Made to measure with Magic Fit®

Faster and more accurate than a human tailor, Magic Fit® used advanced maths to make custom made easy.


Your height determines how long we make your Tee (obviously), but also sleeve length.


When combined with height and age your weight helps us predict body shape which can be qualified in the next step.


Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.


Your bra allows us to account for bust and is also statistically significant for predicting your hips.


Join 30,000+ people using Magic Fit®


Tell us what makes your body unique and we'll adjust your Magic Fit® to be just right.

Your Magic Fit® is saved and ready.

We've emailed your discount code to

Free remakes.

No returns required.

Made in Australia.

Ethically certified.

48% less carbon.

Sustainably made on-demand.

B Corp certified.

Using business for good.

Know what you want?

Tell us straight and we'll make it happen.

Short Crew


100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.

Swatch pack includes all fabrics and free shipping

100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.

Swatch pack includes all fabrics and free shipping

100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.

Swatch pack includes all fabrics and free shipping

55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.

Swatch pack includes all fabrics and free shipping

100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.

Swatch pack includes all fabrics and free shipping

Business, like life, is a journey. The first steps are always the hardest, fraught with an endless stream of decisions mixed with the frustration of never moving fast enough. Decisions made during those first months are often exciting, but not always fit for purpose on closer inspection years later.

One of our core values here at Citizen Wolf is ‘continuous improvement’, otherwise known as kaizen, the Japanese philosophy made famous by Toyota after WW2. We are constantly improving processes within the factory to deliver quality, custom-made products faster than ever before. 

And we apply that same thinking to our product. So whilst we stand by everything we make with free repairs for life, we’re also never quite satisfied that the product cannot be improved...

And so it was with our neck labels, which have gone full circle, and are now back to being naturally biodegradable organic cotton – the second last step on the road to 100% biodegradability.



The evolution of our neck tags | Citizen Wolf

Our first instinct – and indeed our first run of neck labels back in 2016 – were organic cotton. Unfortunately they were of the ‘mitred’ variety and folded up (and out) the back neck after going through the wash. A quick iron would set them back in place, but honestly who has time to iron?

So we went back to the drawing board. After much discussion with our supplier, we were advised to move to polyester labels which would better keep their shape after washing. After sampling and testing, we confirmed that polyester labels did in fact solve that problem, and in 2018 we changed our tags.

But in hindsight, we were applying only one filter to the decision, when in fact it should've been a more nuanced decision across all dimensions important to our business.

Because although we didn't know it at the time, more than 330 million barrels of oil are used to make polyester and other synthetic textiles every year – the equivalent of more than 21,000 Olympic swimming pools!

Even though each of our neck labels was a mere few grammes, we knew we couldn't add to that problem. Plus there's that other little problem of microplastics, but that's a whole other story...



Threads are the final step to 100% biodegradable Tees | Citizen Wolf

The job of kaizen is never finished by definition, and our next (and hopefully final) step to creating a 100% compostable Tee is to change our threads away from the industry-standard Rasant 120

Made in Germany by the Amann Group, Rasant is suitable for a wide range of machines and famous for its consistency, durability and tensile strength. No surprise, because it has a polyester core – great for strength, not so great for Mother Earth.

The alternative is Tencel thread, and our friends at A.BCH have done amazing work sourcing global suppliers for this niche product. The only downside is colour. Currently, Tencel is a bit like the Henry Ford of threads: you can have any colour so long as it’s black (or white, or maybe navy).

Thing is, colour is an extremely important part of what we do here at Citizen Wolf and something we are not prepared to compromise on. At the same time, we’re not exactly big enough to be order custom thread colours whose MOQs run into millions of metres (really).

We have toyed with the idea of having some Tencel threads and filling the colour gaps with Rasant, but it’s inelegant and unnecessarily complex running multiple supply chains for the same thing… 

But I have no doubt that we’ll solve this in the future. Until then, we can only hope to make the best decision for the moment, knowing full well that we are always lacking data and context, but needing to move forwards regardless. 

This is not the first time, nor will it be the last, that we back track on a decision.
And that makes us extremely happy.