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Made to measure with Magic Fit®

Faster and more accurate than a human tailor, Magic Fit® used advanced maths to make custom made easy.

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Your height determines how long we make your Tee (obviously), but also sleeve length.

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When combined with height and age your weight helps us predict body shape which can be qualified in the next step.

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Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.

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Your bra allows us to account for bust and is also statistically significant for predicting your hips.

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98 CM TORSO
98 CM BICEP
98 CM CHEST
98 CM WAIST
98 CM HIGH HIP
98 CM BUM

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100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.


Swatch pack includes all fabrics and free shipping


100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.


Swatch pack includes all fabrics and free shipping


100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.


Swatch pack includes all fabrics and free shipping


55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.


Swatch pack includes all fabrics and free shipping


100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.


Swatch pack includes all fabrics and free shipping


All we wanted from Santa in 2020 was an orderly (if not quick) return to normality in 2021. Instead, we got several new COVID variants, longer lockdowns, and a liberal sprinkling of crazy vaccine hesitancy thrown in for good measure.

2021 you were a bloody hot mess!

But despite the speed bumps, this has actually been another great year for us here at Citizen Wolf, and it's all thanks to our wonderful customers. What follows below are some of the most memorable highlights.

 

2021 BY THE NUMBERS

"Record number of Tees sold this year means our impact has been greater than ever" – Eric Phu, Cofounder, Citizen Wolf

2021 Year in Review | By The Numbers | Citizen Wolf

 

27 NEW COLOURS ACROSS 3.25 FOOTBALL FIELDS OF FABRIC!

Our fastest selling colour this year was Prussian Blue, taking only 34 days to sell through!

2021 Year In Review | 27 new colours | Citizen Wolf

Colour is a huge part of our business here at Citizen Wolf. Even though the ‘core’ neutrals (white, black, navy and grey marl) account for the majority of our sales, it’s the limited edition colours that get us out of bed.

Why? Because colour is hyper-personal. For example, the same gorgeously warm British Racing Green that makes some people glow will make others look positively sick, and others again will never wear green.

Multiply this out by all the colours of the rainbow, and it’s easy to see just how troublesome colour can be in the default fashion system of mass production. By contrast, we only make what we sell and we’re in no hurry to sell it. If our mid-tone warm Cactus green doesn’t sell today, it’ll sell next week. It doesn’t matter because we know it’s a great colour that suits a certain person with a certain skin tone and eventually it’ll sell.

Which is why this relentless velocity is not at all at odds with our (very public) commitment to sustainability. Because of our made to order model, we’re able to launch 5 entirely different shades of green this year (six if you include the half blue / half green of Verdigris), whilst promoting conscious consumption and not contributing to landfill.

You’re welcome.

 

HAPPY TO BE LOSING CUSTOMERS

"Brands have a moral obligation to step into the vacuum of leadership created by the lack of any coherent policy (other than re-election) in the Australian Federal Government." - Zoltan Csaki, Cofounder, Citizen Wolf

2021 Year In Review | Happy to be losing customers | Citizen Wolf

Some people think brands should be like kids in the 1950s – seen but not heard. We think that’s bullshit. We’re not shy about sharing our values / politics, even when we know it’ll cost us in losing customers.

Like earlier this year on Australia Survival Day – we strongly believe that Australia should change the date as a sign of understanding the hurt this day causes to all Indigenous Australians. That position lost us a bunch of customers, and frankly we're happy to see them go. For what it's worth, we also got many multiples more messages of support.

And speaking of support, we’re extremely proud to offer paid leave to all staff to attend rallies and protests and anything else that helps them speak their mind and contribute their voice to the issues that matter.

In May this year, we shut the factory to attend the School Strike 4 Climate rally along with 10,000+ others in Sydney and millions more around the world. Sadly it didn’t really help in terms of making sure Australia wasn’t the laughing stock of the world at COP26, but that just means we’re not making enough noise.

We also lost a bunch of customers in September with our “Get a Jab, Get a Tee” initiative. Inspired by our good friends at Hawke’s Brewing Company and their "Slab for a Jab" promo, we wanted to do our bit to promote vaccinations as the only sensible path forward out of the COVID mess. So we gave 50x complimentary Magic Fit® Tees to anyone who proved they’d gotten their first vax.

And it was a great success because, again, we lost a bunch of vaccine-hesitant customers crazies from our list.

 

MIC DROP

2021 Year in Review | Mic Drop | Citizen Wolf

Our cofounders Zoltan and Eric are regularly asked to speak at everything from intimate gatherings of industry leaders to gigantic conferences. This year was no exception, though most of them were on Zoom thanks to COVID.

Before lockdown v2.0 kicked in, there was a panel at The Conscious Space market in March, as well as one of the keynotes at the AGDA's ‘Conscious Creator’ event at the Powerhouse Museum on Earth Day (April 22).

After that all conferences transitioned online, from Source For Tomorrow and Seamless Australia in May, to Online Retailer in July and eTail Connect in October.

However, the highlight was being invited to share the stage with Amy Brown (CEO at Investment NSW) and Erica Berchtold (CEO at The Iconic) at the inaugural Afterpay Australia Fashion Week back in June for a panel titled "The Future Of Fashion Is Intelligent".

 

ONWARDS TO ‘22

2022 is already shaping up to be another huge year for us, and it hasn't even started! We'll hit the ground running by moving into a new, 3x bigger factory in Jan, plus we'll be expanding our product lines for winter, as well as starting to scale internationally.

There's much more again to come, but for now, we wish you a Happy New Year and all the best for 2022.