Made to measure with Magic Fit®

Faster and more accurate than a human tailor, Magic Fit® used advanced maths to make custom made easy.


Your height determines how long we make your Tee (obviously), but also sleeve length.


When combined with height and age your weight helps us predict body shape which can be qualified in the next step.


Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.


Your bra allows us to account for bust and is also statistically significant for predicting your hips.


Join 30,000+ people using Magic Fit®


Tell us what makes your body unique and we'll adjust your Magic Fit® to be just right.

Your Magic Fit® is saved and ready.

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Free remakes.

No returns required.

Made in Australia.

Ethically certified.

48% less carbon.

Sustainably made on-demand.

B Corp certified.

Using business for good.

Know what you want?

Tell us straight and we'll make it happen.

Short Crew


100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.

100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.

100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.

55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.

100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.

When it rains, it pours and with our Birchal EOI phase coming to a close, we've been featured in a bunch of press across mediums. We're chuffed knowing that so many people are finding out how our radically simple premise of making only what we sell is also driving radical results with 3.5x higher customer loyalty, and 4x lower returns than the Aussie ecommerce average.



Citizen Wolf has a simple pitch to investors: "Help us unf--k the fashion industry."

The ever so lovely Glynis Traill-Nash dropped by our factory to get the full scoop on just what it is we're hoping to achieve. We told her how the grand plan was never just about T-shirts, explained how Magic Fit® can be 94% accurate, and talked about how the money we raise from Birchal will be used.

You can read the full article here (paywall).


2GB RADIO, TickerNews, Ausbiz TV

Our cofounders Zoltan & Eric also had the opportunity to go on the radio as well as a few digital TV channels to share the Citizen Wolf story and explain why it's  vitally important that we re-engineer the way clothes are made at scale, as well as how our approach creates a product that is better for people and better for the planet.



Future investor night livestream

We've had over 1100 people express interest in becoming a shareholder – which is incredible! – and if it's something that you're also considering, we'll be livestreaming our future investor session this evening (Wednesday 22/06) at 6:30pm. Tune in to hear our plans for the future, as well as have the opportunity to ask us any questions you might have...


Become a shareholder in Citizen Wolf