Made to measure with Magic Fit®

Faster and more accurate than a human tailor, Magic Fit® used advanced maths to make custom made easy.


Your height determines how long we make your Tee (obviously), but also sleeve length.


When combined with height and age your weight helps us predict body shape which can be qualified in the next step.


Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.


Your bra allows us to account for bust and is also statistically significant for predicting your hips.


Join 30,000+ people using Magic Fit®


Tell us what makes your body unique and we'll adjust your Magic Fit® to be just right.

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Free remakes.

No returns required.

Made in Australia.

Ethically certified.

48% less carbon.

Sustainably made on-demand.

B Corp certified.

Using business for good.

Know what you want?

Tell us straight and we'll make it happen.

Short Crew


100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.

100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.

100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.

55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.

100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.

We’ve been making custom-fit tailored Tees for some time now. Each one measured by hand, cut by hand and sewn by hand. You could say we’ve taken quite a hands-on approach to making sure we get every T-shirt absolutely perfect.

When we started, everyone in the industry told us tailoring at scale couldn’t be done. Today we say they’re wrong and reap what we have sewn with the debut of Magic Fit® -

Magic Fit® is our algorithmic solution to ill-fitting clothes, overproduction, and subpar shopping experiences.

And it’s really, really easy to use. All we need is three (or four) bits of info to create made-to-measure Tees perfectly tailored to fit your body:

  • Height
  • Weight
  • Date of Birth
  • Bra (for women)

No measuring tapes, no “standard” sizes, and nothing to try on. Voilà!

Custom fit to your body with magic mathematics.


Magic Fit® = (Stats + Experience) x You.

There are two interwoven layers to the Magic Fit® algorithm, statistics and experience. Stats was the easy bit and we looked at over 196 million data points (yes, really!) across multiple anthropological data sets.

However, there was one glaring problem, we had zero experience in making garments! Our parents weren’t tailors so we never inherited the gene. So we started from first principles and this turned out to be our greatest advantage.  

No measuring tapes, no “standard” sizes and nothing to try on. Voilà.

We were, and still are, outsiders to the garment industry able to see their archaic practices for what they were: legacy systems centred around standard sizes and mass production.

Thousands of IRL Tee fittings at Citizen Wolf helped create Magic Fit®

Sourcing graded patterns was simple, but then came the task of understanding how they should be adjusted for every body. And so, from our humble shop in Darlinghurst, we began conducting manual fittings.

We’ve seen the same tee shirt worn by thousands of people – it must be a record. Men, women, short, tall, busty, petite, fit… and not so fit. We know where a Tee is likely to pinch or pull, where it might sag and where it could bag.

It’s safe to say we’ve got a complete understanding of the humble Tee, allowing all that statistical data to finally be put to use.

We’ve seen the same tee shirt worn by thousands of people – it must be a record.

And so, here we are.

Magic Fit® takes inputs which are unique to you and calculates skin measurements using a statistical model. This statistical model is then coupled with the more human element – experience – to apply tolerances and create your individual Tee shirt pattern. It’s our next step to making perfect fit accessible to everyone, our next step to reducing textile waste, and our next step to helping you truly love the clothes you wear.

All Citizen Wolf Tees are made-to-measure and can be purchased online in three simple steps:

  1. Choose a style
  2. Pick your favourite fabric
  3. Add Magic Fit®

It’s tailoring simplified and every Tee comes with free alterations should you need them. So give Magic Fit® a spin and if you have any recommendations, criticisms, or questions, we're all ears...