Made to measure with Magic Fit®

Faster and more accurate than a human tailor, Magic Fit® used advanced maths to make custom made easy.


Your height determines how long we make your Tee (obviously), but also sleeve length.


When combined with height and age your weight helps us predict body shape which can be qualified in the next step.


Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.


Your bra allows us to account for bust and is also statistically significant for predicting your hips.


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Tell us what makes your body unique and we'll adjust your Magic Fit® to be just right.

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Free remakes.

No returns required.

Made in Australia.

Ethically certified.

48% less carbon.

Sustainably made on-demand.

B Corp certified.

Using business for good.

Know what you want?

Tell us straight and we'll make it happen.

Short Crew


100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.

Swatch pack includes all fabrics and free shipping

100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.

Swatch pack includes all fabrics and free shipping

100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.

Swatch pack includes all fabrics and free shipping

55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.

Swatch pack includes all fabrics and free shipping

100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.

Swatch pack includes all fabrics and free shipping

Howlin' — history

Get Alt-y With Oatmilk

Thanks to a slew of quirky startups, Oatmilk has become the alt-milk of choice for baristas, celebs and everyone concerned about climate change. But did you know the neutral, go-with-anything colour of Oatmilk is also the answer to your wardrobe crisis? Drape yourself in minimalist dependability today.

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Live Without Limits in Sky Blue

Serene and dependable, Sky Blue is pale, bright and constant. It's synonymous with boundless thinking, whilst blue light is critical to human life, regulating both our screens and our internal body clocks. So keep cool and calm whilst channelling infinite possibilities in a limited edition Sky Blue Magic Fit® Tee.

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The Wisdom of Sage

Sage is colour, herb and someone on speed dial for advice. Once a traded commodity, these days it’s mostly a-n-other Instagram wellness sensation. However you use it, set yourself up for sartorial serenity in the eco-friendly shade of renewal with a Magic Fit® T-shirt in limited edition Sage.

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Keep Carmine (Red) And Carry On

Carmine is the fancy name for primary red. From bringing luck in China to affording athletes an advantage, Carmine Red is no hesitant hue. It’s the accomplished colour of love, peril and passion but did you know that it's made from squashed bugs?

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Look Succulent in Cactus

Cactus is the colour of survival – from their water-hoarding skills to being Darwin’s muse. But the prickly truth is that it’s not easy being green in the desert. Which is why you should wear our limited edition Cactus colourway with the all boss-energy of thriving where things don’t grow!

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NAIDOC Week 2021: Heal Country!

Add your voice to this year's NAIDOC week theme and the rising tide fighting to protect indigenous lands, indigenous waters, indigenous sacred sites, and indigenous cultural heritage. Because as Summer May Finlay says, the fate of 3% of Australia's population rests in the hands of the other 97%.

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Spice up your wardrobe with Deep Saffron

Saffron has been used for thousands of years to add flavour and colour to food. Now we’re using it to spice up your wardrobe. But be warned – wearing our limited edition Deep Saffron is going to make you look pretty damn tasty, so don’t blame us if people start fighting over you!

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Tyrian Purple, The Colour of Royalty

Greed, consumption and empires – the back(end) story behind our newest colour Tyrian Purple, is as fascinating as it is disgusting... Now you can look every bit as regal as Caesar or Cleopatra without having to smell like rancid shellfish. Really.

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Military Olive: Designed to blend in, re-designed to stand out

Be seen in Military Olive, the latest army-inspired addition to our limited edition colour range. Originally designed to help troops blend in with their surroundings, we’ve re-designed it to make sure you stand out in any crowd.

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Add Some Flavour To Your Wardrobe With Pomodoro Organic Cotton

Pomodoro is an homage to the humble tomato and our enduring love affair with the rich red colour that symbolises love, passion and excitement. Guaranteed to be a tasty side to any outfit but as always, this colour is limited edition, so hurry!

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