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Made to measure with Magic Fit®

Faster and more accurate than a human tailor, Magic Fit® used advanced maths to make custom made easy.

Gender

Your height determines how long we make your Tee (obviously), but also sleeve length.

CM
Height

When combined with height and age your weight helps us predict body shape which can be qualified in the next step.

KG
Weight

Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.

Date
D.O.B

Your bra allows us to account for bust and is also statistically significant for predicting your hips.

AU
BRA


Join 30,000+ people using Magic Fit®

98 CM TORSO
98 CM BICEP
98 CM CHEST
98 CM WAIST
98 CM HIGH HIP
98 CM BUM

Tell us what makes your body unique and we'll adjust your Magic Fit® to be just right.


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Free remakes.

No returns required.

Made in Australia.

Ethically certified.

48% less carbon.

Sustainably made on-demand.

B Corp certified.

Using business for good.

Know what you want?


Tell us straight and we'll make it happen.





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100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.


Swatch pack includes all fabrics and free shipping


100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.


Swatch pack includes all fabrics and free shipping


100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.


Swatch pack includes all fabrics and free shipping


55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.


Swatch pack includes all fabrics and free shipping


100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.


Swatch pack includes all fabrics and free shipping


Howlin' — product

Meet The Magic Fit® Polo Shirt

5 years ago we set out to re-engineer the humble T-shirt and validate our Magic Fit® technology at the same time. But Citizen Wolf was never just about Tees... Which is why today we're thrilled to introduce our second product Magic Fit® to your body, The Mens Polo Shirt.

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Our Tees Are Now 99.6% Biodegradable

We've changed our neck labels from polyester back to organic cotton. This is not the first time, nor will it be the last, that we back track on a decision. And that makes us extremely happy!

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From Trash To Treasure

Most factories consider offcut fabric scraps to be unusable, sending them straight to landfill. Not here at Citizen Wolf, and we're thrilled to announce our Recycled Zero Waste Yarn in collaboration with Dempstah – made entirely from our jersey scrap!

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One (Magic) Algorithm, Three Distinct Fits.

Clothes are both more sustainable AND more flattering when they are custom made to fit your body - and although Magic Fit® was designed for close fitting ‘tailored’ Tees, it also works incredibly well for more relaxed and oversized silhouettes. 

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Going remote for Fashion Revolution 2020

Cancelling our famous workshops in response to COVID-19 would've been the easy decision but it just didn’t feel right – instead we’re thrilled to introduce the new sew-at-home DIY Remote Tote plus livestream workshops on Saturday, April 25.

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Hello Magic Fit®

Magic Fit® is Citizen Wolf's algorithmic solution to ill-fitting clothes, overproduction and subpar shopping experiences. Best of all there's no measuring tapes, no “standard” sizes and nothing to try on... Yes, really!

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