Made to measure with Magic Fit®

Faster and more accurate than a human tailor, Magic Fit® used advanced maths to make custom made easy.


Your height determines how long we make your Tee (obviously), but also sleeve length.


When combined with height and age your weight helps us predict body shape which can be qualified in the next step.


Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.


Your bra allows us to account for bust and is also statistically significant for predicting your hips.


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Tell us what makes your body unique and we'll adjust your Magic Fit® to be just right.

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Free remakes.

No returns required.

Made in Australia.

Ethically certified.

48% less carbon.

Sustainably made on-demand.

B Corp certified.

Using business for good.

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Tell us straight and we'll make it happen.

Short Crew


100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.

100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.

100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.

55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.

100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.

We started Citizen Wolf over 5 years ago with a crystal clear vision to re-engineer the way clothes are made at scale to save our planet. We believed then (as we do now) that the linear ‘take-make-waste’ default of the fashion industry is fundamentally broken and must be replaced with a circular model to help avert catastrophic climate change.

However unlike so many others, we also believed that tinkering at the edges of the system wasn’t going to create the change fast enough. Instead, we needed a paradigm shift built from first principles that makes sustainability the default, rather than something to be greenwashed.

But Rome wasn’t built in a day, and we knew that no matter how grand our ambitions might be, we had to reduce the variables to get started and systematically chip away at the problem. Step after step. Day after day.

So we started small on purpose, setting out to re-engineer nothing more than the humble T-shirt and validate our Magic Fit® technology in the process.

But Citizen Wolf was always envisaged to be far bigger than just Tees...



The Men's Short Polo | Magic Fit® To Your Body | Citizen Wolf

Which is why today is so momentous, and we're absolutely thrilled to introduce our second product, The Mens Short Polo – Magic Fit® to your body (obviously) and perfectly suited for those rare occasions when a T-shirt just doesn't cut the mustard – from WFH zoom sessions with clients, to the 19th hole at the golf course with your mates.

Crafted from the same luxurious jersey fabrics that you already know and love from your Citizen Wolf Tees. That said, jersey isn’t exactly known for structure, so the placket and collar are both reinforced with twin layers of fusing to add some heft and shape.

Something we’re extremely excited about is the custom length of the 3-button placket. Thanks to Magic Fit® you can be sure that the all-important second button hits in the Goldilocks zone: not too high and not too low.

To balance out all the action up top, we’ve also added +2cm onto the sleeve length compared to your Tee silhouette, as well as side splits on the bottom hem for easier movement.

One final detail worth noting is the naturally plastic-free buttons, made from Corozo nut seeds sustainably sourced in Panama and elevated with subtle branding. And should a button ever fall off, we’ll replace it free of charge.

And because colour is such a fundamental part of self-expression, The Mens Short Polo is available in over 20+ colours at launch! Happy colourful days.



The Men's Short Polo | Available Now in 20+ Colours | Citizen Wolf




Short story? Coming soon...

The slightly longer story is that men's polos are approximately 4x more popular than women’s polos (see above... because, golf?). Regardless, we know there are plenty of women who love to wear them and we’re working through the pattern development as we speak. 

Women's Polo Shirts will launch as an ‘off-menu’ item from December 2021 for all existing customers who have confirmed their Magic Fit®, with a wider release scheduled for early 2022.

Please email howl@citizenwolf.com if you’d like to get on the waitlist.



This is something we get asked about all the time, and again, they’re coming! We need to nail down the women’s patterns first, and once that happens we’ll be honoured to kit out your company, with either embroidery or screenprinting also available.

Please email partnerships@citizenwolf.com to get on the waitlist.



The million-dollar question! As mentioned, Citizen Wolf was never just about Tees and we’ve already got a roadmap stacked full of new products. That said, we’d love to know what you want next, so please email howl@citizenwolf.com and let us know…




The Men's Short Polo | Naturally Plastic-free Corozo nut buttons | Citizen Wolf The Men's Short Polo | Magic Fit® To Your Body | Citizen Wolf