Made to measure with Magic Fit®

Faster and more accurate than a human tailor, Magic Fit® used advanced maths to make custom made easy.


Your height determines how long we make your Tee (obviously), but also sleeve length.


When combined with height and age your weight helps us predict body shape which can be qualified in the next step.


Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.


Your bra allows us to account for bust and is also statistically significant for predicting your hips.


Join 30,000+ people using Magic Fit®


Tell us what makes your body unique and we'll adjust your Magic Fit® to be just right.

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Free remakes.

No returns required.

Made in Australia.

Ethically certified.

48% less carbon.

Sustainably made on-demand.

B Corp certified.

Using business for good.

Know what you want?

Tell us straight and we'll make it happen.

Short Crew


100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.

Swatch pack includes all fabrics and free shipping

100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.

Swatch pack includes all fabrics and free shipping

100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.

Swatch pack includes all fabrics and free shipping

55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.

Swatch pack includes all fabrics and free shipping

100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.

Swatch pack includes all fabrics and free shipping

Howlin' — citizen

Black Fridye Impact Report 2021

Black Friday is the biggest sales event of the retail calendar, and last year Aussies were forecast to spend over $5.6 billion dollars that weekend on everything from clothes to cupcakes and carabiners.  But once the dust settles and the standard 30-50% of orders are returned and processed, the true cost of Black Friday finally becomes apparent where as much as 80% of clothes bought in the sales end up in landfill according to the University of Leeds. Yuk.   WE SAVED 28 POOLS WORTH OF WATER “2021 was our biggest year ever, with a total of 1.93 MILLION litres of water saved thanks to Black Fridye” - Zoltan Csaki, cofounder Citizen Wolf If you’ve been following us for any...

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We Don't Celebrate Genocide

January 26th is a day of mourning for Aboriginal and Torres Strait Islander people due to the devastating harm caused by colonisation. It is not the date to celebrate, so we encourage you to spend the day learning more and adding your voice to the #changethedate campaign.

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2021 Year In Review

All we wanted from Santa in 2020 was an orderly (if not quick) return to normality in 2021. But despite the speed bumps, this has actually been another great year for us here at Citizen Wolf, and it's all thanks to our wonderful customers like you!

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COP26 Recap: The Good, The Bad & The Very Ugly

COP26 recently finished, where global leaders met to (supposedly) work out how to avoid dangerous climate change. To keep us all safe, our dear leaders needed to come together and collectively commit to drastic action to prevent anything more than a 1.5 C global temperature rise. Everyone was hoping the incontrovertible scientific evidence would catalyse progress.  But did our leaders deliver? Let’s cut to the case – Alok Sharma, the United Kingdom’s cabinet minister who presided over COP26, said, “we have kept 1.5C alive. But, its pulse is weak and it will only survive if we keep our promises and translate commitments into rapid action.” A deal between all the countries at COP26 was made, but headlines and climate scientists still...

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Black Fridye Is The Only Sale That Doesn’t Cost The Earth

Black Friday represents everything that’s wrong with the fashion industry: over-consumption, exploitation, waste and greed. Black Fridye is our answer. We'll overdye black any garment from any brand so you can love your clothes longer and save the planet in the process.

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What's COP26? And Why Should You Care?

Unless you’re living under a rock, you’ve probably heard ‘COP26’ thrown around a bunch of times. While you probably know it’s a big deal and it’s all about the climate crisis, you might not know the details. Let’s break it down.

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‘Made in Australia’ is not default ethical (sorry)

The 'Made in Australia' logo is a source of pride for many brands and rightly so. But don’t be confused, it does not mean ethical by default. While Australia does have stronger labour laws protecting workers than other countries, exploitation is still notorious in the local garment industry.

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Is "Sustainable Fashion" An Oxymoron?

FastCompany just published an article titled 'There's no such thing as sustainable fashion', based on Stand.earth's recent report that found 47 of the largest fashion brands are “actively accelerating climate change” – including so-called "sustainable" brands like Patagonia.

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Get a Jab, Get a Tee. Really

We’re giving away fifty (50) x 145GSM Organic Cotton Magic Fit® Tees to people getting their first COVID jab – it’s our way of showing love to the good citizens helping to bring that 80% vaccinated date closer – so we can all get back to some semblance of normality.

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Our Commitment To Mother Earth

From humble beginnings in 1970, Earth Day has become a globally recognised movement to demand policy changes to fight the climate crisis, annually on April 22. In recognition, we’re reflecting on the key sustainability commitments we've made to Mother Earth.

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