Magic Fit® replaces the measuring tape.

Faster and more accurate than a human tailor, Magic Fit® uses technology to make custom easy.


Gender

Your height determines how long we make your Tee (obviously), but also sleeve length.

Height
CM

When combined with height and age your weight helps us predict body shape which can be qualified in the next step.

Weight
KG

Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.

D.O.B
Date

Your bra allows us to account for bust and is also statistically significant for predicting your hips.

BRA
AU


Your Magic Fit® Tee.

CHEST 
WAIST 
HIP 
LENGTH 

When you’re ready to buy, tell us what makes your body unique and we’ll customise these measures even further...


Know what you want?


Tell us straight and we'll make it happen.





Short Crew


Or 4x payments of

 $69  

with

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100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.


Free shipping on all swatches


100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.


Free shipping on all swatches


100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.


Free shipping on all swatches


55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.


Free shipping on all swatches


100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.


Free shipping on all swatches


Howlin'

How to Measure a Tee

If you already have a favourite Tee and you want something to fit similarly, sometimes it’s just easier to measure that Tee and we can match the fit. It’s super easy, all you need is a flexible measuring tape* and a flat, hard surface. Grab the Tee where the shoulders meet the neck and aggressively shake it a few times like a Polaroid picture. Lay the Tee on the table, smooth out any wrinkles and follow these steps: Front Length: Measure from where the shoulder meets the neck (High Shoulder Point or HSP) straight down to the bottom hem. Sleeve length: Measure from the shoulder seam to the sleeve opening. Sleeve opening: Measure along the hem from one side to the other. Chest: Find where the...

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Hello Magic Fit®

Magic Fit® is Citizen Wolf's algorithmic solution to ill-fitting clothes, overproduction and subpar shopping experiences. Best of all there's no measuring tapes, no “standard” sizes and nothing to try on... Yes, really!

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Personal uniforms of the rich and famous.

Thinking about developing a signature style that revolves around a personal uniform? You're not alone! Lots of successful, creative people have done just that. After all, when you've got a multi-zillion dollar corporation to run, songs to write, and things to create, who has time to stand in front of a packed closet wondering what to wear in the morning? There are plenty of style icons to look up to when it comes to developing the perfect uniform. That's not to say you should copy any of the looks suggested below. Instead, get inspired by the panache and total confidence of the great minds here — and then get cracking on your own superhero uniform (capes not required).   Mark Zuckerberg...

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How to create your signature look.

Do you want to look like everyone else? OK, dumb question. Of course you don't! You're a stand-out personality, and your clothing should reflect that. And believe it or not, the best way to do that is to edit, not add. We've run down the practical benefits of downsizing your wardrobe, but today is all about aesthetics. Minimising your wardrobe is easy, but you don't want to minimise your style. Instead, careful selection of a few stand-out items will help you create a signature look that will get you noticed.   Make a Statement Without Saying a Word For better or worse, your clothes make a strong first impression. So what is it you want to say? You can design...

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Declutter your wardrobe, change your life.

Minimalism is having a moment. Whether it's Marie Kondo teaching the world to keep only the things that "spark joy" in their lives or Twilight star Robert Pattinson's devotion to a nearly empty closet, ditching your extraneous stuff has never been cooler. In our last post we talked about how living like a superhero requires a uniform. If you're ready to make the leap into sartorial greatness in a single bound, today's post is for you. Before you can embrace the art of your personal uniform though, you'll have to declutter your old one. A word of warning: it requires a pretty ruthless sense of who you are as a person and the image you want to project to the...

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Why you need a personal uniform.

Quick: Make a list of the top five most important things in your life. No pencil required — you can do this in your head. Your list is totally personal and unique to you, but we probably share some of the same broad strokes. Family? Check. Friends? Of course. Perhaps your work or a passion project or ultra-cool hobby rounds out your list. You know what almost never makes anyone's list? Clothes.

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So ummm... we're a finalist for the Prix De Marie Claire 2017 🏆 😂

Citizen Wolf was nominated as a Finalist for Best Ethical Brand at the OTT glam Prix De Marie Claire 2017 Awards last night. Held every two years, they’re a celebration of the crème de la crème in Australian fashion. To be running with the industry’s best is an incredible honour and humbling experience for this scrappy young pup. While we’ve been leaping around in circles with excitement, the real praise belongs to our amazingly hard working team, and especially to you for supporting our mission to change the world for the better. We started Citizen Wolf with a simple thought: that clothes should be made to fit you, and not the other way around. After all, you’re at your best when you...

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Who's Your Valentine?

Ahhh February... The last days of summer and the end of the holiday period, catapulting us back to working reality. Luckily to sweep us off our feet again, its also the official month of LUUUUUURVE and we're celebrating with special prices.

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Sam Wines x Citizen Wolf

The Perfect White Tee; the ultimate piece in your wardrobe to bring everything else together. With so many ways to wear it your styling options are pretty much unlimited, so to help you navigate these endless waters we've teamed up with Sam Wines for some inspo...

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The Road To Perfect Tees

Like any new start-up, there is an ambition that drives the decisions for a business. For Citizen Wolf, it is to create casual clothing so perfect that every piece becomes your instant favourite, starting with the humble tee. So what exactly does that mean, and how do we go about it? Like any good product, it starts with the customer. Everybody is unique because we all have different body shapes, dimensions and style preferences. So we spent over a year researching and chatting with customers about what would make a perfect tee for them. For those who do care about what they wear, good fit is the most important criteria. Clothing may look great on a model, but unless you have the exact same...

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