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Made to measure with Magic Fit®

Faster and more accurate than a human tailor, Magic Fit® used advanced maths to make custom made easy.

Gender

Your height determines how long we make your Tee (obviously), but also sleeve length.

CM
Height

When combined with height and age your weight helps us predict body shape which can be qualified in the next step.

KG
Weight

Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.

Date
D.O.B

Your bra allows us to account for bust and is also statistically significant for predicting your hips.

AU
BRA


Join 30,000+ people using Magic Fit®

98 CM TORSO
98 CM BICEP
98 CM CHEST
98 CM WAIST
98 CM HIGH HIP
98 CM BUM

Tell us what makes your body unique and we'll adjust your Magic Fit® to be just right.


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Free remakes.

No returns required.

Made in Australia.

Ethically certified.

48% less carbon.

Sustainably made on-demand.

B Corp certified.

Using business for good.

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Tell us straight and we'll make it happen.





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100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.


Swatch pack includes all fabrics and free shipping


100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.


Swatch pack includes all fabrics and free shipping


100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.


Swatch pack includes all fabrics and free shipping


55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.


Swatch pack includes all fabrics and free shipping


100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.


Swatch pack includes all fabrics and free shipping


Howlin' — merino

The Wisdom of Sage

Sage is colour, herb and someone on speed dial for advice. Once a traded commodity, these days it’s mostly a-n-other Instagram wellness sensation. However you use it, set yourself up for sartorial serenity in the eco-friendly shade of renewal with a Magic Fit® T-shirt in limited edition Sage.

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Make Waves In Ocean Blue

Oceans help us breathe by keeping carbon in check whilst creating food, biodiversity and jobs. They’re also dying. Turn the tide on pollution and say ‘no’ to fast fashion’s microplastics with a 100% natural, Magic Fit® Tee in limited edition Ocean Blue. And when someone comments on your calm demeanour (because they will), talk oceans and help them sea the solution.

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Meet The Magic Fit® Polo Shirt

5 years ago we set out to re-engineer the humble T-shirt and validate our Magic Fit® technology at the same time. But Citizen Wolf was never just about Tees... Which is why today we're thrilled to introduce our second product Magic Fit® to your body, The Mens Polo Shirt.

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Spice up your wardrobe with Deep Saffron

Saffron has been used for thousands of years to add flavour and colour to food. Now we’re using it to spice up your wardrobe. But be warned – wearing our limited edition Deep Saffron is going to make you look pretty damn tasty, so don’t blame us if people start fighting over you!

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Tyrian Purple, The Colour of Royalty

Greed, consumption and empires – the back(end) story behind our newest colour Tyrian Purple, is as fascinating as it is disgusting... Now you can look every bit as regal as Caesar or Cleopatra without having to smell like rancid shellfish. Really.

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Merino Wool For Cooler Days

For centuries, the wool of the Merino sheep has been prized for its softness and incredible fineness. With colder days finally hitting Sydney, it’s time to deep dive into the fabric best suited to the winter season – our Superfine Merino Wool.

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