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CMKGYRS

Made to measure with Magic Fit®

Faster and more accurate than a human tailor, Magic Fit® used advanced maths to make custom made easy.

Gender

Your height determines how long we make your Tee (obviously), but also sleeve length.

CM
Height

When combined with height and age your weight helps us predict body shape which can be qualified in the next step.

KG
Weight

Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.

Date
D.O.B

Your bra allows us to account for bust and is also statistically significant for predicting your hips.

AU
BRA


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98 CM TORSO
98 CM BICEP
98 CM CHEST
98 CM WAIST
98 CM HIGH HIP
98 CM BUM

Tell us what makes your body unique and we'll adjust your Magic Fit® to be just right.


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Made in Australia.

Ethically certified.

48% less carbon.

Sustainably made on-demand.

B Corp certified.

Using business for good.

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100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.


Swatch pack includes all fabrics and free shipping


100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.


Swatch pack includes all fabrics and free shipping


100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.


Swatch pack includes all fabrics and free shipping


55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.


Swatch pack includes all fabrics and free shipping


100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.


Swatch pack includes all fabrics and free shipping


Black Friday is the biggest sales event of the retail calendar, and last year Aussies were forecast to spend over $5.6 billion dollars that weekend on everything from clothes to cupcakes and carabiners. 

But once the dust settles and the standard 30-50% of orders are returned and processed, the true cost of Black Friday finally becomes apparent where as much as 80% of clothes bought in the sales end up in landfill according to the University of Leeds.

Yuk.

 

WE SAVED 28 POOLS WORTH OF WATER

Black Fridye Impact Report 2021 | WE SAVED 28 POOLS WORTH OF WATER | Citizen Wolf

“2021 was our biggest year ever, with a total of 1.93 MILLION litres of water saved thanks to Black Fridye” - Zoltan Csaki, cofounder Citizen Wolf

If you’ve been following us for any time, you’ll know that we don’t play the pump and dump sales game. Why? Because sales are a huge part of what's wrong with the default business model in fashion, symptomatic of a series of poor decisions made months before to prioritise profit over planet.

So instead of convincing people to buy shit they don’t need because it’s cheap, we instead urge our customers to give the clothes they already own a second life by overdyeing them black. You get all the dopamine of hauling something new for not much money, with 95% less carbon. Win-win.

We call it Black Fridye – the only sale that doesn’t cost the earth. 

And we’re thrilled to report that 2021 was our biggest year ever, with a total impact of 1.93 MILLION litres of water saved compared to making them new with virgin materials - equivalent to 28 backyard swimming pools!

 

WE WON A FANCY AWARD

 BLACK FRIDYE 2021 | We won a fancy award | Citizen Wolf

Although not technically a sale, we consciously choose to use and subvert the language and psychology of discounting when we decided to spin Black Fridye out of the Citizen Wolf mothership as it’s own standalone brand in 2020.

Fast forward a year, and the rebranded Black Fridye was recently awarded a Pinnacle (aka best-in-class) gong in the Design For Good / Environmental Responsibility category at the 2021 AGDA Design Awards

We couldn’t be more thrilled with the updated brand and website and the work of our friends at For Good Design Lab and our long-time photography collaborator, Peter van Alphen.

 

WE’RE DELIVERING SOON

All Black Fridye garments are currently with the dyehouse and scheduled to be back in our factory next week. After that we need a few days to process them, before sending them back to you to be loved (again) for many more years to come.

When they do arrive, we’d be thrilled if you can share the results and tag us @blackfridye and @citizenwolf