Made to measure with Magic Fit®

Faster and more accurate than a human tailor, Magic Fit® used advanced maths to make custom made easy.


Your height determines how long we make your Tee (obviously), but also sleeve length.


When combined with height and age your weight helps us predict body shape which can be qualified in the next step.


Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.


Your bra allows us to account for bust and is also statistically significant for predicting your hips.


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Made in Australia.

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48% less carbon.

Sustainably made on-demand.

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Short Crew


100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.

Swatch pack includes all fabrics and free shipping

100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.

Swatch pack includes all fabrics and free shipping

100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.

Swatch pack includes all fabrics and free shipping

55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.

Swatch pack includes all fabrics and free shipping

100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.

Swatch pack includes all fabrics and free shipping

It’s safe to say we’ve all had our blinkers on this year due to COVID. Fair. But something that a mask and some hand sanny isn’t going to stop is the climate crisis – it may have dropped out of the media, but it hasn’t magically gone away. 

We all know that time is of the essence (approximately 12 years and counting... eeeek!), so what better way to reflect on the future we want – and restart the conversation around climate – than by acknowledging Earth Overshoot Day which this year falls this Saturday 22nd August, 2020. 

Annually, this day marks the date when humanity has used all the ecological resources that Earth can renew during the entire year. We’ll admit that this year has been a tad hard to plan for, but one thing that remains immutable is our planetary budget.

We envision a world where humanity lives on our planet’s ecological budget by design rather than by disaster, so that all thrive within the means of Earth.” – Global Footprint Network

While Australia comes out worse this year than last (by one day), globally Earth Overshoot Day has been pushed back m
ore than three weeks later than in 2019 thanks to the COVID-induced lockdowns around the world. 

We’ve seen wildlife return to crystal clear canals in Venice. We’ve seen smog dispersing in China where carbon emissions dropped by 25% in just four weeks of lockdown. And sadly, we’ve also seen masks outnumber jellyfish in the ocean

But what should we take from all of this?



While Climate Change’s wildest dreams would’ve been even a tenth of COVID’s media coverage, could the pandemic actually be saving the planet’s best PR tactic?

There’s an invaluable lesson to be taken from the health crisis – we’ve proven that we can live slower in our everyday lives. Sure, that was originally by force but we’re quietly confident that some of the behaviours that have changed will stick. With the aviation industry at a standstill & working from home becoming the norm, maybe we will think twice before zipping all over the place in planes, trains & automobiles. With shopping malls and supermarkets designated high-risk zones, there’s every chance we’ll cut down our personal consumption reducing the 67 tonnes of waste Australians send to landfill each year. 

All in all, we’ve seen that our actions do have a direct effect on climate change.

What we need is intentional change to achieve both ecological balance and people’s well-being, two inextricable components of sustainability.” - Global Footprint Network



As we’ve seen, when push comes to shove, we can all make a difference with our day-to-day habits. We all must take responsibility for our actions to reduce our individual footprints, but to create real impact and long-lasting change, we need the  government to grow some cojones and make climate-first policy decisions. 

For far too long, the federal government has been putting coal, oil and gas donors ahead of our people and environment. But we can’t let them ignore climate change for a minute longer, because we have a once-in-a-lifetime opportunity to hitch the gajillions of dollars in government fuelled economic recovery to climate friendly actions. The very short story is that we cannot fuck this up (again)

We need Parliament to officially acknowledge the crisis by declaring a climate emergency this year and put climate change front and centre of all policy and planning decisions in terms of the COVID-induced recession and recovery.

If you agree, then please add your voice and build the momentum we need to make this happen by signing the petition here.



If you don’t already know, Citizen Wolf makes the best fitting Tees on Earth, custom-fit to every body and made ethically on-demand in our Sydney micro-factory. We only use naturally sustainable fabrics and because of the way we work, every Tee produces 48% less carbon than fast fashion. Plus we’ve gone a step further (well, 5 steps actually) by pledging to 5x offset for every kg of carbon produced this year, making our Tees truly carbon negative.

We’re out to prove that looking good by doing good aren’t mutually exclusive. If that sounds like something you’d be into, shop our planet-friendly Tees here: