Magic Fit® replaces the measuring tape.

Faster and more accurate than a human tailor, Magic Fit® uses technology to make custom easy.


switch to inches
Gender

Your height determines how long we make your Tee (obviously), but also sleeve length.

Height
CM

When combined with height and age your weight helps us predict body shape which can be qualified in the next step.

Weight
KG

Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.

D.O.B
Date

Your bra allows us to account for bust and is also statistically significant for predicting your hips.

BRA
AU


Your Magic Fit® Tee.

CHEST 
WAIST 
HIP 
LENGTH 

When you’re ready to buy, tell us what makes your body unique and we’ll customise these measures even further...


Welcome to the Pack!

Use 'BLUESWIMMER' at checkout for $10 off your first Magic Fit® Tee.

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100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.


Swatch pack includes all fabrics and free shipping


100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.


Swatch pack includes all fabrics and free shipping


100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.


Swatch pack includes all fabrics and free shipping


55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.


Swatch pack includes all fabrics and free shipping


100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.


Swatch pack includes all fabrics and free shipping


We started Citizen Wolf around the idea that 250 years after the Industrial Revolution created the fashion industry as we know it, there simply had to be a better way to make clothes at scale – better for customers, better for workers and better for the environment.

It’s been a long time coming but we are finally and very proudly now B Corp certified, humbled to join the ranks of 3,500 trailblazers globally such as Patagonia and Allbirds as well as our good friends Etiko, Good Day Girl, Arnsdorf and Outland Denim here in Australia.

 

 

B-WHAT?!?

Business as a force for good

In an industry like fashion where greenwashing is the norm and anyone can claim to be ‘sustainable’ because they use a bit of organic cotton, it’s incredibly easy to say you’re doing good but another thing entirely to prove it.

B Corp (short for B Corporation) is both a global movement and a framework to formalise using business as a force for good balancing people, planet and profit.

“B Corporation certification is the highest standard of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.” - B Lab

The proof is in pudding as they say, and whilst we always knew we were doing the ‘right’ thing, the extremely rigorous B Corp accreditation process allows us to benchmark ourselves against the very best ethical and sustainable businesses from over 70 countries around the world.

 

 

FROM SHAREHOLDERS TO STAKEHOLDERS

Stakeholders vs Shareholders

B Corp certification is a voluntary process for anyone wanting to hold themselves genuinely and transparently accountable for their business decisions, and the easiest way to understand how that’s different from a regular company is to know the distinction between shareholders and stakeholders. 

Limited liability companies have a legal, fiduciary duty to maximise returns for shareholders. This is what drives the stock market, quarterly earnings reports, and the myopic short term thinking that surrounds both. B Corps on the other hand, have a legal duty to consider all ‘stakeholders’ in any business decision.

"It's kinda like giving both Mother Earth and Mother Teresa a seat on your board along with your traditional investors and advisors" – Zoltan Csaki, Cofounder, Citizen Wolf

So what is a stakeholder?

Investors are stakeholders (of course), but so are employees, customers and suppliers as well as the local community and the environment more broadly. It’s a much more complex and nuanced approach, with the ultimate goal of using business as a force for good rather than simply a profit-making machine for a tiny number of shareholders.

 

 

TL;DR – EVERYTHING MATTERS

“What gets measured, gets managed” – Peter Drucker

The thing that distinguishes B Corp apart from other accreditations like Ethical Clothing Australia (which we also have) is their multi-dimensional approach. Besides the stringent audit, B Corp requires businesses to demonstrate excellence in two or more of their five key pillars: governance, workers, community environment and customers.

Citizen Wolf B Corp Impact Assessment 2018

“A business must demonstrate excellence in two or more of their five key pillars, you can’t just slap an organic cotton label on your t-shirts and call it a day.” – Eric Phu, Cofounder, Citizen Wolf

And it’s no walk in the park, with the comprehensive audit involving 200+ detailed questions on everything from breast feeding policies to waste water usage and even which milk is in the fridge (Minor Figures, obvs).

In other words, you can’t just slap an organic cotton label on your Tees and call it a day. Afterall, can you really be a force for good if you save the planet by exploiting workers?

Companies receive an overall score across all 5 categories with a minimum of 80 points to qualify for B Corp certification. To put that into context, the average score for first-time applicants is 51 points, and the average B Corp has only 90 points. It’s extremely difficult on purpose and why we’re thrilled to have achieved over 100 points.

 

 

ONWARDS AND UPWARDS

B-Lab Mountain

“The spirit of B Corp is that we are continually working to improve and constantly benchmarking ourselves to do better - not just in one area, but across all areas of the business.” - Eric Phu, Cofounder, Citizen Wolf

Becoming a B Corp isn’t simply a check box for us, it’s about actively making sure that all our stakeholders are taken into consideration in any business decision to become the best corporate citizen as we possibly can be.

And if you agree that our wallets are a political tool insofar as every time we spend money we’re voting for the world we want, then please consider using the B Corp logo as a shortcut to trust you’re making a good decision – the full list of certified B Corps in Australia and New Zealand is here.

Finally, thank you to every single one of our customers who have supported our mission to re-engineer the way clothes are made at scale, we could not do any of this without you!

 

 

 

 

 

PS – If you want to really deep dive into our business, you can view our full B Corp Impact Assessment here and we’d love to hear your feedback...