Magic Fit® replaces the measuring tape.

Faster and more accurate than a human tailor, Magic Fit® uses technology to make custom easy.


Gender

Your height determines how long we make your Tee (obviously), but also sleeve length.

Height
CM

When combined with height and age your weight helps us predict body shape which can be qualified in the next step.

Weight
KG

Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.

D.O.B
Date

Your bra allows us to account for bust and is also statistically significant for predicting your hips.

BRA
AU


Your Magic Fit® Tee.

CHEST 
WAIST 
HIP 
LENGTH 

When you’re ready to buy, tell us what makes your body unique and we’ll customise these measures even further...


Know what you want?


Tell us straight and we'll make it happen.





Short Crew


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100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.


Free shipping on all swatches


100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.


Free shipping on all swatches


100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.


Free shipping on all swatches


55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.


Free shipping on all swatches


100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.


Free shipping on all swatches


Howlin' — fabrics

8 Things You Probably Didn't Know About Hemp.

Did you know that the very first American flag was hemp? As was Levi’s first pair of jeans? Or that until the 1920's, 80% of clothing (yes, eighty!) in the US was made from hemp? There’s plenty more than 8 reasons why hemp is changing the game, and at Citizen wolf we are proudly part of the renaissance. Here's your Hemp 101.

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The lightweight fabric you love, upgraded to organic.

We see new fabrics all the time, most of them gorgeous and most of them sadly not right for us. But on rare occasions we see something so special that we involuntarily exclaim “so where the bloody hell have you been all my life?!"

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Introducing Pantone’s Colour of the Year 2020, Classic Blue.

Blue is the most democratic of colours, associated with optimism and positivity. Elegant in its simplicity, 'Classic Blue' is a welcome refuge in times of uncertainty that transcends both gender and season - making it accessible and easy to wear for many years to come. 

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Why hemp is the most sustainable fabric available today.

Fabrics are a rabbit hole of facts, half truths and politics and it's honestly really hard to know if you're making a good choice. There's no single fibre that’s perfect on every level but Cannabis Sativa - aka hemp - comes pretty darn close.

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Single-origin, superfine merino wool Tees for winter.

Sourced exclusively from extra-long staple fibres, our upgraded superfine merino wool jersey is softer, smoother and more resistant to pilling. Plus it's now certified single-origin, sourced entirely from farms around Dubbo in central NSW.

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A Short History of Hemp: From The First American Flag To Your New Summer Tee

Hippie or hipster, it’s finally time to believe the hype around hemp clothing. The magical fiber is fast growing, requires relatively low amounts of water and little to no pesticides which makes it the eco-friendly fabric of your dreams. What you may not know is the rich history of marijuana’s sober cousin, how it fell out of favour and how it’s coming back!

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High Time for Hemp: The Ancient Eco Fabric Making a Comeback

The world of fabrics is really confusing and it's often difficult to know which to choose in terms of sustainability. With resources running dry and climate change in full swing, we have a limited amount of time to start finding new materials which is why we’ve decided to make an old material new again… it's high time for hemp!

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Magic Fit meets "magic cotton" on SBS World News.

Last week we were lucky enough to be interviewed on national TV about the CSIRO's new R&D project dubbed "magic cotton" which is attempting to make naturally biodegradable cotton act like synthetic fibres without all the microplastic nasties. Watch the full segment here!

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