Deadstock is unused fabric saved from being thrown into landfill.

Due to the inevitable defects in mass production, it's common for mills to over-produce and supply more than ordered by any brand. Sometimes only a few metres are unused, but occasionally hundreds or even thousands of metres are forgotten in the back of a warehouse somewhere.

Most deadstock ends up being thrown into landfill which is both crazy and really sad because there's absolutely nothing wrong with it! We rescue as much as possible for super limited edition fabrics which are sold exclusively in store.


Dry Flat in Shade

Thanks to the natural awesomeness of super-fine wool, it'll dry within a few hours laid flat on a towel.

The great majority of our fabric can be tumble dried, the exception is merino wool which is more delicate and needs extra love. Simply lay the Tee flat on a towel out of the sun and flip it over when the top side is dry. This also makes it perfect for travellers because it's so easy to hand wash instead of having to find a damn laundromat. But NEVER put wet merino on a hangar or it'll stretch!


Unmulesed Wool

"Mulesing" is the cruel practice of cutting strips of wool-bearing skin from around the buttocks of sheep to prevent flystrike.

Now flystrike ain't pretty but most mulesing is done without pain relief which, as you can imagine, causes immense suffering to the poor animals. Which is why we only ever use wool certified from unmulesed sheep.



It's estimated that up to 20% of fabric consumption globally is waste on the cutting room floor, and it almost always ends up in landfill.

That's simply not good enough and our pledge to send nothing to landfill starts starts with upcycling our offcut scrap jersey into our famous Zero Waste Tote.



Magic Fit® means made-to-measure.


Magic Fit® to your unique body.


Ready within 10 days.


Perfect fit guaranteed.