Magic Fit® replaces the measuring tape.

Faster and more accurate than a human tailor, Magic Fit® uses technology to make custom easy.


Your height determines how long we make your Tee (obviously), but also sleeve length.


When combined with height and age your weight helps us predict body shape which can be qualified in the next step.


Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.


Your bra allows us to account for bust and is also statistically significant for predicting your hips.


Your Magic Fit® Tee.


When you’re ready to buy, tell us what makes your body unique and we’ll customise these measures even further...

Know what you want?

Tell us straight and we'll make it happen.

Short Crew

Or 4x payments of




100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.

Free shipping on all swatches

100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.

Free shipping on all swatches

100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.

Free shipping on all swatches

55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.

Free shipping on all swatches

100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.

Free shipping on all swatches

Choose the fit that suits your style.


Fitted through the chest and hips and tapered at the waist.


More room than our tailored fit but still shaped through the waist, plus 2cm of extra room in the chest and hips. The safe choice.


Cut straight down from armhole like a regular Tee with no shape through the waist and extra room across the chest and hips.

NOTE - graphic for illustration purposes.

We don’t do sales.

Not on Boxing Day. Not on Black Friday. Not the mid-season sales. Not those ‘last chance’ stacked discount sales you have when you’re already on sale yet shit still isn’t moving ‘cause it’s whack.


Because we make and sell our clothes direct to you at a fair price every single day of the year.

We also believe that making a difference must be a conscious choice and one not rushed. In much the same way we make conscious business decisions to site our carbon neutral factory in Australia to minimise our impact on the planet. These decisions don't come cheap and so neither should our clothes.

The insanity of the fashion industry is best encapsulated in the concept of “full-price sell through” which is the percentage of goods sold without a discount during any season. It’s the metric many retailers use to define success and though it varies between brands (and seasons) 60% is considered industry standard. Which is another way of saying that retailers expect to discount 4 out of every 10 units straight off the bat.

The alternative way of looking at this is that Brand X overproduced by 40% instead of making what they could sell. Which is about right because we already know that ⅓ of all garments made every year go straight to landfill unsold.

No Sales, No Landfill

Quite clearly the industry has a massive structural problem with overproduction and the result is the never ending sales cycle.

By contrast here at Citizen Wolf we only make on-demand in Sydney when it sells. We are ethically accredited which means everyone gets paid award wages (or more) and we help rewild native forests in Tasmania to offset any carbon produced and become carbon neutral.

So no, we don’t do sales.

We just make the most sustainable Tshirts in the world, sold direct to you without middlemen and their markups. And now every Tee sold plants trees.

Happy Holidays!