Made to measure with Magic Fit®

Faster and more accurate than a human tailor, Magic Fit® used advanced maths to make custom made easy.


Your height determines how long we make your Tee (obviously), but also sleeve length.


When combined with height and age your weight helps us predict body shape which can be qualified in the next step.


Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.


Your bra allows us to account for bust and is also statistically significant for predicting your hips.


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Made in Australia.

Ethically certified.

48% less carbon.

Sustainably made on-demand.

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Short Crew


100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.

100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.

100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.

55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.

100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.

We see new fabric headers all the time from our mills, most of them gorgeous and most of them sadly not right for the Aussie weather or simply not applicable to Tshirting.

But on rare occasions we see something so special that we invoke Scotty from Marketing and involuntarily exclaim “so where the bloody hell are you have you been all my life?!"

Recently we had exactly that experience with a brand new 110 GSM organic cotton from ABMT, one of the last remaining knitting mills in Australia.

In fact we fell so completely in love with this fabric that we decided to shift our entire lightweight range across to the same certified GOTS organic cotton from India that you already know and love from our heavier 145 and 180 GSM weights.

We are now very proudly exclusively using organic cotton across the range.


New colours.

Lightweight 110 GSM Organic Cotton available in 6 colours | Citizen Wolf

Our upgraded Lightweight 110 GSM Organic Cotton is available now in the same colours we’ve been running in the non-organic version: asphalt, navy and olive and we’ll be expanding the range with three new colours over the coming weeks.

To get the ball rolling, launching today is a brand new grey marl in womens and mens which is so insanely soft you won’t believe it’s not butter a rayon blend - but we can assure you it’s just as natural and biodegradable as our other fabrics.

The best bit? We are now very proudly exclusively using organic cotton across the entire range!


New price.

Being certified organic means that our new lightweight 110 GSM organic cotton fabric is more expensive so we’ve had to increase the price by $10.

That's the bad news and we know it sucks.

But with free repairs for life we're certain that value hasn't changed and you can be certain you’ll get your money’s worth. Plus you can feel good knowing that the farmers growing the cotton for your next favourite Tee didn’t have to grapple with any toxic chemicals.

And that feeling is priceless.