Made to measure with Magic Fit®

Faster and more accurate than a human tailor, Magic Fit® used advanced maths to make custom made easy.


Your height determines how long we make your Tee (obviously), but also sleeve length.


When combined with height and age your weight helps us predict body shape which can be qualified in the next step.


Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.


Your bra allows us to account for bust and is also statistically significant for predicting your hips.


Join 30,000+ people using Magic Fit®


Tell us what makes your body unique and we'll adjust your Magic Fit® to be just right.

Your Magic Fit® is saved and ready.

We've emailed your discount code to

Free remakes.

No returns required.

Made in Australia.

Ethically certified.

48% less carbon.

Sustainably made on-demand.

B Corp certified.

Using business for good.

Know what you want?

Tell us straight and we'll make it happen.

Short Crew


100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.

100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.

100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.

55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.

100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.

Three and a half years ago we started Citizen Wolf with one fabric in three colours. It was an experiment testing whether (or not) people wanted made-to-measure Tees, and for that purpose having organic cotton in black, white and grey marl only was enough.

But we always knew that offering a range of premium natural fabrics would be central to what we do, and our first winter in 2016 gave us the opportunity to start testing more fabrics.

Our second ever fabric was a stock service pure merino wool jersey that was both soft and incredibly warm. We knew it was a mix of Aussie and Kiwi wool and made in the same mill as our organic cotton just outside Melbourne, but not much else. We'd only just started our education journey down the rabbit hole of fabrics, and we didn't even know to ask if it was non-mulesed (thankfully it was!).

Anyway we loved that merino wool jersey and it soon became a best seller.


The bad news.

What we didn't realise was that the commodity of wool was on a bull run, doubling in price in less than 4 years. As you can see in the graph below, wool hit it's historical high in September 2018 largely after being 'rediscovered' by sustainably minded fashion brands around the world:

source: tradingeconomics.com


Thanks mainly to the arcane workings of the futures markets, it takes time for raw material prices to work their way through any supply chain. But as wool - and in particular the superfine 17.5 micron merino we use - has increased in price over time, so has the cost of our fabric.

We’ve absorbed the price rise over the last few years, but this winter our pure merino wool Tees are going up by $10.


The good news.

Even though we were perfectly happy with our old supplier, the latest price rise gave us pause and we began shopping around. After months of research we've landed on a new supplier, also in Melbourne, who began life as a wool buyer before getting into the knitting business.

Needless to say he has a passion for wool and as a result sources exclusively from extra-long staple fibres. This makes cloth that is softer, smoother and also more resistant to pilling. Additionally our merino wool is now single-origin, sourced entirely from farms in central NSW around Dubbo.

For the wool geeks in the house, our superfine merino wool jersey comes exclusively from ewes' fleece and is guaranteed to have no neck, belly or crutchings.

So whilst it is slightly more expensive than before, the difference is notable and we guarantee you'll fall in love (as we have). Our superfine merino wool jersey is available all year round in black plus gorgeous, limited edition colours that change every winter.