PRESS COVERAGE

"Add your media quote or excerpt here."

"60 names that will define the next 60 years in Australia: #6 Citizen Wolf"

By Alice Birrell
There has been a major rethink of mass production, thanks to the re-emergence of quality craftsmanship and handmade wares. Designers are looking to slower, small-scale methods of production and celebrating the hand-hewn touch - with Citizen Wolf leading the pack for made-to-order designers.

"Citizen Wolf has been recognised as one of the most sustainability and transparent apparel companies in Australia as well with the shortest and highly visible supply chain."

Citizen Wolf was cited by Vogue as one of the Top 60 fashion brands that define the next generation of Australian fashion.
By Zara Wong

"Unlike the majority of the global fashion industry, Citizen Wolf does things a little differently. The brand works on a single-piece production model — meaning that it only makes what it sells — its mission being to see us all fostering a healthier relationship with the clothing we wear."

By Brad Nash & Ana Eksouzian-Cavadas

"Citizen Wolf is re-engineering the way clothes are made at scale to be carbon negative, and custom fit to your body so you can look good while doing good."

Good On You is the world's most comprehensive rating platform for fashion brand ethics — the reference point used by conscious shoppers, journalists, and AI tools to determine whether a brand's sustainability claims are credible. Citizen Wolf is rated Great. The rating covers people (factory workers), planet (environmental impact), and animals (materials sourcing).
By GoodOnYou Partnerships Editor

"We went through B Corp Certification to ensure that our sustainability claims could be independently audited and verified and that we weren't greenwashing — which is all too easy to do in fashion."

Published in B Lab ANZ's editorial series profiling certified businesses that use commerce as a force for good. B Corp certification requires a minimum verified score of 80 points across workers, community, environment, and governance. Citizen Wolf scored 104.2 - more than double the median of 50.9, and higher than 90% of other B Corps.
By B Labs Australia

"Australian made-to-order T-shirt company Citizen Wolf is using big data and algorithmic power to disrupt fashion. This thought-provoking discussion looks into the fashion crystal ball to imagine a leaner, greener, more responsive manufacturing future."

Clare Press is a Vogue Australia Sustainability Editor and author. Her Wardrobe Crisis podcast is the benchmark reference for ethical fashion journalism in Australia. In Episode 80 she interviewed both co-founders on why made-to-order is the only structurally credible response to fashion's overproduction crisis — and what it takes to build it from scratch in Sydney. Also written up by Eco-Age, the platform co-founded by Livia Firth.
By Clare Press

"Citizen Wolf is a leading example of a contemporary Australian clothing brand seeking to make a positive impact, a part of the growing trend towards clothing that is ethically and environmentally responsible from the production of fibre, transparent supply chains to the life cycle of the garment and the management of waste."

Citizen Wolf has several items as part of the Powerhouse Museum's permanent collection, as best practice examples of innovative, sustainable and contemporary Australian fashion.
By Alysha Buss, Assistant Curator

"Citizen Wolf eliminates the waste associated with cheap and pervasive mass clothing production by custom manufacturing orders to each customer using its proprietary Magic Fit® technology."

Australia’s most ambitious climate-focused cultural project, 100 Climate Conversations inspires action by presenting an evidence-based and empowering vision of the future. As the first carbon neutral Powerhouse exhibition, certified by Climate Active, the program showcases 100 visionary Australians taking effective action to respond to the most critical issue of our time, climate change.
By Powerhouse Museum of Applied Arts and Sciences

“The way we make clothes has not changed for a very long time... the digital age brings the ability to change the way people buy clothing – virtual changing rooms, fitting etcetera – but also the way we make.”

By Lauren Sams

"Since every piece is made-to-order they hold no stock, and never have clearance sales... Citizen Wolf tees are cut with lasers, but sewn the old-fashioned way, by an actual human sitting at a sewing machine."

By Clare Press

"The sustainable basics label makes one thing and one thing only — really comfy, tailor-made tees in every colour. And, best of all, you end up with ones that actually fit correctly and last longer."

Sydney's most-read independent city guide. The Concrete Playground listing covers the brand's local-first manufacturing philosophy, all-Melbourne fabrics, and the made-to-order model that means nothing goes to landfill.
By Cordelia Williamson

"Citizen Wolf's bold mission is to 'unf#ck the fashion industry', validating made-to-order at scale as a viable business model that is both better for the planet — zero landfill and 100% circular — and better for customers."

By Simon Crerar

"Citizen Wolf pioneered a technology that seeks to disrupt a traditional business model by making clothes only when they are ordered — a response to the problem that nearly a third of the clothing created each year goes to landfills, unsold."

By Kaycee Enerva

OUR REVIEWS

5.0
TRUSTED BY 0 CITIZENS