Magic Fit® replaces the measuring tape.

Faster and more accurate than a human tailor, Magic Fit® uses technology to make custom easy.


switch to inches
Gender

Your height determines how long we make your Tee (obviously), but also sleeve length.

Height
CM

When combined with height and age your weight helps us predict body shape which can be qualified in the next step.

Weight
KG

Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.

D.O.B
Date

Your bra allows us to account for bust and is also statistically significant for predicting your hips.

BRA
AU


Your Magic Fit® Tee.

CHEST 
WAIST 
HIP 
LENGTH 

When you’re ready to buy, tell us what makes your body unique and we’ll customise these measures even further...


Welcome to the Pack!

Use 'BLUESWIMMER' at checkout for $10 off your first Magic Fit® Tee.

Know what you want?


Tell us straight and we'll make it happen.





Short Crew


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100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.


Swatch pack includes all fabrics and free shipping


100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.


Swatch pack includes all fabrics and free shipping


100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.


Swatch pack includes all fabrics and free shipping


55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.


Swatch pack includes all fabrics and free shipping


100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.


Swatch pack includes all fabrics and free shipping


Howlin' — citizen

Our Commitment To Mother Earth

From humble beginnings in 1970, Earth Day has become a globally recognised movement to demand policy changes to fight the climate crisis, annually on April 22. In recognition, we’re reflecting on the key sustainability commitments we've made to Mother Earth.

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From Trash to Treasure, The Zero Waste Tote

Every single year 60 BILLION m2 of fabric off-cuts go to landfill. That's enough to cover the entire surface area of Sri Lanka. Really. Our solution is The Zero Waste Tote.

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4 things to switch beyond your lights for Earth Hour

Earth Hour demands action on climate change, but everyone turning their lights off for an hour won’t solve the climate crisis on it's own... Here's 4 things that will.

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B Corp Month makes voting with your wallet easy

Our wallets are a powerful political tool, so we're sharing some of our fave Aussie brands who are also doing #BetterBusiness as part of B Corp month to pull the future forward that we all want to see.

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Survival Day – time to #changethedate

Australia is home to the oldest living civilisation on earth, but our First Nations people very nearly did not survive colonisation. That is why January 26 is not the date to celebrate and we strongly believe it's time to #changethedate for Australia Day.

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Proudly B Corp Certified

We are finally B-Corp certified and humbled to join the ranks of iconic trailblazers such as Patagonia and Allbirds in the global movement to formalise using business as a force for good by balancing people, planet and profit together.

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Ending disposable fashion with Black Fridye

We're hijacking Black Friday to end disposable fashion for good. Black Fridye will redye black any garment by any brand to give it a second life – offering an incredibly simple, affordable and powerful way for individuals to reduce their carbon footprint and help save the planet.

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From Trash To Treasure

Most factories consider offcut fabric scraps to be unusable, sending them straight to landfill. Not here at Citizen Wolf, and we're thrilled to announce our Recycled Zero Waste Yarn in collaboration with Dempstah – made entirely from our jersey scrap!

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Banking on better

Talk is cheap but every time we open our wallets, we're voting for the kind of world we want. This is the story of how we recently changed banks thanks to a billboard, a frustrated artist and our favourite quote from one of the world's greatest Mad Men.

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The Power & Politics of Colour

On the eve of this year's critical US election, we thought it high time to dive into the politics of colour. Because when you get down to it, colour is much more than Pantone's annual forecast or what the mags tell you is so hot right now...

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