Magic Fit® replaces the measuring tape.

Faster and more accurate than a human tailor, Magic Fit® uses technology to make custom easy.


switch to inches
Gender

Your height determines how long we make your Tee (obviously), but also sleeve length.

Height
CM

When combined with height and age your weight helps us predict body shape which can be qualified in the next step.

Weight
KG

Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.

D.O.B
Date

Your bra allows us to account for bust and is also statistically significant for predicting your hips.

BRA
AU


Your Magic Fit® Tee.

CHEST 
WAIST 
HIP 
LENGTH 

When you’re ready to buy, tell us what makes your body unique and we’ll customise these measures even further...


Welcome to the Pack!

Use 'BLUESWIMMER' at checkout for $10 off your first Magic Fit® Tee.

Know what you want?


Tell us straight and we'll make it happen.





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100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.


Swatch pack includes all fabrics and free shipping


100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.


Swatch pack includes all fabrics and free shipping


100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.


Swatch pack includes all fabrics and free shipping


55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.


Swatch pack includes all fabrics and free shipping


100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.


Swatch pack includes all fabrics and free shipping


Howlin' — history

Add Some Flavour To Your Wardrobe With Pomodoro Organic Cotton

Pomodoro is an homage to the humble tomato and our enduring love affair with the rich red colour that symbolises love, passion and excitement. Guaranteed to be a tasty side to any outfit but as always, this colour is limited edition, so hurry!

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Look good enough to eat in Xocolatl Organic Cotton

Inspired by the Mayan love affair with cacao and symbolising reliability, resilience and healing, you’re going to look tasty in our latest limited edition organic cotton colour, Xocolatl.

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Meet ephemeral Sakura, inspired by Japan

Tackle 2021 head on with our limited edition Sakura coloured Magic Fit® Tees. Inspired by the fleeting beauty of the Japanese cherry blossom and symbolising hope and renewal, it’s the perfect colour to combat the blues of 2020.

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Torii Orange: Good Look. Good Luck.

Symbolising luck, prosperity and hopes of better times ahead, Torii Orange is the perfect colour for life in the time of COVID. Look good and feel lucky in this vivid vermillion-orange inspired by Kyoto’s most famous shrine, Fushimi Inari Taisha.

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The Spirit of Competition: British Racing Green

What’s stylish, timeless and goes very, very fast? Our Magic Fit® Tees in limited edition British Racing Green. Part classic racing history, part natural world, it's a colour for everyone and guaranteed to drive your friends green with envy.

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Get lucky with blue this Year of the Ox

As the Chinese Year of the Ox launches with a bang, we dive into the rich history of blue to discover why this classic colour might make 2021 your luckiest spin around the sun yet.

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Survival Day – time to #changethedate

Australia is home to the oldest living civilisation on earth, but our First Nations people very nearly did not survive colonisation. That is why January 26 is not the date to celebrate and we strongly believe it's time to #changethedate for Australia Day.

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Stay 4°C cooler this summer with Merino wool

Did you know that Merino can absorb (and release) twice as much moisture vapour as cotton and up to 30 times as much as polyester? Now that summer is finally turning it on, there’s no time like the present than to hear about how our superfine 17.5 micron Merino wool is the best way to keep your cool.

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A Short History of Hemp: From The First American Flag To Your New Summer Tee

Hippie or hipster, it’s finally time to believe the hype around hemp clothing. The magical fiber is fast growing, requires relatively low amounts of water and little to no pesticides which makes it the eco-friendly fabric of your dreams. What you may not know is the rich history of marijuana’s sober cousin, how it fell out of favour and how it’s coming back!

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