We see new fabric headers all the time from our mills, most of them gorgeous and most of them sadly not right for the Aussie weather or simply not applicable to Tshirting.
But on rare occasions we see something so special that we invoke Scotty from Marketing and involuntarily exclaim “so where the bloody hell
are you have you been all my life?!"
Recently we had exactly that experience with a brand new 110 GSM organic cotton from ABMT, one of the last remaining knitting mills in Australia.
In fact we fell so completely in love with this fabric that we decided to shift our entire lightweight range across to the same certified GOTS organic cotton from India that you already know and love from our heavier 145 and 180 GSM weights.
We are now very proudly exclusively using organic cotton across the range.
Our upgraded Lightweight 110 GSM Organic Cotton is available now in the same colours we’ve been running in the non-organic version: asphalt, navy and olive and we’ll be expanding the range with three new colours over the coming weeks.
To get the ball rolling, launching today is a brand new grey marl in womens and mens which is so insanely soft you won’t believe it’s not
butter a rayon blend - but we can assure you it’s just as natural and biodegradable as our other fabrics.
The best bit? We are now very proudly exclusively using organic cotton across the entire range!
Being certified organic means that our new lightweight 110 GSM organic cotton fabric is more expensive so we’ve had to increase the price by $10.
That's the bad news and we know it sucks.
But with free repairs for life we're certain that value hasn't changed and you can be certain you’ll get your money’s worth. Plus you can feel good knowing that the farmers growing the cotton for your next favourite Tee didn’t have to grapple with any toxic chemicals.
And that feeling is priceless.