Made to measure with Magic Fit®

Faster and more accurate than a human tailor, Magic Fit® used advanced maths to make custom made easy.


Your height determines how long we make your Tee (obviously), but also sleeve length.


When combined with height and age your weight helps us predict body shape which can be qualified in the next step.


Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.


Your bra allows us to account for bust and is also statistically significant for predicting your hips.


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Tell us what makes your body unique and we'll adjust your Magic Fit® to be just right.

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Free remakes.

No returns required.

Made in Australia.

Ethically certified.

48% less carbon.

Sustainably made on-demand.

B Corp certified.

Using business for good.

Know what you want?

Tell us straight and we'll make it happen.

Short Crew


100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.

Swatch pack includes all fabrics and free shipping

100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.

Swatch pack includes all fabrics and free shipping

100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.

Swatch pack includes all fabrics and free shipping

55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.

Swatch pack includes all fabrics and free shipping

100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.

Swatch pack includes all fabrics and free shipping

Howlin' — fabrics

Welcome To 100% Circular Fashion

We’re incredibly proud to launch our Take-Back scheme, which makes it easy to send your loved-to-death Citizen Wolf Tees back to us, so we can recycle them into your next Magic Fit® Tee. Really. The best bit? It’s free.

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How Is Hemp Fibre Made?

Join us for an in-depth look at the journey from crop to fabric to understand why we cannot stop preaching about hemp. Not only do you look good wearing it, but you do good too – hemp clothing is one of the easiest eco friendly decisions you can make.

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5 Benefits of Wearing Hemp Tees

The world can be a confusing place, now more so than ever. Whether you’re trying to stay cool in summer, keep the sun off your skin, or do what little you can to help combat climate change – our Magic Fit® Tees in hemp make it easy to do the right thing.

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Merino Wool For Cooler Days

For centuries, the wool of the Merino sheep has been prized for its softness and incredible fineness. With colder days finally hitting Sydney, it’s time to deep dive into the fabric best suited to the winter season – our Superfine Merino Wool.

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Torii Orange: Good Look. Good Luck.

Symbolising luck, prosperity and hopes of better times ahead, Torii Orange is the perfect colour for life in the time of COVID. Look good and feel lucky in this vivid vermillion-orange inspired by Kyoto’s most famous shrine, Fushimi Inari Taisha.

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Engineering out elastane with Magic Fit® Tanks

There are two things we’ll never compromise on: a flattering fit and the planet. This is the story of how we listened to our customers to evolve our patterns and engineer out stretch fabric without compromising perfect fit.

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Stay 4°C Cooler In Summer With Superfine Merino Wool

Did you know that Merino can absorb (and release) twice as much moisture as cotton, and up to 30 times as much as polyester? Now that summer is finally turning it on, it's time to know how our superfine 17.5 micron Merino wool is the best way to keep your cool.

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8 Things You Probably Didn't Know About Hemp.

Did you know that the very first American flag was hemp? As was Levi’s first pair of jeans? Or that until the 1920's, 80% of clothing (yes, eighty!) in the US was made from hemp? There’s plenty more than 8 reasons why hemp is changing the game, and at Citizen wolf we are proudly part of the renaissance. Here's your Hemp 101.

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The lightweight fabric you love, upgraded to organic.

We see new fabrics all the time, most of them gorgeous and most of them sadly not right for us. But on rare occasions we see something so special that we involuntarily exclaim “so where the bloody hell have you been all my life?!"

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Introducing Pantone’s Colour of the Year 2020, Classic Blue.

Blue is the most democratic of colours, associated with optimism and positivity. Elegant in its simplicity, 'Classic Blue' is a welcome refuge in times of uncertainty that transcends both gender and season - making it accessible and easy to wear for many years to come. 

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