Made to measure with Magic Fit®

Faster and more accurate than a human tailor, Magic Fit® used advanced maths to make custom made easy.

Your height determines how long we make your Tee (obviously), but also sleeve length.


When combined with height and age your weight helps us predict body shape which can be qualified in the next step.


Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.


Your bra allows us to account for bust and is also statistically significant for predicting your hips.


Get $10 right now.

Join our pack and save a blue swimmer (aka ten bucks) on your first made-to-measure Tee.

Coming Soon - Register For Texts + Save $20.

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Custom made to fit your 167cm body.


Tell us what makes your body unique and we'll adjust your Magic Fit® to be just right.

✅ FREE remakes

✅ FREE returns

Know what you want?

Tell us straight and we'll make it happen.

Short Crew


100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.

100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.

100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.

55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.

100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.

The Poplin Shirt in Organic Cotton Poplin 110GSM, Black

The Poplin Shirt


Which fabric?


Choose Colour


Magic Fit® technology.

Custom-fit to you.

Tweak anything with notes.

Tell us exactly what you want.

Free alterations.

No returns required.

48% less carbon.

Sustainably made on-demand.

Made in Australia.

Ethically certified.

B Corp certified.

Using business for good.

Versatile Sophistication

Experience classic elegance with The Poplin Shirt from Citizen Wolf. Cut from a luxuriously soft 110GSM organic cotton that gets better with age, this sustainable masterpiece accentuates your curves flawlessly because it's custom-made to fit your body with Magic Fit® technology.

Versatile for any occasion, it's crisp design and timeless details exude sophistication. And if your Magic Fit® details are already on file, you can order with a single click.

Elevate your wardrobe today.

  • Tapered fit
  • Pointed collar
  • French seams down the side
  • 'No Gape' personalised button placement at bust
  • Naturally plastic-free Corozo nut buttons
  • Personalised sleeve length hits perfectly
  • Luxurious Organic Cotton Poplin
  • Custom made with Magic Fit®
  • Ethically made in Australia
  • Free repairs for life

'No Gape' Personalised button placement.

There's nothing worse than having your bra show through a canyon-sized gap on the front placket. We use Magic Fit® to calculate the exact point at which your button should be placed based on your bust, and then we place all the other buttons relative to that one.

These (French) seams are made for rolling.

French seams offer superior craftsmanship and a cleaner aesthetic when you roll up the cuff, compared to cheaper overlocked side seams. The neatly enclosed seams enhance durability and provide a refined and timeless detail you'll grow to love more with each wear.

Luxurious Organic Cotton Poplin 110GSM.

Available in three timeless colours and crafted from premium organic cotton poplin, The Women's Poplin Shirt shirt embodies a shared commitment to sustainability and comfort. The 110GSM weight is lightweight and breathable with a luxuriously smooth handle that allows effortless movement throughout the day.

Corozo nut buttons are naturally plastic-free.

Opting for natural corozo nut buttons is a conscious choice for the environment that you'll appreciate. Sustainably sourced by hand on the beaches of Panama, corozo nut buttons are plastic-free and biodegradable to reduce the overall environmental impact of your shirt and create the most eco-friendly product possible.


We're Ethical Clothing Australia accredited which means you can shop guilt-free, knowing the people who made your clothes have been paid fairly and are working under the right conditions – sadly all too rare in the globalised fashion game.



Magic Fit® is more accurate than a human tailor (and way faster), but if your Poplin Shirt isn't perfect, we'll replace within the first 30 days for free. The process is incredibly easy, all we need is a few photos of you wearing the garment so we can calibrate the changes, and then we'll roll a new one into production.