We see new fabrics all the time, most of them gorgeous and most of them sadly not right for us. But on rare occasions we see something so special that we involuntarily exclaim “so where the bloody hell have you been all my life?!"

Blue is the most democratic of colours, associated with optimism and positivity. Elegant in its simplicity, 'Classic Blue' is a welcome refuge in times of uncertainty that transcends both gender and season - making it accessible and easy to wear for many years to come. 

Fabrics are a rabbit hole of facts, half truths and politics and it's honestly really hard to know if you're making a good choice. There's no single fibre that’s perfect on every level but Cannabis Sativa - aka hemp - comes pretty darn close.

Sourced exclusively from extra-long staple fibres, our upgraded superfine merino wool jersey is softer, smoother and more resistant to pilling. Plus it's now certified single-origin, sourced entirely from farms around Dubbo in central NSW.

Hippie or hipster, it’s finally time to believe the hype around hemp clothing. The magical fiber is fast growing, requires relatively low amounts of water and little to no pesticides which makes it the eco-friendly fabric of your dreams. What you may not know is the rich history of marijuana’s sober cousin, how it fell out of favour and how it’s coming back!

The world of fabrics is really confusing and it's often difficult to know which to choose in terms of sustainability. With resources running dry and climate change in full swing, we have a limited amount of time to start finding new materials which is why we’ve decided to make an old material new again… it's high time for hemp!

Last week we were lucky enough to be interviewed on national TV about the CSIRO's new R&D project dubbed "magic cotton" which is attempting to make naturally biodegradable cotton act like synthetic fibres without all the microplastic nasties. Watch the full segment here!