Made to measure with Magic Fit®

Faster and more accurate than a human tailor, Magic Fit® used advanced maths to make custom made easy.


Your height determines how long we make your Tee (obviously), but also sleeve length.


When combined with height and age your weight helps us predict body shape which can be qualified in the next step.


Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.


Your bra allows us to account for bust and is also statistically significant for predicting your hips.


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Short Crew


100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.

Swatch pack includes all fabrics and free shipping

100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.

Swatch pack includes all fabrics and free shipping

100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.

Swatch pack includes all fabrics and free shipping

55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.

Swatch pack includes all fabrics and free shipping

100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.

Swatch pack includes all fabrics and free shipping

COP26 recently finished, where global leaders met to (supposedly) work out how to avoid dangerous climate change. To keep us all safe, our dear leaders needed to come together and collectively commit to drastic action to prevent anything more than a 1.5 C global temperature rise. Everyone was hoping the incontrovertible scientific evidence would catalyse progress. 

But did our leaders deliver?

Let’s cut to the case – Alok Sharma, the United Kingdom’s cabinet minister who presided over COP26, said, “we have kept 1.5C alive. But, its pulse is weak and it will only survive if we keep our promises and translate commitments into rapid action.”

A deal between all the countries at COP26 was made, but headlines and climate scientists still tell us that 1.5C will be exceeded, unless the promises made by leaders to meet again next year with stronger climate targets are kept. Australia, along with Brazil, Russia and Saudi Arabia tried to rule out this 2022 revisit


Australia’s continued shame.

COP26 Recap – Australia's Continued Shame | Citizen Wolf

“We have kept 1.5C alive. But, its pulse is weak and it will only survive if we keep our promises and translate commitments into rapid action.” - Alok Sharma, President COP26

Australian Prime Minister Scott Morrison and his government have (again) put our country to shame on the global stage with regards to the climate. ScoMo brought no new policies to COP26 and still refuses to increase our woefully inadequate 2030 carbon goals. Australia’s COP26 pavilion even went so far as to tout fossil fuels as a natural solution. Really. You can’t write satire this good. Except this is not satire

Currently, Australian policy sees most emissions reductions pushed back until after 2030, which the best available data tells us is too late. A lot of these cutbacks are magically estimated to be made through technology that doesn’t exist yet, with a reliance on businesses and consumers to change without government mandates to nudge (read: legislate) behaviour. 

Basically, ScoMo’s plan is that he has no plan. But the climate crisis isn’t coming to a head in this election cycle, so who cares? And this is apparently leadership.


Speaking truth to power.

COP26 Recap – Australia Is Not Alone | Citizen Wolf

“The needs of the world’s vulnerable people have been sacrificed on the altar of the rich world’s selfishness” - Mohamed Adow, Power Shift Africa

As bad as that is, Australia is not alone in refusing to act boldly in the face of the climate crisis. Rich, largely western countries releasing the lion’s share of emissions have too often not pushed themselves hard enough over the course of the conference.

Mohamed Adow, who directs the Nairobi-based think-tank called Power Shift Africa said it plainly “the outcome here reflects a COP held in the rich world and the outcome contains the priorities of the rich world.” 

Thankfully there are plenty of people willing to speak truth to power (if only they started listening). Barbados’ Prime Minister, Mia Mottley made a powerful speech on climate injustice, serious lack of action and broken promises she continues to see from world leaders from wealthier countries. 

Meanwhile, Fiji’s Prime Minister, Frank Bainimarama, offered ScoMo a copy of his country’s Climate Change Act to be used as a guide. And Tuvalu’s foreign minister, Simon Kofe, got the world’s attention by filming his COP26 speech standing knee-deep in the ocean.


The crying shame of phasing 'down'.

COP26 Recap – Phase 'down' not 'out' | Citizen Wolf

What made the most headlines was the devastating last minute alternation to the language of the COP26 deal. After China and India threatened to pull out, they managed to change the wording so that now, ‘unabated coal power’ and ‘inefficient fossil fuel subsidies’ must be ‘phased down’ rather than ‘phased out’. 

More than mere semantics, this is a huge loss for the rapid progress we need.

We can only hope that the 2022 revisit sees countries – especially those wealthier, most environmentally harmful countries – forging on with phase outs of fossil fuels, despite this change. 


There were some wins (thankfully).

COP26 Recap – There were some wins (thankfully) | Citizen Wolf

“We are leaving empty-handed but morally stronger, and hopeful that we can sustain the momentum in the coming years to deliver meaningful support which will allow the vulnerable to deal with the irreversible impacts of climate change, created by the polluting world, who are failing to take responsibility.” - Mohamed Adow, Power Shift Africa

While this wasn’t the end of COP26 that we all hoped for, there were some wins. 105 countries (not including Australia) committed to cutting methane by 30% in the next decade. And over 100 world leaders also committed to halting and reversing deforestation by 2030.

These are important decisions and promises, though alone, they’re certainly not enough. Both methane and deforestation is led largely by the rearing of cattle, sheep and other ruminants for food and fashion, so this, alongside oil and gas extraction, must be acted on fast. 

Above all, we can only save our planet, and ourselves, together. Even if the change doesn’t come from the top. And we were reminded of this truth by the huge number of grassroots climate activists who made noise outside of the conference, and who continue to act for our planet, even if it doesn't always make headlines.


So, what will you do today for the planet? 

Here are some starter ideas to get the ball rolling:

  • Commit not to get involved in the mess that is Black Friday coming up (a day where huge amounts of clothes are bought, and largely thrown out before they're worn more than a few times). Choose Black Fridye instead!

  • Take time to enjoy nature, and to give back to it. Plant seeds, water plants, remove plastic and rubbish from natural landscapes – they'll be so much more beautiful after.

  • When you buy new, buy mindfully, sustainably and ethically. When it comes to finding Tees that fit into that category, we’ve got you covered.