Magic Fit® replaces the measuring tape.

Faster and more accurate than a human tailor, Magic Fit® uses technology to make custom easy.


switch to inches
Gender

Your height determines how long we make your Tee (obviously), but also sleeve length.

Height
CM

When combined with height and age your weight helps us predict body shape which can be qualified in the next step.

Weight
KG

Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.

D.O.B
Date

Your bra allows us to account for bust and is also statistically significant for predicting your hips.

BRA
AU


Your Magic Fit® Tee.

CHEST 
WAIST 
HIP 
LENGTH 

When you’re ready to buy, tell us what makes your body unique and we’ll customise these measures even further...


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100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.


Swatch pack includes all fabrics and free shipping


100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.


Swatch pack includes all fabrics and free shipping


100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.


Swatch pack includes all fabrics and free shipping


55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.


Swatch pack includes all fabrics and free shipping


100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.


Swatch pack includes all fabrics and free shipping


“This is a code red for humanity. The alarm bells are deafening, and the evidence is irrefutable: greenhouse gas emissions from fossil fuel burning and deforestation are choking our planet and putting billions of people at immediate risk.” – António Guterres, UN Secretary General

July 29th rolled around again recently, and it marked yet another Earth Overshoot Day.

Despite being just about 60% of the way through 2021, Earth Overshoot Day tells us that our demand for ecological resources and services this year has already exceeded what Earth can regenerate. Basically, we’ve already taken too much from our finite planet without giving back.

 

AUSTRALIA IS HOT, BUT NOT IN A SEXY WAY.

Citizen Wolf | Australia is getting hotter and hotter

We’d need 4.6 Earths worth of resources if everyone lived like an Australian.

Every year, we see that Australia (and particularly our government) wouldn’t know what cool was if it was hit over the head with it. Getting hotter and more fire-filled the deeper into the climate crisis we go, if the whole world lived like Australia does, Earth Overshoot Day would fall on March 22nd.

Less than a quarter into the year. Gulp.

In other words, we’d need 4.6 planet Earths if everyone lived like they were an Australian. It’s nothing to be proud of, and it’s what we need to change.

Citizen Wolf | How many earths would we need if everyone was Australian?

 

THE CLIMATE CRISIS IS GOING TO GET WORSE. AND IT'S ALL OUR FAULT.

Citizen Wolf | The latest IPCC finds that climate change is inevitable and irreversible

Years in the making, this latest IPCC report finds that climate change is inevitable and irreversible.

 

If Earth Overshoot Day coming so soon wasn’t enough to frighten you, strap in, because the latest Intergovernmental Panel on Climate Change (IPCC) report from the United Nations is a bit of a nightmare.

Years in the making, this latest report finds that climate change is inevitable and irreversible. It’s most likely that we’re going to see temperatures rise beyond the 1.5 degrees we all committed to staying below in the 2015 Paris Agreement. In the next century, we’re likely to see entire countries lost under rising sea levels. Far sooner, we’ll continue to have more natural disasters that aren’t so natural, as the report confirms the climate crisis is unequivocally caused by human activity.

The UN's secretary general has aptly said that the report "is a code red for humanity. The alarm bells are deafening, and the evidence is irrefutable: greenhouse gas emissions from fossil fuel burning and deforestation are choking our planet and putting billions of people at immediate risk."

 

WE ALREADY KNOW HOW TO SLOW DOWN.

Citizen Wolf | During Covid lockdowns all over the world, the environment showed signs of recovery

60% of people globally are making more sustainable and ethical purchases since the start of the pandemic.

With all of this in mind, we can’t keep going on as if nothing needs to change. Business as usual is destroying the planet, and we can’t accept that. Not as a country, not as a brand, not as individuals.

Last year, in the height of the pandemic, Earth Overshoot Day was pushed back by more than three weeks compared to the year prior, because of lockdown. Now, we aren’t saying we should live life in lockdown. But it was pretty amazing to see wildlife come back into our cities, to see crystal clear waters and skies where once there was pollution and smog.

And we did learn something from that lockdown. Not only do we have so much to thank the planet for (thanks for keeping us sane, daily walk to admire the trees), but we don’t need as much from it as we once thought.

Surveying has shown that Aussies, amongst others around the world, are becoming more mindful about their carbon footprint, as well as what and how much they consume. 60% of us globally are making more sustainable and ethical purchases since the start of the pandemic.

More Australians are recycling and changing their lifestyle to reduce their eco-impact, and at least during the height of COVID-19, were buying way less clothes.

This is the sort of change we need to keep focussing on. Living better and more full lives, filled with less stuff, and more planet friendly (and so human friendly) choices. 

 

WE'RE DOING OUR PART, BUT WE NEED YOUR HELP.

Citizen Wolf | Fast Fashion is a major contributor to the climate crisis

Citizen Wolf re-engineers the way clothes are made at scale to create the truly sustainable, made to order future the fashion industry so desperately needs.

On the topic of clothing, we should talk about how much fashion has to do with the climate crisis. Fast fashion (most of the industry) contributes significantly to the climate crisis, belching out 1.2 BILLION tonnes of carbon dioxide equivalent (CO2e) emissions every year.

This is partly because about 33% of all clothing made every year is sent unsold, direct to landfill. In Australia alone, 501 million kg of unwanted clothes are landfilled annually, releasing methane into the atmosphere as they break down -- a greenhouse gas that's 28x more impactful than carbon!

Fashion’s problem is also partly due to ~60% of clothes now being made with synthetic fibres made from petroleum (aka plastic). In 2015 alone, more than 330 MILLION barrels of oil were used to make the cheap nylons and polyesters.

We’re combating this by re-engineering the way clothes are manufactured at scale, in order to create the sustainable, made to order future the fashion industry so desperately needs. We only use sustainable materials, we’re carbon neutral, run zero-waste, are a certified B-Corp, and we’re always listening and learning about what else we can do.

So if you need a Tee, think of us.

Otherwise, let’s keep working together for a climate free of crisis.