Made to measure with Magic Fit®

Faster and more accurate than a human tailor, Magic Fit® used advanced maths to make custom made easy.


Your height determines how long we make your Tee (obviously), but also sleeve length.


When combined with height and age your weight helps us predict body shape which can be qualified in the next step.


Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.


Your bra allows us to account for bust and is also statistically significant for predicting your hips.


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Made in Australia.

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48% less carbon.

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Short Crew


100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.

100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.

100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.

55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.

100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.

Between Click Frenzy, Single’s Day and now Black Friday, it feels like the whole world is constantly on sale, right? But just because it’s true, that doesn’t make it right.

We don’t do sales here at Citizen Wolf because we make only what we sell. Every single garment we produce is made to order, and we don’t have stock lying around. It’s a radically simple idea with profound implications at scale.

That said, it is literally impossible to get away from Black Friday, and so rather than fight against it, we created Black Fridye back in 2018 as our antidote to the madness, and we’re on a mission to hijack the biggest sales event of the year to help end disposable fashion for good.

An impossible task?

Maybe. But we’ll happily dye trying. Because the alternative is that we die anyway under a suffocating tidal wave of polyester crap that no one really needs.


Black Friday might be worth billions, but our planet is priceless.

80% of the clothes bought in the sales last year were worn only once before being landfilled – University of Leeds

Black Friday might be worth billions, but our planet is priceless | Black Fridye by Citizen Wolf

Americans spent US$9.12 billion on Black Friday in 2022, equal to about $6.3 million per minute. Last year, some fast fashion brands sold clothes for a few cents each. And whilst saving 99% is psychological catnip, it goes hand in hand with perception of value. Is it any wonder that a recent study by the University of Leeds has shown that as much as 80% of the clothes bought in the sales last year were worn only once before being landfilled.

This year, more than 1 in 3 Aussies plan to shop on Black Friday, yet we already buy about 27 kg of clothes each year. That’s already a pretty wild stat, given that one Tee weighs only 250g. But it gets worse, because we’re also throwing out 23 kg of clothes, most of which ends up in landfill releasing methane be it locally or abroad (dead white man’s clothes).

This is happening because of the ever quickening pace of fast fashion: 52+ micro-seasons in lieu of the four actual seasons. Globally, we consume 400% more clothing than we did just two decades ago. And with both price and quality in a race to the bottom, we’ve lost our appreciation of the skill required to make clothes, which is why just 2% of garment workers are paid a living wage.

But worse, we are wilfully ignoring the fact that clothes consume finite planetary resources. We keep taking from the planet without giving back, or giving it a rest.


95% Less Carbon Than New Clothes.

Black Fridye breathes new life into any piece of clothing from any brand by making them black. You get the same dopamine hit as hauling new, with 95% less carbon.

Love your clothes longer | Black Fridye by Citizen Wolf

While some people save up and wait to buy things they really need on sale, most of Black Friday isn’t about that. It’s about the sport of consumption. And we get it – in our brains, getting a bargain is equivalent to getting high. But it’s high time we stopped putting short term pleasure over the long term health of the planet.

With the IPCC calculating the fashion industry’s climate impact at 10% of global carbon emissions, it’s no surprise sustainable fashion organisations are calling for the cancellation of Black Friday. But that genie is well and truly out of the bottle, and rather than piss against the wind, we think there’s a better way.

The most sustainable clothes are the ones we already own, and if you open your wardrobe you’ll likely find loads of clothes that you haven’t worn in ages. Maybe they aren't your colour anymore, or perhaps some are stained, or simply faded.

Black Fridye makes it easy to love these clothes longer and help you do your bit for the planet in the process by overdyeing them black. Yep, we’ll breathe new life into any piece of clothing from any brand by making them black so you can get the same dopamine hit as hauling new, but with 95% less carbon.


Our Impact Last Year.

Black Fridye saved over 2.4 MILLION litres of water in 2022 – the equivalent of 39 backyard swimming pools! 

Black Fridye by the numbers | Black Fridye by Citizen Wolf

Our co-founder Zoltan has done the maths, and found that on average, “it takes around 7,547 litres of water to grow and process the cotton to make a pair of jeans, but it only takes five litres to re-dye your favourite pair black again and make them good as new”.

In 2022, Black Fridye saved over 2.4 MILLION litres of water compared to creating those same clothes from scratch. That's the equivalent of around 39 backyard swimming pools! This year, we’re aiming to save over 5 million litres of water, or enough to fill two Olympic swimming pools. This is important because freshwater is a prerequisite for life, and it’s rapaciously guzzled up by the fast fashion industry.

So if you’re looking for an incredibly easy and affordable way to reduce your carbon footprint, save fresh water and refresh your wardrobe at the same time, it’s safe to say that Black Fridye has you covered.