Magic Fit® replaces the measuring tape.

Faster and more accurate than a human tailor, Magic Fit® uses technology to make custom easy.


switch to inches
Gender

Your height determines how long we make your Tee (obviously), but also sleeve length.

Height
CM

When combined with height and age your weight helps us predict body shape which can be qualified in the next step.

Weight
KG

Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.

D.O.B
Date

Your bra allows us to account for bust and is also statistically significant for predicting your hips.

BRA
AU


Your Magic Fit® Tee.

CHEST 
WAIST 
HIP 
LENGTH 

When you’re ready to buy, tell us what makes your body unique and we’ll customise these measures even further...


Welcome to the Pack!

Use 'BLUESWIMMER' at checkout for $10 off your first Magic Fit® Tee.

Know what you want?


Tell us straight and we'll make it happen.





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100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.


Swatch pack includes all fabrics and free shipping


100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.


Swatch pack includes all fabrics and free shipping


100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.


Swatch pack includes all fabrics and free shipping


55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.


Swatch pack includes all fabrics and free shipping


100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.


Swatch pack includes all fabrics and free shipping


Howlin' — Industry

Greenwashing 101: How To Spot Fake News

To 'greenwash' is to purposefully mislead consumers into thinking your brand and product is better for the planet than it really is. It can be pretty hard to figure out what is and isn't greenwashing, so here at Citizen Wolf we've compiled this list of 'good' things commonly used to mislead you by other brands.

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We don't do sales.

Why? Because we believe that making a difference must be a conscious choice and one not rushed. Plus we make the most sustainable Tshirts in the world, sold direct to you at a fair price, every single day of the year.

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Price is what you pay, value is what you get

We offer free repairs for life because we believe value is a function of usage measured in years not wash cycles. Our accountant hates it, but it's the right thing to do for the planet and for you.

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Ethical Clothing Australia (re)certified.

We're absolutely thrilled to reaffirm our commitment to manufacturing locally in Australia in the most responsible way known to mankind so that you can shop guilt-free.

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Honoured to be named #7 on Ragtrader's Tech 20 list!

We’re chuffed to announce that our co-founder Zoltan Csaki has been named as one of the most influential people in online fashion for 2020 in Australia!

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Honoured to be one of Vogue's 'Future Sixty' agitators.

This month Vogue Australia celebrates 60 years at the forefront of the local fashion industry, and to celebrate the milestone they've curated a list of sixty of Australian "agitators" that are "set to define the coming years" and we made the cut!

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Innovation Champion of the Year.

Last night we won the coveted ‘Innovation Champion of the Year’ award at the National Retail Awards for our tech stack that makes tailoring at scale both simple and viable.

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We won Gold at the Good Design Awards!

The Good Design Awards are Australia’s oldest and most prestigious innovation awards and we're extremely proud to have won a gold trophy in the fashion impact category for Citizen Wolf's on-demand, zero waste manufacturing model. Yay!

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Vogue Codes 2019 Melbourne

Our Co-Founder Zoltan Csaki was down in Melbourne yesterday speaking at the Vogue Codes on a panel called ‘Futureproof Fashion: Sustainability's Digital Edge’ and how technology is enabling a more planet-friendly industry. Music to our little ears, because for all the rhetoric, sustainability (sadly) remains the ugly step-sister of the industry.

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Chatting with Clare Press for her Wardrobe Crisis podcast.

Tune in to hear our Co-Founder Zoltan's thoughts on the future of fashion, why the world doesn't need more T-shirts (with an asterix!) and how Citizen Wolf is working tirelessly to make sure that tailoring the clothe we wear everyday will help to save the planet.

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