Made to measure with Magic Fit®

Faster and more accurate than a human tailor, Magic Fit® used advanced maths to make custom made easy.


Your height determines how long we make your Tee (obviously), but also sleeve length.


When combined with height and age your weight helps us predict body shape which can be qualified in the next step.


Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.


Your bra allows us to account for bust and is also statistically significant for predicting your hips.


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Short Crew


100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.

Swatch pack includes all fabrics and free shipping

100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.

Swatch pack includes all fabrics and free shipping

100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.

Swatch pack includes all fabrics and free shipping

55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.

Swatch pack includes all fabrics and free shipping

100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.

Swatch pack includes all fabrics and free shipping

If you notice the Sydney Opera House has its lights off this Saturday, it’s not because they’ve had a power-cut, but instead  because the 27th March marks Earth Hour, the annual movement shining a light on climate change by (ironically?) switching off the lights for 60 minutes.

This globally recognised symbol of solidarity is a way of showing support for the necessary switch to a renewables-based economy to save our planet. Earth Hour started here in Sydney 14 years ago and has grown into one of the most recognised global movements for awareness and demand for action on climate change. Today, it sees millions of people across 7,000 cities worldwide making the #SwitchForNature: from global icons like the Empire State Building, London Bridge and Sydney’s very own Opera House  all getting involved.

Earth Hour is a powerful visual reminder that a collective of like-minded individuals moving in the same direction can affect great change. But we all know that change (unfortunately) doesn’t happen at the flick of a switch, so for us here at Citizen Wolf, March 27th is more about taking the time to make long term commitments to change our behaviour to save the planet. To that end, here are four changes we urge you to also consider making to reduce your carbon footprint, beyond turning the lights off.



Solar Panels

“Installing a small 1 kW solar electricity system prevents the release of an incredible 1.5 tonnes of carbon every year.” - Solar Gain

Did you know Australia has the highest solar capacity in the world at 600 watts per capita? That’s because installing solar panels is one of the most practical and efficient ways to reduce the carbon footprint of your household – the sun isn’t going anywhere for another 5 billion years, so after the installation costs you’ll be blessed by making good use of mother nature’s very own nuclear reactor in the sky. According to Solar Gain, by installing just one small 1 kW solar electricity system can prevent the release of 1.5 tonnes of carbon every year!



Switch to green energy

“It’s not a principle until it costs you money” - Bill Bernbach

If we owned the building, our factory roof would be covered in solar panels. Sadly we don’t (yet) so the next best thing is using a renewable energy provider like Red Energy. We’re on their ‘Green Power’ plan which uses Government accredited renewable sources such as hydro, wind and solar. Bill Bernbach will be happy to know this costs us an additional $0.0583/kWh, but the good news is that the more people who join up, the more renewable energy we’ll have in the grid which will eventually lead to lowering the cost. Simple solution: let's all do it!



Bank Australia

“Is the money in your bank doing good or harm?” - Bank Australia

Do you know where your super fund or bank is investing your money? We should never underestimate the power of money, because where we invest it creates the future, whether it’s the one we want or not..

If you don’t know where your bank invests your money on your behalf, the unfortunate answer is that it probably includes fossil fuels. Bank Australia on the other hand is committed to climate action by investing in renewable energy and refusing to fund these extractive industries or live animal exports. We put our money where our mouth was last year and made the switch, and we’ve been sleeping well ever since. You can read that story here.

Banking is one thing, but the investment behemoth is unquestionably the superannuation industry. Which is why Australia's first fossil-fuel-free superannuation fund is so exciting (as far as financial products go!) FutureSuper is on a mission to facilitate the movement of money into clean energy projects and like Bank Australia, are fully transparent with where your hard earned dosh is actually being invested (hint, it’s not coal!).




“An international scorecard ranked Australia second-worst for transport energy efficiency” - The Australian Climate Council

Transport is Australia’s 3rd largest source of greenhouse gas emissions, and cars make up for roughly half the total. Which is why if everyone could invest in an electric car we’d decrease our overall carbon emissions by 18%! There are currently only 7,300 electric cars on Australian roads which makes up approximately 0.2 per cent of annual new car sales, but according to NRMA CEO Rohan Lund, we should expect to start seeing targets banning the sale of new petrol-driven cars around 2030. Audi has just announced it will cease development on new internal combustion engines (ICE), and Volvo has committed to selling 100% electric vehicles by 2030. The tide has well and truly turned on history’s most famous inventions...

But if a hybrid isn’t on the cards just yet, how about making a pledge to catch more public transport? Your wallet and the planet will both thank you.

If you’re not ready to switch the keys for an Opal Card just yet, the greenest way to get around (and stay fit) is by putting the pedal to the metal and hopping on a bike. But If you're strongly opposed to helmet hair, there’s always good old-fashioned walking. Not exactly revolutionary, but even if it’s just a part of the commute you’ll reduce your carbon footprint and your stress too. Just don’t forget to stop and smell the roses along the way!

“Morning exercise improves attention, visual learning, and decision-making.” - 2019 study, British Journal of Sports Medicine 


Make the #SwitchForNature

There’s many ways to join the Earth Hour movement this year, by having a candle-lit dinner or perhaps having a screening of ‘Our Planet: Our Business’. But most importantly, we urge you to use this annual reminder to #SwitchForNature to do something that takes us one step further towards a renewables-based future every hour.

8.30pm on Saturday 27 March 2021
8:30-9:30PM LOCAL TIME

You can register and find more ways to participate in Earth Hour 2021 here