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Howlin' — fabrics

A Short History of Hemp: From The First American Flag To Your New Summer Tee

Hippie or hipster, it’s finally time to believe the hype around hemp clothing. The magical fiber is fast growing, requires relatively low amounts of water and little to no pesticides which makes it the eco-friendly fabric of your dreams. What you may not know is the rich history of marijuana’s sober cousin, how it fell out of favour and how it’s coming back!
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High Time for Hemp: The Ancient Eco Fabric Making a Comeback

The world of fabrics is really confusing and it's often difficult to know which to choose in terms of sustainability. With resources running dry and climate change in full swing, we have a limited amount of time to start finding new materials which is why we’ve decided to make an old material new again… it's high time for hemp!
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Magic Fit meets "magic cotton" on SBS World News.

Last week we were lucky enough to be interviewed on national TV about the CSIRO's new R&D project dubbed "magic cotton" which is attempting to make naturally biodegradable cotton act like synthetic fibres without all the microplastic nasties. Watch the full segment here!
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