Made to measure with Magic Fit®

Faster and more accurate than a human tailor, Magic Fit® used advanced maths to make custom made easy.


Your height determines how long we make your Tee (obviously), but also sleeve length.


When combined with height and age your weight helps us predict body shape which can be qualified in the next step.


Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.


Your bra allows us to account for bust and is also statistically significant for predicting your hips.


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Tell us what makes your body unique and we'll adjust your Magic Fit® to be just right.

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Made in Australia.

Ethically certified.

48% less carbon.

Sustainably made on-demand.

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Short Crew


100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.

100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.

100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.

55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.

100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.

Record-breaking rainfall across QLD and NSW has forced residents to evacuate. People have lost their homes, their pets, and tragically, some have even lost their lives. Our hearts break for everyone affected as we watch this climate disaster unfold. And we're angrier than ever at the incompetency of this government.


This is what the climate crisis looks like.

By 2050, 1.2 billion new climate refugees around the world could be displaced by these severe weather events.

As global temperatures continue to rise, weather patterns become more inconsistent, extreme, and dangerous.

If we don’t act to prevent further temperature rise – caused by emissions – floods, fires, and severe droughts are going to become more common. This year's floods have been a catalytic event forcing us to consider climate related disasters when choosing where to live and, by 2050, 1.2 billion new climate refugees around the world could be displaced by these severe weather events. Entire islands will disappear (including our Torres Strait Islands) and so will much of our beautiful coastline.

We have to act fast, and we have to act now.


What we're doing

Unfortunately, we're not the government. We can't pass legislation which would change the lives of Australians for generations to come.

But, we are garment manufacturers, and we've donated over $10,000 worth of Tees (through Lifeline and Thread Together) to be distributed to people who've lost everything.

In the scheme of things, it's not much, and it feels inconsequential, but we hope it's one less thing for affected families to think about.


What you can do

Each of us (financial situation allowing) can help alleviate the suffering and risk caused by the floods and ensure better public safety measures are in place for the future. 

If you want to support people and animals struggling right now, here are a few options:

  • Donate to local State Emergency Services.
  • Donate via GIVIT which connects grass-roots groups with items they need for their critical work. 
  • Donate to Wildlife Rescue Queensland and Wildcare Australia, who are caring for displaced and injured wildlife.

We also need to work to halt the climate crisis – otherwise we're (metaphorically and literally) trying to mop water off the floor without turning off the tap. We have to cut carbon emissions. We have to halt further deforestation and vegetation clearing.

The most significant thing we can do to help is to vote out the people who aren't taking the climate crisis seriously.

The Greens want to make coal and gas companies pay for flood damages, and transition Australia to 100% renewables. The Liberal government gives billions of dollars to fossil fuel companies. Vote. Them. Out.

While we push for government action on this, a great way to increase your individual impact is to get involved with climate groups.

HalfCut raises money to buy back land in the Daintree Rainforest. Some of our team is curretly taking HalfCut's REWILD Challenge and you can get involved too at https://rewildchallenge.org/.

Another great group is SEED Mob, an Indigenous youth led climate network campaigning for climate justice.

If those two aren't for you, there are plenty more initiatives out there for you to choose from. Find the one that fits your lifestyle and suits you best.

We're thinking of everyone impacted by the floods right now, and of everyone at risk of further climate related crises in the future.