Magic Fit® replaces the measuring tape.

Faster and more accurate than a human tailor, Magic Fit® uses technology to make custom easy.


switch to inches
Gender

Your height determines how long we make your Tee (obviously), but also sleeve length.

Height
CM

When combined with height and age your weight helps us predict body shape which can be qualified in the next step.

Weight
KG

Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.

D.O.B
Date

Your bra allows us to account for bust and is also statistically significant for predicting your hips.

BRA
AU


Your Magic Fit® Tee.

CHEST 
WAIST 
HIP 
LENGTH 

When you’re ready to buy, tell us what makes your body unique and we’ll customise these measures even further...


Welcome to the Pack!

Use 'BLUESWIMMER' at checkout for $10 off your first Magic Fit® Tee.

Know what you want?


Tell us straight and we'll make it happen.





Short Crew


Or 4x payments of $69 with

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100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.


Swatch pack includes all fabrics and free shipping


100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.


Swatch pack includes all fabrics and free shipping


100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.


Swatch pack includes all fabrics and free shipping


55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.


Swatch pack includes all fabrics and free shipping


100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.


Swatch pack includes all fabrics and free shipping


Howlin'

'How big data will change your wardrobe' as featured in The Australian Financial Review

Today we're humbled to be featured in the AFR's Luxury Magazine on the tech-enabled future of fashion, alongside industry heavyweights like Simon Collins the ex-Dean of Fashion at Parsons, and Craig Crawford the ex-VP IT Strategy at Burberry.

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Vogue Codes 2019 Melbourne

Our Co-Founder Zoltan Csaki was down in Melbourne yesterday speaking at the Vogue Codes on a panel called ‘Futureproof Fashion: Sustainability's Digital Edge’ and how technology is enabling a more planet-friendly industry. Music to our little ears, because for all the rhetoric, sustainability (sadly) remains the ugly step-sister of the industry.

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Last minute Mother's Day gift?

Stuck for something to get mum this Mother's Day? Treat her to a T-shirt design session in our gorgeous Haymarket store with free champagne. Win-Win.

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Chatting with Clare Press for her Wardrobe Crisis podcast.

Tune in to hear our Co-Founder Zoltan's thoughts on the future of fashion, why the world doesn't need more T-shirts (with an asterix!) and how Citizen Wolf is working tirelessly to make sure that tailoring the clothe we wear everyday will help to save the planet.

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Striving for balance on International Women's Day.

This International Women’s Day March 8, 2019 we're profiling four incredible women from Sydney at different stages in their lives. Follow us on Instagram to hear their stories and join our competition to win 2x $100 vouchers.      

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A Short History of Hemp: From The First American Flag To Your New Summer Tee

Hippie or hipster, it’s finally time to believe the hype around hemp clothing. The magical fiber is fast growing, requires relatively low amounts of water and little to no pesticides which makes it the eco-friendly fabric of your dreams. What you may not know is the rich history of marijuana’s sober cousin, how it fell out of favour and how it’s coming back!

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High Time for Hemp: The Ancient Eco Fabric Making a Comeback

The world of fabrics is really confusing and it's often difficult to know which to choose in terms of sustainability. With resources running dry and climate change in full swing, we have a limited amount of time to start finding new materials which is why we’ve decided to make an old material new again… it's high time for hemp!

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'A New Future For The Fashion Industry' - Citizen Wolf On Display At The Powerhouse For Fashion Revolution.

Fashion Revolution – a global fashion movement - has selected four brands to go on display to represent the future of ethical and sustainable fashion as part of the MAAS Design Award 2018 with Good Design Australia. One of these forward-thinking brands is Citizen Wolf – check us out at live and direct the Powerhouse Museum exhibition till March!  

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It's official! We're Ethical Clothing Australia accredited.

We've been proudly making in Australia since we began over 2 years ago, so we're thrilled to announce that we're officially Ethical Clothing Australia accredited! It's been a long time coming but it's just the beginning of our journey to formalising how we operate and act as a co-inhabitor of the only one planet that we have.

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Magic Fit meets "magic cotton" on SBS World News.

Last week we were lucky enough to be interviewed on national TV about the CSIRO's new R&D project dubbed "magic cotton" which is attempting to make naturally biodegradable cotton act like synthetic fibres without all the microplastic nasties. Watch the full segment here!

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