Magic Fit® replaces the measuring tape.

Faster and more accurate than a human tailor, Magic Fit® uses technology to make custom easy.


Gender

Your height determines how long we make your Tee (obviously), but also sleeve length.

Height
CM

When combined with height and age your weight helps us predict body shape which can be qualified in the next step.

Weight
KG

Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.

D.O.B
Date

Your bra allows us to account for bust and is also statistically significant for predicting your hips.

BRA
AU


Your Magic Fit® Tee.

CHEST 
WAIST 
HIP 
LENGTH 

When you’re ready to buy, tell us what makes your body unique and we’ll customise these measures even further...


Know what you want?


Tell us straight and we'll make it happen.





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100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.


Swatch pack includes all fabrics and free shipping


100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.


Swatch pack includes all fabrics and free shipping


100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.


Swatch pack includes all fabrics and free shipping


55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.


Swatch pack includes all fabrics and free shipping


100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.


Swatch pack includes all fabrics and free shipping


There are two things we’ll never compromise on: a flattering fit and the planet. This is the story of how we listened to our customers to evolve our pattern making to create the best Tanks on earth.

Magic Fit® obviously covers our first promise and, alongside on-demand production, exclusively using non-stretch fabrics is a large part of being good to the planet. Natural fabrics make great Tees but proved to be more challenging when re-creating the humble Tank.

 

NON-STRETCH, NON-NEGOTIABLE

“Over 60% of the plastic debris found in the marine environment are from micro-fibres from our clothing.” - 1 Million Women

Stretch fabrics are a commonly used hack to ensure bodies of all shapes and sizes can squeeze into a limited number of traditional size breaks. And it works (mostly) but also comes at a cost.

Not only will these garments lose their shape over time, but synthetic ‘stretch’ fibres like Elastane are made from toxic petrochemicals (aka plastic) which require huge amounts of energy to create and are also non-biodegradable, breaking down into micro-plastics which we all know end up in our waterways and eventually, throughout the entire food chain.

We knew we couldn’t use these fibres in good faith and so began our journey to engineer out these petro-yarns using pattern making instead to mimic the function of stretch.

 

RE-ENGINEERING IS CARING

“it's both looser and more fitted. I tend to either have loose baggy tanks or tight fitted tanks. The Citizen Wolf Tank means I have a combination of both - it's not clingy, but doesn't gape around my breasts.” - Davina Gifford, Citizen Wolf customer

It goes without saying, but the upper chest area between the arm and bust becomes exposed when removing sleeves to create a Tank, and a well-fitting Tank needs to mould to this section of your upper body. And therein lies the rub when the starting point is non-stretch fabrics only!

After listening to our customers, we identified 3 areas in our patterns that needed to evolve to make the world’s most flattering tank: removing underarm gaping, removing bust gaping and narrowing the shoulder strap.

 

1. A-LINE SHAPE REMOVES GAPING UNDERARM

The Upgraded Womens Tank | A-Line Shape Removes Underarm Gaping

The very first time we made a Tank we simply took off the sleeve from our standard Tee pattern (remember, fashion isn’t our background!). Unsurprisingly, this caused the underarm to ‘swing-out’, with excess fabric gathering under the arm – not comfortable and not a good silhouette either.

Thankfully we’ve learnt from our rookie mistake and this time around, have reshaped the side-seam to be A-line rather than box-straight, bringing it tighter into the chest. We also dropped the arm hole for flexibility and comfort.

 

Shop Womens Upgraded Tanks

 

 

2. 'BUST TUCK' REMOVES GAPING AT STRAP

The Upgraded Womens Tank | 'Bust Tuck' Removes Gaping at Strap

Removing stretch on a Tank creates inevitable gaping around the upper breast which gets worse as cup size increases. Our solution was to include a ‘bust tuck’ (think of a baby dart) which is dynamically sized and dynamically placed thanks to Magic Fit® based on your cup / underbust details to ensure the strap sits flat against your upper chest.

 

Shop Womens Upgraded Tanks

 

 

3. CUSTOM STRAP WIDTH VIA MAGIC FIT®

The Upgraded Womens Tank | Custom Strap Width via Magic Fit®

The final thing we learnt from our customers was both the importance of strap width and also how personal it is. So instead of having a standard width for the shoulder strap across every body like other brands, we use the power of Magic Fit® to dynamically size the width based on your biometrics and your chosen neckline. With a minimum width of 4cm, we guarantee the strap will perfectly fit between your natural shoulder point and collarbone and always cover your bra straps.

 

Shop Womens Upgraded Tanks

 

 

VIVA LA EVOLUTION

“If you’re not on demand, you’re not sustainable” - Zoltan Csaki, Co-founder, Citizen Wolf

Our four new Magic Fit® Womens Tanks marry your fave necklines with our new bust-tuck feature and relaxed silhouette to create the most flattering Tanks on earth, and for the Earth. Thanks to the constant evolution of our Magic Fit® technology, you no longer have to compromise the planet to look good.

 

 The Relaxed Tank Deep V in Army

The Relaxed Tank Deep V in Midnight

The Relaxed Tank Deep V in Torii Orange

Shop Womens Upgraded Tanks