Magic Fit® replaces the measuring tape.

Faster and more accurate than a human tailor, Magic Fit® uses technology to make custom easy.


Gender

Your height determines how long we make your Tee (obviously), but also sleeve length.

Height
CM

When combined with height and age your weight helps us predict body shape which can be qualified in the next step.

Weight
KG

Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.

D.O.B
Date

Your bra allows us to account for bust and is also statistically significant for predicting your hips.

BRA
AU


Your Magic Fit® Tee.

CHEST 
WAIST 
HIP 
LENGTH 

When you’re ready to buy, tell us what makes your body unique and we’ll customise these measures even further...


Know what you want?


Tell us straight and we'll make it happen.





Short Crew


Or 4x payments of

 $69  

with

Checkout

100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.


Free shipping on all swatches


100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.


Free shipping on all swatches


100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.


Free shipping on all swatches


55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.


Free shipping on all swatches


100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.


Free shipping on all swatches


Last year, and long before COVID19 changed the world of conferences forever, our Co-Founder Eric sat down with Marc Raco at the Online Retailer Conference 2019 to discuss how deep authenticity can be cultivated and how to remain relevant in a growing marketplace of unique brands.

"It's not a principle until it costs you money" - Bill Bernbach

 

Listen to the podcast to get the low down on our origin story as well as how we developed the Magic Fit® algorithm via our first shop which would more accurately be described as a data-gathering exercise dressed up as a clothing store. 

You’ll also hear about how we balance the duality within the brand between the hyper-personal requirements of made-to-measure with what it means to be a good citizen of the world. And Eric also explains how Tees are a trojan horse into our much larger mission of moving the fashion industry from inherently wasteful mass-production to the eco friendly future of mass tailoring.

Plus there’s even a story about how Eric’s career in sales started at the tender age of only 5 years old, slinging Casio watches at Paddy's markets - true story!

And if you're keen to hear more, our other Co-Founder Zoltan is speaking at this year's Online Retailer Conference in October 2020, with tickets available soon.