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CMKGYRS

Made to measure with Magic Fit®

Faster and more accurate than a human tailor, Magic Fit® used advanced maths to make custom made easy.

Gender

Your height determines how long we make your Tee (obviously), but also sleeve length.

CM
Height

When combined with height and age your weight helps us predict body shape which can be qualified in the next step.

KG
Weight

Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.

Date
D.O.B

Your bra allows us to account for bust and is also statistically significant for predicting your hips.

AU
BRA


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98 CM TORSO
98 CM BICEP
98 CM CHEST
98 CM WAIST
98 CM HIGH HIP
98 CM BUM

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100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.


100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.


100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.


55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.


100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.


2022 was supposed to be the year everything went back to normal. But not quite… We all (mostly) forgot about COVID, only to have our anxiety return around inflation, interest rates and the climate crisis –– which never went away and roared back with a vengeance across 6 separate flooding events throughout the year just in Australia.

Despite all these challenges, 2022 was another incredible year for Citizen Wolf. As always, that’s entirely thanks to our wonderful customers who believe in our mission to unfuck the fashion industry – with 499 of them putting their money where their mouths are by investing in our Birchal crowd equity campaign.

Here we recap some of the most memorable highlights from the year that was...

 


2022 BY THE NUMBERS

2022 By The Numbers | 2022 Our Year In Review | Citizen Wolf

"We moved factory, added Sweats and Polos to the mix and also became 100% circular – all while making more Magic Fit® garments than ever before" – Eric Phu, Cofounder

 

$1 MILLION TO UNFUCK THE FASHION INDUSTRY

"We could not be more humbled by the support, including many of our best customers who took a giant leap of faith to become our business partner." – Zoltan Csaki, Cofounder

The single biggest 'thing' we did in 2022 was our crowd equity raise on Birchal where 499 people invested over $1 million dollars in our vision to shift the fashion industry from the destructive mass production model towards a climate-friendly Made To Order model. 

Whilst the campaign was live for only 6 weeks, it was many months of prep work behind the scenes to get ready – from writing the video script to crunching the numbers and creating the insanely detailed offer document, which gave our Cofounder Zoltan shingles (really).

But we hit our goal of $1 million and in the process were incredibly humbled that the large majority of these new investors – 68% to be precise – were existing customers. We are thrilled to have you on the journey with us, and this really is just the beginning…

 

EPISODE IV: A NEW FACTORY

Citizen Wolf's 600 m2 factory in Marrickville, Sydney new for 2022

"More space allows us to optimise our processes and scale our impact by creating clothes more quickly" – Eric Phu, Cofounder

The other radical change in 2022 was moving to a new 600 sqm factory in Marrickville, a full 3.5x bigger than our last abode. We still haven’t painted the front, but if you haven’t yet visited please book a fitting or factory tour and come and say hi. It’s our third factory (but fourth space), and we could not be more proud of how far we’ve come from the 2 desks we began with at the startup coworking space Fishburners way back in 2015.

 

50% RECYCLED AND 100% CIRCULAR

50% RECYCLED AND 100% CIRCULAR | 2022 Our Year In Review | Citizen Wolf

“The future is already here, it's just not evenly distributed” – William Gibson

We’ve achieved a lot in 2022, but we’re most proud of launching our newest fabric to achieve true – aka 100% – circularity.  This fabric is a blend of 50% recycled cotton made from the offcut scraps from production coupled with any clothes returned via our Take Back scheme.

Taken together, that makes Citizen Wolf perhaps the only truly 100% circular brand on the planet. And we could not be more chuffed to shift the sustainability goal posts once again, proving that what most people consider impossible has already been achieved.

 

21,381 SQ. METERS OF FABRIC ACROSS 27 NEW COLOURS

21,381 SQ. METERS OF FABRIC ACROSS 27 NEW COLOURS | 2022 Our Year in Review | Citizen Wolf

Jasper Green sold out in only 63 days!

Even though the core neutrals – white, black, navy and grey marl – make up the majority of sales (~61%), colour is an incredibly important part of our business and last year we launched 27 new colours. Some sell more quickly than others, but they are all limited edition and designed to sell out. In 2022 the fastest selling colour was Jasper Green which sold out in only 63 days!

Why do we love colour so much? Because it’s personal. For example, that Jasper Green is a cool mid-tone which makes some skintones glow, but others... not so much. Which is why we also offered 4 different greens over the year.

We can only offer this many colours because of our Made To Order (MTO) model. Because we only make what we sell, it doesn’t matter whether it takes 63 days or 63 weeks to sell through a colour. Eventually we know it will sell and that’s why our velocity of new colours is not at all at odds with our industry leading sustainability commitments.

 

2.4 MILLION LITRES OF WATER SAVED WITH BLACK FRIDYE

2.4 MILLION LITRES OF WATER SAVED WITH BLACK FRIDYE | 2022 Our Year in Review | Citizen Wolf

"2022 was our most impactful Black Fridye event ever with 26% more garments dyed than the previous year" – Zoltan Csaki, Cofounder

For the fifth year in a row, we ran our ‘anti-mindless consumerism’ Black Fridye campaign across the Black Friday weekend. We’ve tried a few different iterations over the years, but this year we reverted to partnering only with Nique who kindly offered up their store footprint as collection points again.

2022 was our biggest Black Fridye yet, with almost 500 garments overdyed black, saving them from landfill as well as saving 2.4 MILLION litres of water in the process.

 

DID YOU SEE US ON TV?

"We had 12 speaking engagements and recorded 4 podcasts this year" – Zoltan Csaki, Cofounder.

We’re lucky enough to have been on national TV a bunch of times, and this year our Birchal campaign landed us on the Channel 7 News which was ace. Beyond that:

 

MOST RANDOM THING?

Marc Andreessen became a customer. Yes, really.

We made a replica of Bob Hawke’s famous America’s Cup blazer from 1983 for our good mates at Hawke’s Brewing Co who opened a cracking pub (dangerously close to our new factory) with a wall full of memorabilia.

But perhaps the most unexpected thing to happen was Marc Andreesen doing a bit of mystery shopping. True story.

 

WHAT’S NEXT?

We went to Birchal with a simple plan that we are going to ruthlessly execute in the coming 12 months –  1) scale beyond Tees into new products, 2) scale the factory to make faster, and 3) scale internationally.

Onwards and upwards for 2023!