Made to measure with Magic Fit®

Faster and more accurate than a human tailor, Magic Fit® used advanced maths to make custom made easy.


Your height determines how long we make your Tee (obviously), but also sleeve length.


When combined with height and age your weight helps us predict body shape which can be qualified in the next step.


Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.


Your bra allows us to account for bust and is also statistically significant for predicting your hips.


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Made in Australia.

Ethically certified.

48% less carbon.

Sustainably made on-demand.

B Corp certified.

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Short Crew


100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.

Swatch pack includes all fabrics and free shipping

100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.

Swatch pack includes all fabrics and free shipping

100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.

Swatch pack includes all fabrics and free shipping

55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.

Swatch pack includes all fabrics and free shipping

100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.

Swatch pack includes all fabrics and free shipping

Doing the right thing by the planet isn’t always easy. Worse, even when you try and do the right thing in terms of your clothing, it can be confusing – greenwashing, misleading facts and outright lies make things way harder than they need to be.

But we’ve got some good news for you – things don’t have to be hard!

We know that recycling is good for the environment. We know that clean eating is good for your health and your soul. And we know that wearing hemp clothing is one of the easiest and most beneficial things you can do for yourself, your family and the planet.

Don’t believe us?

Read on and you’ll discover five indisputable benefits of wearing hemp clothing today. We guarantee that you’ll be rushing out to buy your very first piece of hemp clothing in no time!


1 - Hemp is anti-microbial

5 Benefits of Hemp Tees: Hemp is antimicrobial | Citizen Wolf

When it comes to hemp, the benefits start before a single thread is even spun. The hemp 'bast' fibre from the plant is naturally anti-bacterial and hypoallergenic, with unique properties that work to fight against bacteria on your skin. Which also means you won’t have to wash your clothes as regularly either. Win-Win.

Furthermore, and unlike with cotton, hemp is naturally organic and needs almost zero chemicals and pesticides to grow. The effect of this is a non-toxic, chemical-free material that is perfect for anyone with sensitive skin or who is prone to allergies.


2 - Hemp is thermo-regulating

5 Benefits of Hemp Tees: Hemp is thermo-regulating | Citizen Wolf

Due to the naturally hollow structure of the hemp fiber, clothing made from hemp is thermo-regulating. What this means is that in winter it works naturally to insulate and keep your body warm, while in summer it breathes and helps your body to cool down.

Even better for those long Aussie summers is that hemp absorbs and wicks away water quicker than any other material. So if you’re the kind of person whose core temp runs on the hot side and is prone to sweating, then wearing hemp is a perfect solution.

Winter? Spring? Summer? Autumn? Hemp is a garment for all seasons.


3 - Hemp is UV resistant

5 Benefits of Hemp Tees: Hemp is UV resistant | Citizen Wolf

Summer is right around the corner and that means hot days spent outdoors in the sun and it doesn't long for the inevitable sunburn that goes along with it all.

The good news is that hemp has you covered with an SPF rating of 50+ (the same as most top tier sunscreens), blocking out 99.9% of UV-A and UV-B rays.

Now, if this were cotton or nylon, you might worry about how much you need to wear for this to take effect. Which might also make you question how hot you’re going to be. But go take a look at the second point. Did you read it again? That’s right, because hemp is also thermo-regulating, it will keep you cool while also keeping you safe.


4 - Hemp is 3x stronger than cotton

5 Benefits of Hemp Tees: Hemp is 3x stronger than cotton | Citizen Wolf

That speaks for itself, but what does that mean in practice? Being more durable, hemp will last longer which means you need to buy less overall, which in turn is also good for the planet.

Think about it like this – Australia is the second largest consumer of textiles in the world, buying on average 27kg of new clothing a year. Fashion notwithstanding, this is a burdensome strain on your wallet that just doesn’t have to exist. Not only is hemp clothing cool to wear (figuratively and literally) but its incredible tensile strength means that it will last much longer than cotton.


5 - Hemp is compostable

5 Benefits of Hemp Tees: Hemp is compostable | Citizen Wolf

The effects of not wearing hemp can be felt long after you hang that shirt up for the last time. Did you know that synthetic materials, such as nylon, can take up to two hundred years to decompose? And that’s not to mention all the unnatural chemicals and micro-plastics that are released during this process. It’s a horrid waste, and the long term effect it has on the environment is cataclysmic. If you switch to hemp you won't have that problem.

Hemp is 100% biodegradable, decomposing in as little as four weeks in your worm farm. When the time arrives where you can no longer wear your favourite hemp shirt, throw it out with your compost and let Mother Earth do the rest.


Doing good, made easy

The world can be a confusing place, now more so than ever. We’ve made it a little bit simpler by introducing you to the wondrous benefits of hemp clothing.

Whether you’re trying to stay cool in summer, keep the sun off your skin, or do what little you can to help combat climate change, hemp has you covered.

It couldn't be easier to do the right thing.