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Made to measure with Magic Fit®

Faster and more accurate than a human tailor, Magic Fit® used advanced maths to make custom made easy.

Gender

Your height determines how long we make your Tee (obviously), but also sleeve length.

CM
Height

When combined with height and age your weight helps us predict body shape which can be qualified in the next step.

KG
Weight

Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.

Date
D.O.B

Your bra allows us to account for bust and is also statistically significant for predicting your hips.

AU
BRA


Join 30,000+ people using Magic Fit®

98 CM TORSO
98 CM BICEP
98 CM CHEST
98 CM WAIST
98 CM HIGH HIP
98 CM BUM

Tell us what makes your body unique and we'll adjust your Magic Fit® to be just right.


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Free remakes.

No returns required.

Made in Australia.

Ethically certified.

48% less carbon.

Sustainably made on-demand.

B Corp certified.

Using business for good.

Know what you want?


Tell us straight and we'll make it happen.





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100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.


Swatch pack includes all fabrics and free shipping


100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.


Swatch pack includes all fabrics and free shipping


100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.


Swatch pack includes all fabrics and free shipping


55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.


Swatch pack includes all fabrics and free shipping


100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.


Swatch pack includes all fabrics and free shipping


Last week we successfully closed our CSF (crowd-sourced funding) raise on Birchal with more than $1 million invested by 499 people to help us unfuck the fashion industry for good. We could not be more humbled by the support, including many of our best customers who took a giant leap of faith to become our business partner.

We want to say thank you to everyone who invested – we cannot wait to crack on with our plans to grow the business by scaling our Magic Fit® technology to any garment, for any body, anywhere in the world.

Because Citizen Wolf was never about T-shirts.

Six years ago we set out to change the fashion industry by proving it was possible to put customers at the centre of a brand making only the clothes they want to wear in the most sustainable and ethical way possible.

As much as we love Tees – and are now well-known for them – Citizen Wolf was never about Tees. They were simply our proof of concept to validate an entirely new blueprint for the way clothes are made at scale: zero-waste, custom-fit and circular. Since then, we’ve sold over 50,000 Magic Fit® Tees and have proven beyond a shadow of a doubt that it is possible to re-engineer the system for making clothes to be better for customers and the planet at the same time.

Now it’s time to scale out both the brand and the technology by making more of the clothes you want to wear and also selling overseas. Because as much as we love Sydney and Australia, the idea behind Citizen Wolf is bigger than the land of sweeping plains.

In many ways, this is the end of the beginning for us and the start of a new chapter. We couldn’t be more excited for what comes next, because together we will change the world!

Zoltan, Eric & Rahul
Cofounders

 

 

 

Thanks from our Cofounders

 

 

PS – Did you see our Birchal video?