Made to measure with Magic Fit®

Faster and more accurate than a human tailor, Magic Fit® used advanced maths to make custom made easy.


Your height determines how long we make your Tee (obviously), but also sleeve length.


When combined with height and age your weight helps us predict body shape which can be qualified in the next step.


Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.


Your bra allows us to account for bust and is also statistically significant for predicting your hips.


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Tell us what makes your body unique and we'll adjust your Magic Fit® to be just right.

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Free remakes.

No returns required.

Made in Australia.

Ethically certified.

48% less carbon.

Sustainably made on-demand.

B Corp certified.

Using business for good.

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Tell us straight and we'll make it happen.

Short Crew


100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.

100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.

100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.

55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.

100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.

At Citizen Wolf, we’re committed to producing quality Tees that are made to last, at a fair price, every single day of the year. We make only what we sell, we don’t sit on stock and never go on sale as a result.

But we love a bargain as much as the next wolf – what kind of psychopath doesn’t?! – so at this time of year we’re faced with a conundrum as the entire universe is on a sales binge from Single’s Day to Click Frenzy to Black Friday and beyond...

“⅔ of clothes made every year end up in landfill within 12 months” - Australian Bureau of Statistics

Our main qualm is the sweaty-palmed, mindless consumerism that is accelerated by sales events convincing us to buy things we probably don’t need just because they’re crazily discounted. Sadly, this psychology works but the result is a sickening ⅔ clothes made every year ending up in landfill within 12 months.

We’re clearly becoming increasingly disconnected with the things we purchase and like binging on anything, it’s just not sustainable. With the fashion industry's carbon emissions forecast to increase 50% in the next decade (World Bank, 2019), there’s no time like the present to reconsider our relationship with the things we already own.

That’s why we’re proudly running Black Fridye for the third year in a row, and this year it’s back bigger and better than ever!

Black Fridye Logo


Black Fridye makes it stupidly simple to love your clothes longer by dyeing them black. We’ll dye any garment from any brand to give it a second lease on life so you can love it longer and do your bit for the planet in the process. Why? Because for every additional 9 months we wear our clothes, we reduce their carbon footprint by 30% – yep, it’s really that easy!

“By wearing the clothes we already own for an extra 3 months we can reduce their carbon footprint by 30%” - WRAP UK, 2017


What started as a single email out to Citizen Wolf customers in 2018 has evolved into a true platform for change, supported by a multi-industry coalition of 25 brands with a common goal of elevating the discussion around sustainability and conscious consumption during the madness of the biggest sales events of the year.

“Get that same dopamine hit of hauling something new (on sale no less!) but with 95% less carbon (compared to virgin production).” - Zoltan Csaki, Citizen Wolf Co-Founder

We know it’s a privilege to invest in quality clothing that’s made to last, and a luxury to spend your hard earned moolah with the planet in mind. That’s why we’ve intentionally kept prices as low as possible at up to 65% off the price of visiting the dye house on your own.

We want to make sure that re-dyeing your old clothes remains as affordable as it is simple - because at the end of the day there’s no other way to get that same dopamine hit of hauling something new (on sale no less!) but with 95% less carbon (compared to virgin production).



To be clear, Black Fridye isn’t anti-sale but rather anti-disposable fashion – with fast fashion being the second most polluting industry on earth after oil & gas, something needs to change and pronto.

Our ambition is to scale Black Fridye into a global movement for sustainable consumption, the equivalent of say ‘Movember’ or ‘Clean Up Australia Day’ – and with a coalition of like-minded individuals like you, we’re confident we’ll get there.

“Just as complex organisms are built of cooperating communities of cells, movements are built up by small cooperating groups of people.” - Clare Press, Rise & Resist

Dye credits are available to purchase now through 4th December, and then you have until Christmas to get your clothing to us so we can dye it fresh for 2021.

Green really is the new black with Black Fridye – the only sale that doesn’t cost the earth.