Magic Fit® replaces the measuring tape.

Faster and more accurate than a human tailor, Magic Fit® uses technology to make custom easy.


Gender

Your height determines how long we make your Tee (obviously), but also sleeve length.

Height
CM

When combined with height and age your weight helps us predict body shape which can be qualified in the next step.

Weight
KG

Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.

D.O.B
Date

Your bra allows us to account for bust and is also statistically significant for predicting your hips.

BRA
AU


Your Magic Fit® Tee.

CHEST 
WAIST 
HIP 
LENGTH 

When you’re ready to buy, tell us what makes your body unique and we’ll customise these measures even further...


Know what you want?


Tell us straight and we'll make it happen.





Short Crew


Or 4x payments of

 $69  

with

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100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.


Free shipping on all swatches


100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.


Free shipping on all swatches


100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.


Free shipping on all swatches


55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.


Free shipping on all swatches


100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.


Free shipping on all swatches


Howlin' — Press

Staying relevant amongst unique brands - a podcast.

Last year, and long before COVID19 changed the world of conferences forever, our Co-Founder Eric sat down with Marc Raco at the Online Retailer Conference to discuss how deep authenticity can be cultivated and how to remain relevant a growing marketplace of unique brands.

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Ugg boots and techno utopianism – a podcast.

Last week our Co-Founder Zoltan had a virtual sit down with Madeleine Park, stylist and host of the Style Stories Podcast – and the pressure was on because whilst Zoltan is many things, a vintage fashion hound ain't one of them!

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Honoured to be named #7 on Ragtrader's Tech 20 list!

We’re chuffed to announce that our co-founder Zoltan Csaki has been named as one of the most influential people in online fashion for 2020 in Australia!

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Serendipity, Podcasts and Golden Retrievers.

It’s funny how things happen at the best of times, but the story of how our co-founder Zoltan ended up on Metigy's 'Forward Thinking' podcast is one for the ages.

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Honoured to be one of Vogue's 'Future Sixty' agitators.

This month Vogue Australia celebrates 60 years at the forefront of the local fashion industry, and to celebrate the milestone they've curated a list of sixty of Australian "agitators" that are "set to define the coming years" and we made the cut!

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Innovation Champion of the Year.

Last night we won the coveted ‘Innovation Champion of the Year’ award at the National Retail Awards for our tech stack that makes tailoring at scale both simple and viable.

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On national TV (again!) about modern slavery.

Hot on the heels of opting-in to the Modern Slavery Act last week, we were interviewed by SBS World News about how we’re cleaning up the industry by radically shortening our supply chain. Watch the full segment here.

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We won Gold at the Good Design Awards!

The Good Design Awards are Australia’s oldest and most prestigious innovation awards and we're extremely proud to have won a gold trophy in the fashion impact category for Citizen Wolf's on-demand, zero waste manufacturing model. Yay!

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'How big data will change your wardrobe' as featured in The Australian Financial Review

Today we're humbled to be featured in the AFR's Luxury Magazine on the tech-enabled future of fashion, alongside industry heavyweights like Simon Collins the ex-Dean of Fashion at Parsons, and Craig Crawford the ex-VP IT Strategy at Burberry.

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Vogue Codes 2019 Melbourne

Our Co-Founder Zoltan Csaki was down in Melbourne yesterday speaking at the Vogue Codes on a panel called ‘Futureproof Fashion: Sustainability's Digital Edge’ and how technology is enabling a more planet-friendly industry. Music to our little ears, because for all the rhetoric, sustainability (sadly) remains the ugly step-sister of the industry.

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