Citizen Wolf re-engineers the your way clothes are made at scale, to save our planet.
Fast fashion is like junk food – cheap but ultimately bad for you and also the planet. It’s a love-hate relationship built on exploitation and micro-trends you don't need and won't remember. But it doesn't have to be this way. Citizen Wolf exists to promote a healthier relationship with your clothes, built around our three core values:
We only make what we sell.
1/3 of all mass-produced clothing is sent to landfill, unsold. Every. Single. Year.
The most insane part of 'business as usual' fashion is the structural waste that's built into the model. Every mass-produced brand intentionally makes ~30% more than they sell because accurate forecasting is impossible. Then, when these garments inevitably don't sell, they're sent to landfill to choke the only planet we've got.
No amount of organic cotton or recycled polyester gets around this fact. Which is why, despite the slick marketing campaigns, you simply cannot trust the sustainability messaging of any brand in the mass-production game.
By contrast, we only make what we sell here at Citizen Wolf – which is why we're fond of saying that the only sustainable clothes are made-to-order. Plus we recycled the hundreds of kgs of offcut fabric waste every month into our famous Zero Waste collection, instead sending it to landfill like other factories do.
Ethical is mandatory.
We are proudly both B Corp and Ethical Clothing Australia certified.
We are proudly certified by Ethical Clothing Australia which means that our staff are paid Aussie award wages (or better), plus we've voluntarily opted-in to the Modern Slavery Act. Our merino wool jersey is also certified cruelty-free by the Responsible Wool Standard, being sourced exclusively from non-mulesed Australian sheep.
Local is best.
86% of our fabrics are made in Australia.
You know food miles? Well the exact same thing applies in fashion and it's not uncommon for the manufacturing process to touch 5 different countries (or more!), spewing unnecessary carbon in the process. This is clearly insane.
By contrast, we've built the shortest possible supply chain in the game and we're proud to be a part of the renaissance in Australian manufacturing. Almost all of our fabric is knitted in Melbourne and every Citizen Wolf garment is sewn in our purpose-built Sydney factory – which is open to the public and doubles as our shop.
Frequently Asked Questions
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Is Citizen Wolf actually sustainable or is it greenwashing?
Independent bodies have verified our claims.
B Lab assessed us across workers, community, environment, and governance and gave us a B Impact Score of 104.2. The minimum to certify is 80. The median for ordinary businesses is 50.9.
Good On You — the world's leading independent ethical fashion rating platform — rates us Great, its second-highest possible rating, covering people, planet, and animals.
Ethical Clothing Australia audits our factory in Marrickville annually to confirm workers are paid award wages or above and have safe working conditions. We welcome the audits. We also welcome you to visit the factory.
On the manufacturing side: we make only what has been ordered. We hold no inventory. We send nothing to landfill. Every gram of fabric offcut is upcycled. These are structural facts about our business model, not choices we make on good days.
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How does Magic Fit® work and how accurate is it?
Magic Fit® is a proprietary algorithm built from 196 million data points - years of fit feedback from real customers across all body types, aggregated and refined.
It needs three inputs: your height, weight, and age (plus bra size for women). From those it generates a 94% accurate 3D mathematical model of your body, which we use to produce a custom cutting pattern. No measuring tape. No body scan. No photos.
Every garment is then laser-cut and hand-sewn in our factory. If the first garment isn't right, we'll make you another at no charge based on your fit feedback, and you keep the original.
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What if I'm between sizes?
Our Magic Fit algorithm accounts for in-between measurements and will recommend the best size based on your fit preferences.
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Is Citizen Wolf clothing made in Australia?
Yes, in full. Every garment is cut and sewn in our factory at 65 Marrickville Road, Sydney, on Gadigal land. The factory is open Monday to Friday and you are welcome to visit by appointment.
More than 80% of our fabrics are knitted in Melbourne, keeping the supply chain as short as we can make it and the carbon footprint as low. We use GOTS-certified organic cotton, GOTS-certified hemp blend, and RWS-certified non-mulesed Merino wool. No synthetic fibres, no offshore sweatshops, no inventory warehoused somewhere between here and where you wear it.
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What does a B Corp score of 104.2 actually mean?
B Corp certification is awarded by B Lab, a global non-profit, to companies that meet rigorous standards of social and environmental performance. The minimum passing score is 80 points. The median score for ordinary businesses completing the same assessment is 50.9.
Citizen Wolf scored 104.2 - which puts us above more than 90% of certified B Corps globally. The assessment covers five areas: governance, workers, community, environment, and customers. Every claim is independently verified, not self-reported.
You can see the full verified profile at bcorporation.net.