment from any brand so you can love your clothes longer and save the planet in the process.

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What's COP26? And Why Should You Care?

Unless you’re living under a rock, you’ve probably heard ‘COP26’ thrown around a bunch of times. While you probably know it’s a big deal and it’s all about the climate crisis, you might not know the details. Let’s break it down.

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How Is Hemp Fibre Made?

Join us for an in-depth look at the journey from crop to fabric to understand why we cannot stop preaching about hemp. Not only do you look good wearing it, but you do good too – hemp clothing is one of the easiest eco friendly decisions you can make.

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Is "Sustainable Fashion" An Oxymoron?

FastCompany just published an article titled 'There's no such thing as sustainable fashion', based on Stand.earth's recent report that found 47 of the largest fashion brands are “actively accelerating climate change” – including so-called "sustainable" brands like Patagonia.

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5 Benefits of Wearing Hemp Tees

The world can be a confusing place, now more so than ever. Whether you’re trying to stay cool in summer, keep the sun off your skin, or do what little you can to help combat climate change – our Magic Fit® Tees in hemp make it easy to do the right thing.

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