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Made to measure with Magic Fit®

Faster and more accurate than a human tailor, Magic Fit® used advanced maths to make custom made easy.

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Your height determines how long we make your Tee (obviously), but also sleeve length.

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When combined with height and age your weight helps us predict body shape which can be qualified in the next step.

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Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.

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Your bra allows us to account for bust and is also statistically significant for predicting your hips.

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98 CM TORSO
98 CM BICEP
98 CM CHEST
98 CM WAIST
98 CM HIGH HIP
98 CM BUM

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100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.


Swatch pack includes all fabrics and free shipping


100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.


Swatch pack includes all fabrics and free shipping


100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.


Swatch pack includes all fabrics and free shipping


55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.


Swatch pack includes all fabrics and free shipping


100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.


Swatch pack includes all fabrics and free shipping


This year had a lot to live up to... With pandemic fatigue at an all-time high, humans had their sights set on this trip around sol to deliver good things.

So far, not so well-played 2022.

On the upside, we did get an all-new colour thank to the boffins at Pantone called Very Peri, crowned Pantone Colour of the Year for 2022. It might not seem like much, but in a landscape where we’ve all had our world shrink and subtract, bringing more colour into the universe feels like an outsized win.

Now, if your mind goes to the Portuguese hot sauce on hearing the name, you’re not alone. But although this colour is hot, it’s probably not what you’re expecting. In fact, until this year, this colour was just a (peri)twinkle in the colour god’s eye. For the first time in history, the custodians of colour custom created the shade for their Colour of the Year (COTY) forecast.

 

A periwinkle in time

MEET VERY PERI, PANTONE COLOUR OF THE YEAR 2022 | A periwinkle in time | Citizen Wolf

"Periwinkle seems the colour of grace, and not least because of the flower’s modest ordinariness. But there is always colour – it is the promise of joy." – David Scott Kastan

Pantone #17-3938 – aka Very Peri – is a nod to Vinca Major, the flower formerly known as Periwinkle. These creeping, perennial plants feature long stems, shiny foliage and striking purple star-shaped flowers.

Native to Europe and Northern Africa where it’s planted to stop weeds or as ground cover, Periwinkle has since made its way across to different continents as an ornamental or medicinal herb. In Italy, Periwinkle is known as Fiore di Morte (the flower of death) and is laid in wreaths on the graves of children. It’s also the origin of the ‘something blue’ from that wedding ditty. And thanks to its apparent aphrodisiac qualities, is also linked with sex work. True story.

And while the name references Pantone's own Deep Periwinkle, it’s not the same colour. Very Peri is bolder, spunkier, more charming and complex – as much blue as it is violet, created to pull focus to the sweeping potential that’s ours to seize.

 

Peri nice

"Encompassing the qualities of the blues, yet at the same time possessing a violet-red undertone, Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression." – Laurie Pressman, VP, Pantone Color Institute

Most of us have been in a place of pandemic-pause, only now finally starting to rediscover our freedoms and expression. The peeps at Pantone mixed Very Peri to, in their words, "help us embrace this altered landscape of possibilities, opening us up to a new vision as we rewrite our lives. Rekindling gratitude for some of the qualities that blue represents, complemented by a new perspective. Digital design helps us stretch the limits of reality, opening the door to a dynamic virtual world where we can explore and create new colour possibilities. "

In plain English, we’re living in flux, and Very Peri captures our emergence from the last few years of acute seclusion. Our perception and principles are rapidly and remarkably shifting, and not only is WFH the new normal, but the line between our actual and our digital lives have integrated.

 

 

 

Trendsetting tints

"Very Peri is a symbol of the global zeitgeist of the moment and the transition we are going through. As we emerge from an intense period of isolation, our notions and standards are changing, and our physical and digital lives have merged in new ways." – Pantone

The Pantone Matching System was created in 1963 as a way for the printing industry to tackle the complications of colour matching. You know, the famous fan-out catalogue assigning all colours, tints and tones a number? That.

The Pantone Colour of the Year (COTY) entered our collective context back in 2000, but it took seven years to really take off and become an influential part of our cultural aesthetic. To arrive at each year’s shade de jour, the institute takes cues from pop culture, marketing, social media, fashion and (somewhat unbelievably), politics.

‘The Pantone Colour of the Year reflects what’s taking place in our global culture, expressing what people are looking for that colour can hope to answer” said Laurie Pressman, Vice President of the Pantone Colour Institute.

This year, Pantone places the future in a completely new light: a merging of the physical and digital worlds – think the Metaverse. To reiterate this, the Very Peri announcement was celebrated at ARTECHOUSE in New York. A futuristic space that uses interactive tech to examine science and art. The event even featured a special Non-Fungible Token (NFT) room – completely intangible art you can own that exists only in the digital world.

That’s so next season.

 

Wear it and pair it

"A-list makeup artist Georgie Eisdell also created a holographic ‘Very Peri’ eye look on Anya Taylor-Joy (to match her dress), while Yara Shahidi paired her matte lavender eyeshadow with a flick of blue eyeliner." – Beautycrew

Almost as if by osmosis, the Pantone COTY makes its way into the wardrobes of trendsetters around the world. From jumpsuits, dresses, pants and boots to cardi’s, coats, skirts and shoes. But Very Peri is not only different but also newly minted, so no one really has much experience with it (it ain't Navy after all).

So – how to wear and pair it?

While Very Peri is a focus-puller, it can work well with everything from neutrals to brights. It’s unexpectedly flexible in its matchy-matchiness. Team it with white, pink, beige, green, orange and yellow.

The shade also shines when you add tactility – think sheath-like or plush. It’s magic in a metallic for dressy dos and is also at home as a fleece colour or some kickass accessories.

However you wear it, don’t be afraid – go forth and Very Peri yourself with aplomb.

 

 

Meet Very Peri, Pantone Colour of the Year 2022: now available in limited edition for Men's Magic Fit® T-shirts | Citizen WolfMeet Very Peri, Pantone Colour of the Year 2022: now available in limited edition for Women's and Men's Magic Fit® T-shirts | Citizen Wolf Meet Very Peri, Pantone Colour of the Year 2022: now available in limited edition for Women's Magic Fit® T-shirts | Citizen Wolf