We don’t do sales.
Not on Boxing Day. Not on Black Friday. Not the mid-season sales. Not those ‘last chance’ stacked discount sales you have when you’re already on sale yet shit still isn’t moving ‘cause it’s whack.
Because we make and sell our clothes direct to you at a fair price every single day of the year.
We also believe that making a difference must be a conscious choice and one not rushed. In much the same way we make conscious business decisions to site our carbon neutral factory in Australia to minimise our impact on the planet. These decisions don't come cheap and so neither should our clothes.
The insanity of the fashion industry is best encapsulated in the concept of “full-price sell through” which is the percentage of goods sold without a discount during any season. It’s the metric many retailers use to define success and though it varies between brands (and seasons) 60% is considered industry standard. Which is another way of saying that retailers expect to discount 4 out of every 10 units straight off the bat.
The alternative way of looking at this is that Brand X overproduced by 40% instead of making what they could sell. Which is about right because we already know that ⅓ of all garments made every year go straight to landfill unsold.
Quite clearly the industry has a massive structural problem with overproduction and the result is the never ending sales cycle.
By contrast here at Citizen Wolf we only make on-demand in Sydney when it sells. We are ethically accredited which means everyone gets paid award wages (or more) and we help rewild native forests in Tasmania to offset any carbon produced and become carbon neutral.
So no, we don’t do sales.
We just make the most sustainable Tshirts in the world, sold direct to you without middlemen and their markups. And now every Tee sold plants trees.