Magic Fit® replaces the measuring tape.

Faster and more accurate than a human tailor, Magic Fit® uses technology to make custom easy.


Your height determines how long we make your Tee (obviously), but also sleeve length.


When combined with height and age your weight helps us predict body shape which can be qualified in the next step.


Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.


Your bra allows us to account for bust and is also statistically significant for predicting your hips.


Your Magic Fit® Tee.


When you’re ready to buy, tell us what makes your body unique and we’ll customise these measures even further...

Know what you want?

Tell us straight and we'll make it happen.

Short Crew

Or 4x payments of




100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.

Free shipping on all swatches

100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.

Free shipping on all swatches

100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.

Free shipping on all swatches

55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.

Free shipping on all swatches

100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.

Free shipping on all swatches

Choose the fit that suits your style.


Fitted through the chest and hips and tapered at the waist.


More room than our tailored fit but still shaped through the waist, plus 2cm of extra room in the chest and hips. The safe choice (pictured).


Cut straight down from armhole like a regular Tee with no shape through the waist and extra room across the chest and hips.

NOTE - graphic for illustration purposes.




Deadstock is unused fabric saved from being thrown into landfill.

Due to the inevitable defects in mass production, it's common for mills to over-produce and supply more than ordered by any brand. Sometimes only a few metres are unused, but occasionally hundreds or even thousands of metres are forgotten in the back of a warehouse somewhere.

Most deadstock ends up being thrown into landfill which is both crazy and really sad because there's absolutely nothing wrong with it! We rescue as much as possible for super limited edition fabrics which are sold exclusively in store.


Dry Flat in Shade

Thanks to the natural awesomeness of super-fine wool, it'll dry within a few hours laid flat on a towel.

The great majority of our fabric can be tumble dried, the exception is merino wool which is more delicate and needs extra love. Simply lay the Tee flat on a towel out of the sun and flip it over when the top side is dry. This also makes it perfect for travellers because it's so easy to hand wash instead of having to find a damn laundromat. But NEVER put wet merino on a hangar or it'll stretch!


Unmulesed Wool

"Mulesing" is the cruel practice of cutting strips of wool-bearing skin from around the buttocks of sheep to prevent flystrike.

Now flystrike ain't pretty but most mulesing is done without pain relief which, as you can imagine, causes immense suffering to the poor animals. Which is why we only ever use wool certified from unmulesed sheep.



It's estimated that up to 20% of fabric consumption globally is waste on the cutting room floor, and it almost always ends up in landfill.

That's simply not good enough and our pledge to send nothing to landfill starts starts with upcycling our offcut scrap jersey into our famous Zero Waste Tote.