Made to measure with Magic Fit®

Faster and more accurate than a human tailor, Magic Fit® used advanced maths to make custom made easy.


Your height determines how long we make your Tee (obviously), but also sleeve length.


When combined with height and age your weight helps us predict body shape which can be qualified in the next step.


Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.


Your bra allows us to account for bust and is also statistically significant for predicting your hips.


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Tell us what makes your body unique and we'll adjust your Magic Fit® to be just right.

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Made in Australia.

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Sustainably made on-demand.

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Short Crew


100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.

100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.

100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.

55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.

100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.

Today is International Women’s Day, which for the past century has been the day of global recognition for women’s social, economic, cultural and political achievements. In celebration of this year’s theme of Women in Leadership, we’re sharing 5 of our favourite books by 5 incredible women who #ChooseToChallenge.

But it’s also a day to acknowledge the systemic inequality that women face. With fast fashion at the crux of garment worker exploitation (80% of which are women), continuing to work toward shaping a more equal future has never felt closer to home.

"Clothes aren't going to change the world, the women who wear them will" - Anne Klein


No One is Too Small to Make a Difference by Greta Thunberg

Greta Thunberg No One Is Too Small to Make a Difference'

No One Is Too Small to Make a Difference is a collection of inspiring speeches by 16-year-old Swedish climate activist, Greta Thunberg. From #FridaysforFuture rallies to UN Climate Action Summit - this little book will inspire you to take big action, no matter how small you may feel.




A Zero Waste Life by Dr Anita Vandyke

Dr Anita Van Dyke A Zero Waste Life

"Plastic is mother nature's non-renewable resource, time is ours. Let's not waste either one."

Zero Waste warrior Anita Vandyke shows us how the little changes we make in our everyday lives can make a difference. A Zero Waste Life is a simple guide to reduce your waste by 80% in 30 days, and in doing this gain more time, more purpose and ultimately, more happiness.




Green Is The New Black by Tamsin Blanchard

Green Is The New Black by Tamsin Blanchard

Fashion journalist, author, and lecturer Tamsin Blanchard teaches us how to save the planet in style with her green survival manual Green Is The New Black. She educates us on the issues within the fashion industry from how our shopping addictions contribute to climate change, to who made our clothes, to a directory on where to shop with the planet in mind.




Rise & Resist by Clare Press

Rise & Resist by Clare Press

"While you, Fashion, keep women like me in rich countries supplied with pretty shoes and frocks, at ever cheaper prices; it is our sisters in poorer countries who pay the true cost."

Sustainable fashion expert Clare Press is a journalist, speaker and presenter of the Wardrobe Crisis Podcast. In her book Rise & Resist, she takes a deep dive into the new activism happening around the world and urges us to all be a part of the solution to environmental and social justice. 




Glimpses of Utopia by Jess Scully

Jess Scully Glimpses of Utopia

Glimpses of Utopia is a refreshingly optimistic and practical guide to working towards a fairer world. Jess Scully is Deputy Lord Mayor of Sydney and shares creative solutions to combat the enormous challenges we’re facing, from climate change to inequality to disruptive technology.