Made to measure with Magic Fit®

Faster and more accurate than a human tailor, Magic Fit® used advanced maths to make custom made easy.


Your height determines how long we make your Tee (obviously), but also sleeve length.


When combined with height and age your weight helps us predict body shape which can be qualified in the next step.


Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.


Your bra allows us to account for bust and is also statistically significant for predicting your hips.


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Tell us what makes your body unique and we'll adjust your Magic Fit® to be just right.

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Free remakes.

No returns required.

Made in Australia.

Ethically certified.

48% less carbon.

Sustainably made on-demand.

B Corp certified.

Using business for good.

Know what you want?

Tell us straight and we'll make it happen.

Short Crew


100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.

100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.

100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.

55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.

100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.

This week is Fashion Revolution Week, a global campaign encouraging us all to collectively re-imagine a just and equitable fashion system for people and the planet.

Born out of the Rana Plaza collapse, Fashion Revolution encourages everyone to consider the simple question "who made my clothes?" in an attempt to bring light to the fact that the fashion industry is built on garment worker exploitation. Ten years on, there has been little progress with fashion brands churning out clothes even faster than before.


Re-engineered to slow things down

While we love making you the perfect Tee, we’re all about transforming this messed up industry. Citizen Wolf exists to re-engineer the fashion industry away from waste and injustice - a by-product of fast fashion. In a climate crisis fueled by greed, we're working to make clothes you'll love and be proud to wear. We've flipped the entire process on it's head to make it better for you, better for makers, and better for the planet.

Here's how it works.


1. We ask "What do you want?"



The fashion industry mass produces and over produces. We don't.

We make exactly what you want, when you want it and it's all thanks to Magic Fit®. Best of all, when you order, you have the chance to tell us exactly what you want. Extra long sleeves? A pocket on the front? A hole for your second head? We’ll do whatever you want, it really is your Tee.

While brands like H&M and Urban Outfitters burn their unsold stock, every Tee we sell is made on demand. This prevents over production and results in a 48% reduction of carbon emissions. We're happy knowing that every Tee we make already has a loving home waiting for it.


2. We laser cut in the fabric you choose

Every Tee we make is custom fit meaning every Tee needs to be cut individually; rather than cutting hundreds of standard sizes at a time. Your Magic Fit® Tee pattern is laser cut alongside any other Tees which are in the same fabric and colour. All off-cuts are turned into zero-waste tote bags and scarves.

It's a system we've developed to allow us to make garments on demand and at scale. We're proud of what we've created and hope the rest of the industry will adopt it one day.


3. We sew in our own factory

All our Tees are made in our Sydney factory. When it comes to fair fashion, brands shouldn’t ask you to take their word for it – even if they’re making clothes in-house like we are. That’s why we’re accredited by the stringent Ethical Clothing Australia certification, which ensures fair living wages and safe conditions.

We give x4 more of the cost of our Tees to the people who sew them compared to Aussie fast fashion brands – and our Tees cost a bit more too, so that everyone gets what they deserve.


4. We make sure it's perfect

Our office is under the same roof as our production team. We do it this way so that we can make sure – quite literally – that no one making our clothes does so in conditions we wouldn't want to work in ourselves. This also helps with quality control of your Tees, so what you get sent is exactly what you asked for.


5. We promise to repair your clothes. Free.

The longer you wear your Tee, the longer it stays out of landfill. Had it for years and years before you need repairs? No worries, this is a lifetime promise.

We're happy to cover the cost of repairs because it's a small price to pay to avoid over consumption.

While we’re proud of how Citizen Wolf runs, this shouldn’t be anything exceptional – and we’re going to keep working for an industry where living wages and comfortable work conditions are the norm, not a selling point.

That’s it from us for now, so happy Fashion Revolution Week everyone, and remember to keep asking "who made my clothes?". It's a small act capable of changing lives.