Magic Fit® replaces the measuring tape.

Faster and more accurate than a human tailor, Magic Fit® uses technology to make custom easy.


Gender

Your height determines how long we make your Tee (obviously), but also sleeve length.

Height
CM

When combined with height and age your weight helps us predict body shape which can be qualified in the next step.

Weight
KG

Your age qualifies weight because older bodies are different. Age is also statistically significant when calculating your waist, hip and bicep.

D.O.B
Date

Your bra allows us to account for bust and is also statistically significant for predicting your hips.

BRA
AU


Your Magic Fit® Tee.

CHEST 
WAIST 
HIP 
LENGTH 

When you’re ready to buy, tell us what makes your body unique and we’ll customise these measures even further...


Know what you want?


Tell us straight and we'll make it happen.





Short Crew


Or 4x payments of

 $69  

with

Checkout

100% Certified Organic Cotton 'Light' 110 GSM

Our lightweight organic cotton is grown and spun in India before being knitted in Melbourne at 110 gsm. Perfect for the Aussie summer it's ultra soft and naturally breathable with a luxurious drape as well as being Global Organic Textile Standard (GOTS) certified.

Please note we only offer dark colours in this fabric which are guaranteed opaque, because on lighter colours (inc. white) it can become semi-sheer.


Free shipping on all swatches


100% Certified Organic Cotton 'Everyday' 145 GSM

Our 'everyday' organic cotton is grown and spun in India before being knitted in Melbourne at 145 gsm for the ultimate year-round weight.

It's incredibly soft, naturally breathable and washes like a dream as well as being Global Organic Textile Standard (GOTS) certified.


Free shipping on all swatches


100% Certified Organic Cotton 'Heavy' 180 GSM

Our heavier organic cotton is grown and spun in India before being knitted in Melbourne at 180 gsm, perfect for winter layering.

With an amazingly soft handle and just as breathable as the 145 gsm, the extra weight provides more stability and durability as well as being Global Organic Textile Standard (GOTS) certified.


Free shipping on all swatches


55% Hemp / 45% Organic Cotton

Hemp is the planet-friendly miracle fibre produced from the stem of the cannabis plant. Biodegradable and naturally organic requiring zero pesticides or herbicides, hemp also uses 50 percent less water than cotton.

With a visible texture similar to pure linen our 210 gsm weight is blended with organic cotton for softness to achieve the perfect balance between opacity, breathability and UV resistance making it ideal for the long hot Aussie summers.


Free shipping on all swatches


100% Superfine Non-Mulesed Merino Wool

Our 17.5 micron 'superfine' pure merino wool is single-origin sourced from happy sheep 300km west of Sydney before being knitted in Melbourne. How do we know they're happy? Because we exclusively buy certified cruelty-free 'non-mulesed' wool.

The extra-long staple ewe's fleece makes a 150 gsm cloth that is softer, smoother and more resistant to pilling than regular merino and feels like true luxury against the skin.


Free shipping on all swatches


Without doubt, the Black Friday weekend (bleeding into Cyber Monday) has become the biggest shopping event of the year in Australia with eye-watering discounts as retailers try to out-do the next shop.

And no wonder. Black Friday has routinely been the busiest shopping day of the year in the United States since 2005, even if it still pales in comparison to singles day in China (which is on another level entirely).

Now don’t get me wrong, I love a bargain as much as the next wolf. But buying shit you don’t need just because it’s cheap is exactly the reason we’re in this climate change mess to begin with! 

Something has to change.

 

Introducing Black Fridye.

Which is why we’ve decided to take a stand for the second year in a row by asking you stop buying new clothes on Black Friday and instead refresh those old favs you don’t wear anymore because they’re looking a bit faded.

The concept is simple: you send us old clothes, we give them a new lease of life by over-dyeing them black.

We call it Black Fridye (geddit?) and you can think of it as our little antidote to rampant consumerism.

 

Why should I care?

Because… the planet! 

We can reduce the original carbon, water and waste footprint of our clothes by up to 30% for every additional 9 months we keep wearing them.

It's estimated that we can reduce the original carbon, water and waste footprint of our clothes by up to 30% for every additional 9 months we keep wearing them (WRAP 2017 PDF). Easy to do with an incredibly powerful effect.

Which is increasingly important when we collectively buy 60% more clothing than we did only 20 years ago, but wear them half as much before throwing them out (McKinsey & Company, 2014).

It's estimated that we can reduce the original carbon, water and waste footprint of our clothes by up to 30% for every additional 9 months we keep wearing them.

In the average UK wardrobe, 30% of clothing has not been worn in the past year and each garment is worn only 14 times before being thrown away (WRAP 2012 PDF). Closer to home, 24% of Australians have thrown away an item of clothing after wearing it just once in the past year. Yes, once! (YouGov 2017)

And according to our own research here at Citizen Wolf, 1 in 5 Aussies chuck their black jeans simply because the colour has faded. We reckon that’s borderline criminal considering we already landfill 23 kg of textiles per year on average per person in the lucky country!

Quite simply, the longer we wear the clothes we already own the better it is for the planet. 

  

So how does Black Fridye work?

It couldn’t be easier. 

Buy re-dye credits for each garment you want to refresh and then get the clothes to our factory in St Peters. We’ll send them back to you in January so fresh, so clean and so very black with return postage included in the price.

Buy re-dye credits for each garment you want to refresh and then get the clothes to our factory in St Peters. 

This year we’re super excited to be supported by our good friends at Nique, the Melbourne based fashion label who knows a thing or two about minimalist black clothing. They’ve very kindly offered to open up their network of seven stores in Sydney and Melbourne as drop off points and they’re even going to cover the postage to get your clothes back to St Peters. Amazing, right!

The whole idea is to make choosing the sustainable option a no-brainer. Because there is no Planet B and business as usual is not going to solve the existential climate crisis.

So make green the new black and put your planet where your mouth is this Black Fridye.

Black Fridye | Choose to re-dye as many garments as you want!